Jeff Jones from Cannamplify talking about how to build a brand and achieve distribution success in the emerging CBD market

1. CBD Accelerator: Distributing CBD
CANNAMPLIFY

2. Disclaimer
My statements and references have not been
evaluated by the FDA, EFSA, FSA, FSAS, FSAW,
NIFSA, IEFSA, MHRA, VMD,
nor any of the 326 UK Trading Standards Teams.
Do not listen to me if pregnant or lactating.
Keep me out of reach of children.
I should not be used as a substitute for a varied
diet and healthy balanced lifestyle.
Seek medical advice before acting on my advice.

3. jeff jones

4. Introducing CANNAMPLIFY
We’re on a mission to launch
and amplify great brands into
the European wellness and
recreational cannabis market.

5. Our CBD Savvy Network
• Import, Export & 3 Party Logistics
• Regulatory, Legal & Government Affairs
• Sourcing & Production
• Marketing & PR
• Distribution
• Brand Activation: in-store events, pop
ups, exhibitions.
• Data Driven Tech Stack

6. Cannabis Lighthouse
• Regulatory vacuum
• Set and maintain high standards
• Not for profit
• Independent
• Transparent
• Trusted “Lighthouse” mark
• Industry integrity
• Work in progress
• www.cannabislighthouse.com

7. CBD Europe Is Lighting Up
UK Snap Shot:
52M adult population
500K regular CBD consumers £200M
42% of UK adults “know” what CBD is
13% have tried CBD, 33% intend to try it
48% think its not psychoactive, 36% do…
CBD search term has grown 5 fold
There are 1,827 health food stores in the
UK

8. WHAT IS CBD?

9. WHAT IS CBD?
CANNABIDIOL
PHYTOCANNBIDIOL
CANNABIS
MEDICINE
CURE
WELLNESS
PLACEBO
SNAKE OIL
LIFESTYLE
DRINKS
EDIBLES
VAPES

12. WHAT IS A BRAND?

13. A BRAND
Purpose and role in culture
Acts on an insight
Great Product
Recognisable
Consistent
Passion & overcommitment
Walk the Talk
© Guy Escolmbe

14. WHERE COULD YOU
DISTRIBUTE IT?

15. DISTRIBUTION CHANNELS
ECOMMERCE DIRECT
ECOMMERCE INDIRECT
BRICKS AND MORTAR
WELLNESS
YOGA - GYMS
LIFESTYLE (SELFRIDGES, URBAN OUTFITTERS)
CLINICS PHYSIO
BARS
RESTAURANTS
HOTELS
PET STORES
VETERINARY SURGERIES

16. SELL IN

17. 17

18. SALESVELOCITY
PHYSICAL AVAILABILITY
MENTAL AVAILABILITY
VENDOR EDUCATION
MYSTERY SHOPPING
IN STORE DAYS
IN STORE MATERIALS
MARKETING
REPEAT REPEAT REPEAT

19. DISCUSSION
Cannamplify
Cannabis Lighthouse
Europe is lighting up
What is CBD
Power of brands
Distribution Channels
Sell in to SalesVelocity
Please build an industry with integrity

20. Let’s Chat
Jeff +44 7740 422069
jeff@cannamplify.com
Shaan +44 7872 538 870
shaan@cannamplify.com