Presentation about using social media to increase business presented to commercial printers attending the Fall Conference of the Printing Industry of the Carolinas (PICA)

1. Leveraging the Web to Increase Business Using Web 2.0 to Increase Your Business Success Presented by Tom Hackelman PICA Fall Conference November 6-8, 2009

2. How is the Internet Affecting Your Business? … just to name a few. A look at a few of your internet competitors…

5. And you want to win the war against the internet? The Internet 10’s of Millions of Options versus

6. Leverage the Internet to Your Advantage Using Web 2.0 Tools

7. Traditional Marketing Using Outbound Sources Marketing Interruption-based

8. Web 2.0 Marketing for Today Permission-based Marketing

11. One Way to Feed the Funnel… Get Found Convert Website Visitors Customers Social Media Blogging Search Engine Optimization Email Pay-per-click Facebook Twitter LinkedIn

15. Follow the Conversation How to sign up: Google.com/reader

16. Get Involved Online

17. Get Involved Online

18. Get Involved Online

23. Questions?