Branches & Market Visit Report Enviro & OPPLE

1. VISIT REPORT NORTH REGION
ISLAMABAD, RAWALPINDI & PESHAWAR
BRANCHES & DEALERS

2. OBJECTIVES
• To cross check Administrative & HR Compliance in branches
• Monitor time attendance
• Monitor SBUs field working
• Meet dealers and get feedback about SBUs visit / dealing and any other matters

3. ISLAMABAD BRANCH
VISIT REVIEW
Observations
• Islamabad branch in F6 is approximately 40km away (two
sides) from Rawalpindi so employee consume their fuel limit
while commute, and they are found reluctant to travel
frequently for sales
• Employees need training on Selling Skills, Team Building &
Communication Skills
Sr# Subject Compliance
1 Attendance OK
2 Sitting Arrangement OK
3 Housekeeping Satisfactory
4 General Administration OK
5 Fire & Safety No

4. RAWALPINDI / ISLAMABAD MARKET VISIT
NOOR ELECTRIC STORE ISLAMABAD FEEDBACK
ENVIRO
Positive Feed Back
• Enviro has quality products
• Enviro Water Dispensers are selling
however, if dispenser with door on tabs
is introduced it will be more selling.
• Customers are interested in new
models
Room to Improve
• Product Manager do not visit them
• Customer often complain about
Blender switch as it does not work until
proper locked
• Customers are interested in new
models
• No Enviro Branding / Marketing activity
(as Changhong, Eco Star or TCL is doing)

5. RAWALPINDI / ISLAMABAD MARKET VISIT
KHYBER ELECTRIC RAWALPINDI
(ENVIRO)
Positive Feed Back
The positive aspect of Enviro is Brand association with Haier
Good Product Quality
SBUs good association with dealer
Room to Improve
Enviro do not have complete product range as fryer, egg boiler, bread
maker machine, food factory
E.g the same day a customer came of Rs. 100k the shopkeeper offered
Enviro SDA and customer agreed but due to incomplete range he was
offered some Anex products but customer purchased all products of
Anex
No Branding / Marketing activity
No product catalog to convince customer
I have collected product catalog of Sinbo, Cambridge and Westpoint
3 in 1 Enviro price is 3500 with 1 year whereas Cambridge 3in1 price is
3100 with 2 years warranty
Ali samad committed new models of Microwave Oven of 4 lowest price 7
months before but still dealer is waiting

6. KHYBER ELECTRIC STORE RAWALPINDI
(LOOSE PACKING ISSUES)
• LOOSE PACKING SUPPLY WAS DELIVERED BY HPK (the
issue was only found with Khyber Electric)

7. SYED ELECTRIC & AZIZ SONS
(ABPARA ISLAMABAD) FEEDBACK
OPPLE
Positive Feed Back
OPPLE has excellent quality and based on quality OPPLE has
been forwarded by dealer to U.S, QATAR and other
embassies
Room to Improve
There is no branding / marketing activity with old product
catalog are not supportive for OPPLE brand
Dealer demand signboards, flex or visiting cards for promotion

8. PESHAWER BRANCH
ZEENAT PLAZA GT ROAD
Positive Feed Back
• Office Environment is very neat and clean
• Staff is cooperative to each other
Room to Improve
Expenses of Peshawar branch are audited 3 times (RWP, PWR & HQ) so
expenses are delayed (example OCS bill of approximately Rs. 10k was paid aft
5 months in my presence)
Employees cards are pending due to strict security checks in Peshawer region
employee face problem
Adeel Auditor RD
Rahat (Zonal Accountant RD)
Aurangzeb (Franchise Executive RD)
RD employees attendance is not registered on attendance machine (Adeel,
Rahat & Aurganzaeb)
ENVIRO & OPPLE Stock was found outside the store, some of the stock was
without & loose packing

9. OUTSIDE THE (PWR) STORE STOCK IS
PLACED WITHOUT & DEMAGED
PACKING

10. OUTSIDE THE STORE

11. INSIDE PESHAWER BRANCH STORE

12. RD BRANCH DAZLAK ROAD
PESHAWAR
• Enviro display was good
• OPPLE Display rack was empty, neither it was visited by OPPLE SBU
nor SBU was told to visit RD Stores & they first time meet to each
other

13. • It was recommended by branch manager to install
lock & key rack for opple products (to prevent loss)
as displayed in picture for cell phones in rack
• Opple product rack
should be in lock &
key as of mobiles rack
• Updated POS Material
both for Enviro &
OPPLE is required

14. FEED BACK OF ARSHAD & SONS, DAWN
ELECTRONICS, SADIQ CORPORATION & MASH
ALLAH ELECTRIC PESHAWAR
Positive Feed Back
Brand association with Haier is more
supportive in market for Enviro
Enviro AC Quality is good
Opple product quality is being
admired by dealers and customers
Iron quality is good and (model 2700)
is demanding in market
Room to Improve
Enviro should bring innovation in products or it
has to struggle 5 to 10 years like Haier &
Changhong Ruba to attract / capture the
market
Water dispenser with glass Door (on tab from
Cannon) is more demanding in market
Enviro water dispenser door magnet power is
low
Kitchen appliances range is not complete in
Enviro Rack
There should be more variety in oven
Marketing and Branding activity can boost the
sales both for Enviro & OPPLE
CSD needs to be more responsive as well.

15. THANK YOU!