How to utilize conversion rate optimization to work for your site's SEO. Check out more of my tutorials here: https://seo-hacker.com

3. SEO
used
LIKE THIS
to be

4. THEN
It became this
http://www.google.com/search/about/insidesearch/howsearchworks/fighting-spam.html

5. AND NOW IT
LOOKS A LOT LIKE THIS

6. IT’S
a lot to take in

7. ESPECIALLY SINCE
YOU CAN ONLY DO
SO MUCH

8. LET’S JUST SAY
you’re able to rank

9. WHAT’S
Next?

10. WHAT’S AFTER
getting all these things right?

11. AND
LANDING
YOUR SITE
at the
top

12. IS COMING IN
Traffic

13. THINGS ARE GOING
silky smooth

14. YOU FEEL LIKE YOU’RE
on top of the world

15. NOW YOU HAVE TO
Engage your audience

16. A WEBSITE WITH A HIGH AMOUNT OF
search traffic

17. DOESN’T MEAN IT’S A WEBSITE
that can convert well
= $$$

19. IT IS THE ACT OF CONVERTING SITE VISITORS
Into paying customers

20. triggers a previously set goal
A CONVERSION CAN ALSO BE
CONSIDERED AS AN ACTION THAT

22. increasing your
website’s
conversion rate
THE ART AND
SCIENCE BEHIND

23. WHAT I’M ABOUT TO
TEACH YOU IS THE
process of cro

24. WHAT I’M ABOUT TO
TEACH YOU IS THE
READY?
process of cro

25. important pagesIN YOUR SITE
PIN POINT

26. THESE ARE PAGES THAT
ARE CRITICAL TO YOUR
Conversion
funnel

27. ALL EXISTING DATA
Record

28. THIS CAN BE FROM EXISTING
analytics tools

29. TO WORK FROM
You want a benchmark

30. FORMULATE A
hypothesis

31. FORMULATE A
hypothesis

32. VALIDATE YOUR
hypothesis

33. VALIDATE YOUR
hypothesis
The best way to do it is
with asking the visitors of
those important pages

34. RUN A
qeryz campaign
FOR [ X ] NUMBER OF DAYS

35. EXPORT THE DATA TO
csv

36. EXPORT THE DATA TO
csv

37. FROM THE DATA YOU’VE GATHERED,
Create action points
THAT WILL VALIDATE YOUR HYPOTHESIS

38. CREATE
a variation
backed up with data from
your hypothesis
of your page

39. SPLIT YOUR TRAFFIC TO
50/50
A B

40. YOU CAN DO THIS EASILY VIA
unbounce or optimizely

41. IF YOU WANT IT FOR FREE, YOU
COULD HAVE YOUR WEB
DEVELOPER/DESIGNER DO IT
AND RUN IT VIA

42. FROM YOUR A/B TEST
Collect goals data

43. 100% OF YOUR
SHIP OUT THE
WINNER TO RECEIVE
UNTIL YOUR NEXT
HYPOTHESIS
TRAFFIC

44. HERE’S HOW
WE DID IT FOR
qeryz

45. WE WERE CONVERTING
AT A VERY LOW RATE OF
2.59%

46. homepage
THIS IS HOW
LOOKED LIKE
our

47. SIGN UP
OUR GOAL WAS
TO INCREASE
SIGNUP RATE TO
at least 5%

48. Hypothesis:
WE NEED PEOPLE TO
UNDERSTAND WHAT
QERYZ CAN DO FOR THEM

49. SO WE
CHANGED THE
HOMEPAGE
AND ADDED AN
explainer
video

50. THAT INCREASED OUR CONVERSION
RATE BY A WHOPPING
84.95%

51. homepage
THIS IS HOW
LOOKED LIKE
THEN
our

52. BUT WE HAVEN’T
REACHED OUR
GOAL OF
5% signup rATE
YET

53. SO WE CONTINUED
TO TEST…

54. Here was our hypothesis:
WE COULD INCREASE
SIGNUPS FURTHER BY
ADDING A SIGNUP FORM
ON THE HOMEPAGE

55. THE
Explainer video
Signup form
pricing
RESULTWAS THIS

56. OUR SIGNUPS INCREASED BY
21.02%

57. HITTING OUR GOAL AT A
5.70% Conversion
rate

59. YOU PROBABLY
DON’T KNOW THIS…

60. and google won’t admit
TO THIS EITHER

61. BUT
user activity
ACCOUNTS FOR A LOT TODAY

62. IF YOU’RE ON THE FIRST PLACE
OF THE FIRST PAGE FOR YOUR
TARGET KEYWORDS, YOU
SHOULD BE GETTING
32% click-throughs

63. IF YOU GET ANY LESS THAN THAT,
BY GOOGLE’S MANUAL REVIEW TEAM
you will be reviewed

64. you get manually reviewed as well
but they bounce out of
your site and pogo stick,
IF YOU GET THE 32%
CLICK-THROUGHS

65. SO YOU NEED TO DO
two things

66. HAVE A CATCHY
TITLE AND META
DESCRIPTION

67. THEN CAPTIVATE
YOUR AUDIENCE BY
ENGAGING THEM
IN YOUR SITE
THROUGH CRO

68. THIS IS OUR
user engagement data

69. WHILE MOST PEOPLE PUT THEIR
SAAS TOOL IN A SUBDOMAIN,
WE PUT OURS IN A
subfolder

70. SO ALL OF OUR USER ACTIVITY
IN THE SAAS TOOL
will be credited in our sld

71. THIS DATA WOULDN’T BE
POSSIBLE IF WE DIDN’T
optimize our site

72. WE EXPERIENCED A CONSISTENT
INCREASE IN RANKINGS
For 10 keywords,

73. IN BUSINESS
And that’s just for our
First year

75. IT’S
keeping your rankings

76. IN YOUR SITE THROUGH CRO
Generate high user activity

77. sean@qeryz.com
qeryz.com
seo-hacker.org
seo-hacker.net
CONTACT ME/
CHECK OUT

78. …not to intervene when it came to you…
by liquene
/
by Thomas Leuthard
Other images: pexels.com, pixabay.com
Pin by ermankutlu, GB
Graph by Tommy Kuntze, US
Media by Garrett Knoll, US
Bullseye by Pieter J. Smits, NL
Dart by Phuong Nguyen, US
Funnel by Ilsur Aptukov, RU
Images
icons
credits