This presentation covers web analytics and specifically keyword analytics and how increase conversions. Its by Daniel Sim, founder of Plugin SEOhttp://my.pluginseo.com/
This part of workshop series by MiniBar
http://www.openbusiness.cc/minibarworkshops/
1. Paint-by-numbers SEO Minibar workshop This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
2. Sweatshop SEO 50 directory submission $4 Copy: 100 words $1 1,000 PageRank 4 back links for $10
3. Black hat SEO Misleading spiders Artificial traffic generation Automated link creation Photo credit: http://muppet.wikia.com
9. haggis buy order delivery sheep’s pluck Scottish sausage Scots pudding recipes history of traditions organic long life vegetarian sexy comfort food fear of US Highland international fresh traditional mealy Burn’s night céilidh valentines = traditional Scots pudding recipes + +
10. Checking traditional Scots pudding recipes https://adwords.google.com/select/KeywordToolExternal
11. Checking search volume too small traditional Scots pudding recipes https://adwords.google.com/select/KeywordToolExternal
12. Checking search volume too small traditional Scots pudding recipes https://adwords.google.com/select/KeywordToolExternal
14. Checking scottish black pudding How many conversions? multiply by divide by divide by 480 12 20% 5% = 58 conversions monthly search volume month value period click through your conversion rate
20. Target keyword list scottish black pudding Repeat For other word combos What do I do with them?
21. 3. Create great content Photo credit: www.flickr.com/photos/9541469@N05
22. Great content Single topic Ideas Target keyword list 3. Create great content Method Search What’s hot in the social web? Brainstorm topics What’s working for competitors? entertain excite amuse educate inspire anger aid
37. Great content Idea Special diet haggis Kids don’t like haggis Unusual recipes Our idea Idea Healthy kid-friendly black sausage burgers Idea Recipe educate aid
38. Great content Idea Special diet haggis Kids don’t like haggis Unusual recipes Our idea Idea Healthy kid-friendly black sausage burgers Idea amuse Recipe Photograph kids trying black sausage vs. the burger educate aid
39. Great content Idea Special diet haggis Kids don’t like haggis Unusual recipes Our idea Idea Healthy kid-friendly black sausage burgers Idea entertain amuse Recipe Photograph kids trying black sausage vs. the burger educate aid Go to the town centre and film a blind taste test
40. Great content Healthy, kid-friendly black sausage burgers blind taste test Single topic Use phrase variations from your keyword list Include phrase in page heading and title Mix-up media: images, video, audio, docs ALT and TITLE tags to describe media Write naturally, don’t keyword stuff
41. Great content Healthy, kid-friendly black sausage burgers blind taste test Great. Now get me visitors
43. £ £ £ £ £ £ £ Interested influencers Target keyword list Great content 4. Build links Method DIY links Social media, video sharing etc. Search Earn links Blogs, news, Wikipedia etc. Optional Swap links Complimentary businesses Buy links
44. Video #1: YouTube Photos #1: Flickr Presentations #1: SlideShare Documents #1: Scribd Social Media #1: Twitter Link discovery #1: StumbleUpon Audio #1: iTunes Store Q&A #1: Answers.com DIY links Upload a taster to these sites Link back to your domain
48. Find interested influencers Plug in SEO takes all of your keywords and locates relevant and quality influencers in Link Suggestions http://my.pluginseo.com
57. scottish black pudding black pudding black scottish puddings order black puddings scottish pudding delivery alabama whats a blank pudding scots black sausage SEO for black pudding
63. Paint-by-numbers SEO Essential website optimisation Find valuable keywords Create great content Build links Making SEO pay out This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License