This document discusses how digital marketing helped the author become a CEO at 22 years old. While the pandemic impacted businesses, digital marketing allowed the author's "Why" and "What" to remain the same by changing their "How" to adopt digital marketing and fulfillment. The author focused on search engine optimization (SEO) by applying SEO techniques to their blog, which helped it rank and gain readers. This led to their first business in SEO and growing it to a multi-million peso company with 50 employees by age 22. Their principles for success can be found in their book "CEO at 22."

1. Why Digital Marketing?
And how it turned me to CEO at 22

2. [all the slides about me, my book,
etc]

3. [all the slides about me, my book,
etc]

4. [all the slides about me, my book,
etc]

5. [all the slides about me, my book,
etc]

6. Who checks their phone before
peeing in the morning?

7. Who checks their phone after
peeing in the morning?

8. Who does not pee in the
morning?

9. The pandemic hit our economy
hard

10. According to Rappler

11. Businesses have gone out

12. Things seemed to have come to a
screeching halt

13. The thing is people still want the
‘What’

14. You still have to fulfill your ‘Why’

15. The only thing that has been
greatly disrupted is the ‘How’

16. How are people going to
understand WHY you exist?

17. How are people going to buy
WHAT you have to offer?

18. Thank God for the internet

19. Your Why and your What don’t
need to change

20. Your How needs to adopt to
digital – both on marketing and
fulfillment

21. How does digital marketing
change the game of marketing?

22. Digital doesn't change the game
of marketing.

23. Marketing is marketing.

24. Digital is the age we live in - it is what
we are immersed into the moment
we wake up and the moment we go
to sleep.

25. Why should we emphasize or
shift to digital marketing?

26. The shift to digital marketing
from traditional marketing is not
a matter of which is better.

27. It's a matter of where your target
is.

28. When you're shooting an arrow,
you look for the target and you
aim for the bullseye.

29. Everything else is considered a
miss.

30. What new developments are
there for digital marketing today?

31. Countless

32. We have AI, Omnichannel, SEO, SEM,
CRO, ORM, and all of these acronyms
and names that may not make sense
to most people but they will once
you specialize in them.

33. I focused on SEO

34. As an almost kick-out student of
DLSU, I was virtually
unemployable

35. Who would hire a guy with 28
failing units?

36. I studied SEO because I wrote on
a blog called God and You

37. I wrote my heart out on that blog
for God

38. But no one was reading my stuff

39. So I searched in Google how to
increase my readers and this
thing called SEO kept popping up

40. I applied everything I learned in
the God and You blog and it
ranked

41. I wrote everything I learned
about SEO in a blog called SEO
Hacker

42. Then people started inquiring if I
could do SEO for them

43. That’s how my first business
started

44. My WHY did not change, my
WHAT did not change

45. But HOW I had to do it is through
digital

46. Because I did not have the capital to
fund my business and compete with
other digital marketing companies

47. I grew it to a multi-million peso
company with 50 team members
at the age of 22

48. Everything I did and my principles
can be found in the book ‘CEO at
22’

49. https://sean.si/book

50. Q&A – More of my stuff and stories
at my podcast leadme.ph/spotify
We are the #2 podcast in the
Philippines for Business & Technology