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Tms dor meeting 2010.09.15.2209
1.
Fall 2010 Dealer-
Digital Operations Review Toyota Kansas City Region Helping you hit your Target!
2.
3.
4.
eVitals Step 1
5.
Traffic Leaders
6.
Leaders in Lead
Generation
7.
Conversion Leaders
8.
Mystery Shop Analysis
9.
10.
11.
eVitals Example
2 ABC Toyota 2010
12.
13.
Automotive Internet Shopper
14.
Awareness-Intention-Purchase Cycle
15.
Buying Timeline Days
to Close 1-10 11-20 21-30 31-60 61-90 91+ 24 11 8 15 10 32
16.
Key Concepts *Key
Concept-1 Be a Lead Detective. Deconstruct the lead before responding. *Key Concept-2 The Quality of the Response Determines the Quality of the Lead The wrong response sent quickly can send your prospect shopping elsewhere .
17.
18.
Which Bucket?
19.
20.
21.
22.
23.
How many leads
can your team handle? 300 450 525 1/mo 2/mo 3/mo
24.
Case Studies
25.
26.
27.
28.
Discussion
29.
30.
31.
32.
33.
34.
35.
36.
-Break-
37.
38.
Welcome Back
39.
Media Consumption
40.
41.
Where do I
start?
42.
Be Selective
43.
44.
45.
46.
47.
48.
49.
50.
More page one
results…
51.
52.
Why Reputation Management
53.
54.
Competition The right
strategy can make you stand out above the competition.
55.
56.
Iowa Dealers
57.
Positive Review
58.
Personal Page
59.
Handling Negative Reviews
Non-verified reviews will not get posted online and will not be part of the starred scoring found on the Google listing.
60.
Who is your
store’s Social Media Champion
61.
Managed Solutions
62.
eCommerce vs Social
63.
64.
Social Media
Managed Solutions
65.
66.
67.
Community Page
68.
Discussion
69.
70.
71.
Thank You
72.
73.
74.
Notas del editor
Craig will facilitate but we will want to have blanks printed for everybody
Why is the National closing rate around 6-7%....because we can’t talk some people out of buying our vehicles.
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