The document discusses the role and functions of the Trade Development Authority of Pakistan (TDAP) as the successor organization to the Export Promotion Bureau, including its activities in facilitating exports through trade exhibitions and delegations abroad, as well as its goals of promoting new export products and markets to achieve rapid export growth. It also provides an overview of TDAP's organizational structure and trade policy initiatives in Pakistan.

2. “One Stop Sourcing Solution”
Presented By:
M.Ali Hamza
M.Farooq

3. The Export Promotion Bureau (EPB):
• Set up in 1963 as an attached department of the Ministry of Commerce
the Export Promotion Bureau facilitated exporters across the country.
• More than 20,000 exporters were facilitated and part-funded to exhibit
their goods abroad and thus grow their exports.
• Over 2,000 trade delegations were sent abroad or hosted in Pakistan in
the 43 years of EPB.
• It provided a forum for dispute resolution between exporters and
importers through the mechanism of commercial courts in collaboration
with the judiciary.

4. Formation Of TDAP:
• EPB thus contributed in a significant manner, as Pakistan’s exports
reported at just under quarter of a billion dollars in 1963 - increased by
over 70 times to touch nearly US $ 16.5 billion in 2005/06.
• However, professional human resources were lacking at the times of EPB,
and so in order to improve this deficiency, and to change the image of EPB
as a “Bureaucratic Organization”, need was felt for EPB’s metamorphosis
into a more dynamic, professionally well-equipped organization, which
was to be the TDAP.

5. TDAP:
• The Trade Development Authority of Pakistan (TDAP),was established on
November 8, 2006.
• TDAP is the successor organization to the Export Promotion Bureau (EPB).
• TDAP was Made under a Presidential Ordinance.
• Seminar / conferences/ workshops to create awareness about export related
issues.
• Face to face counseling.
• Export Facilitation committee – to resolve related problems.
• Establish buyer- seller contacts.

6. TDAP’s Profile:
• TDAP’s administration is under the Ministry of Commerce.
• TDAP is mandated to have a holistic view of global trade development rather
than only the ‘export promotion’ perspective of its predecessor.
• Designated as the premier trade organization of the country, TDAP is a
dedicated, effective, and an empowered organization, which shall is
professionally managed.

7. TDAP’s Departments:
• Accounts
• Admin
• Marketing
• HR
• Information Advisory
Centre

8. TDAP’s Activities:
• Participates in 40 to 60 international trade exhibitions annually.
• Sends 20 to 40 trade delegations abroad every year.
• Organizes the EXPO PAKISTAN annually in Pakistan, which is well-attended by
foreign buyers.
• Implements various Trade Policy Initiatives announced by the Commerce Ministry.
• Undertakes various sector development projects from the Export Development
Fund.
• Runs the Expo Centre, Karachi providing a permanent exhibition space for holding
trade events.

9. TDAP’s Mission:
TDAP’s mission is to achieve a quantum-leap in Pak export. To fulfill such a
mission, TDAP shall employ the right skills and competencies, professional
management techniques, advanced international marketing strategy
backed by competent market research and trade analysis, supported by
use of latest technology.

10. TDAP’s Vision:
The Trade Development Authority of Pakistan (TDAP) will develop and promote
export holistically, through focus, synergy, and with collective wisdom and counsel
of its stakeholders.
In addition to aggressive , innovative, and proactive marketing and promotional
efforts, it will achieve the objective of rapid export growth through interaction and
coordination with respective public and private–sector stakeholders, and
enhancing value of products and services by broadening the export base of our
products.
Enhancing capability and capacity of the supply base of goods and services; by
fostering supportive export culture and facilitation; and by encouraging export
oriented foreign investment and joint ventures. TDAP will also help improve
market access through advising the Government on matters of trade diplomacy
and promoting the “business” image of Pakistan in the key export markets for
Pakistan services the world over.

11. TDAP’s Export Strategy:
The new TDAP strategy is based on a two-pronged approach, namely:
• “Products and Services”
• “New Markets”
• Moving on thirteen (13) new product development projects, i.e., Marble, Mango,
Agro Food, Dates, Carpets, Leather, Gem & Jewellery, etc
• Create opportunities for increased market share.
• Adding value addition through Investment + R&D + Technology + Skill
Development
New Markets:
• Agro Food
• Textile & Clothing
• Minerals & Metals
• Engineering & Manufacturing

12. TDAP’s Upcoming Projects:
• Establishment of Institute(s) of Marble Technology, Karachi and Peshawar
• Establishment of Agro Food Technology Institute of Pakistan, at Lahore
• Establishment of Institute of Leather Technology, Lahore
• Establishment of Carpet Institute, Quetta
• Establishment of Dazzle Park in Karachi
• Establishment of College of Fashion and Design, Karachi
• Establishment of Carpet and other Crafts Training Institute, at Hala
• Establishment of Pakistan Packaging Institute, Karachi
• Establishment of Expo Centre, Multan
• Establishment of Dates Processing Institute at Khairpur
• Establishment of Mango Pack House & Cold Storage at Multan and
Shaheed BenazirAbad
• Expansion and Up-gradation of Gems and Gemological Institute of
Pakistan, Peshawar

13. TDAP’s Branches

14. TDAP Organizational Structure & Decision Making

15. TDAP’s Functions and Mandates:
• To implement directives of the Federal Government and the Board relating to
export development and promotion.
• To encourage and promote and train new exporters.
• To develop a consistent, sustainable and result oriented, holistic export
development plan, outlining vision, objectives, strategies and plan as approved by
the Board.
• To achieve synergy in development of exports at a national level by forging
effective liaison with private and public stakeholders and avoiding duplication of
efforts.
• To encourage and promote research in trade and policy related studies that may
facilitate in formulating an effective export policy and plans.

16. TDAP’s Functions and Mandates:
• To plan and organize foreign trade promotion through advertising in local, and
international print electronic and other appropriate media.
• To provide advisory support to stakeholders.
• To liaise with trade bodies abroad.
• To promote exporters and stakeholders’ education.
• To encourage the organized development of the export business and the related
corporate and commercial sectors in Pakistan.
• To plan, organize exhibitions, delegations from Pakistan.
• To plan and organize local, international and inter-provincial export promotional
conferences, workshops, seminars.

17. TDAP’s Functions and Mandates:
• To prepare Annual Report of the Authority.
• To include a quality assured ethic in exporters while encouraging value addition of
exports.
• To take, initiatives for maintaining facilities etc. to improve the performance of
exporters in the interest of generating economic activity, reducing cost of doing
business and enhancing supply chain efficiency.
• To maintain the confidence of exporters by appropriate communications.

18. TDAP’s Yearly Expo:
Expo Pakistan, the largest trade show of Pakistan, organized annually with an
objective to display the entire range of quality products under one roof for the
assessment of international buyers. The products include textile apparels, food,
leather and leather products, chemicals, sports goods, carpets, surgical and
engineering goods. More than 4000 international buyers from 70 countries have
established business contacts through this annual exhibition in the last Five years.
The commencement of this event has not only contributed immensely to
reposition the country’s image but has also been instrumental in generating
economic activity in the country in general, and within the export community in
particular.

19. NEXT PRESENTER
M.FAROOQ

20. TRADE POLICY OF PAKISTAN

21. INTRODUCTION:
• Trade policy is a collection of rules and regulations which pertain to trade.
• Every nation has some form of trade policy in place, with public officials formulating the
policy which they think would be most appropriate for their country.
• The purpose of trade policy is to help a nation's international trade run more smoothly, by
setting clear standards and goals which can be understood by potential trading partners.
Things like import and export taxes, tariffs, inspection regulations, and quotas can all
be part of a nation's trade policy.
• Some nations attempt to protect their local industries with trade policies which place a
heavy burden on importers, allowing domestic producers of goods and services to get
ahead in the market with lower prices or more availability.

22. TRADE POLICY OF PAKISTAN:
• In order to address the challenges confronting Pakistan on the
economic fronts, Ministry of Commerce has launched a comprehensive
three years Strategic Trade Policy Framework (2012-15) document.
• It would provide the reference to different trade measures by the
Ministry of Commerce and other ministries from time to time.
• The overall objective of the STPF is to achieve sustainable high
economic growth through exports with the help of policy and support
interventions by the government, industry, civil society and donors.

23. WHO MAKE IT:
• The latest trade policy announced by the government of Pakistan was the
strategic trade policy framework for the year 2012-2015.
• Prime Minister Raja Pervaiz Ashraf approved the Strategic Trade Policy
Framework 2012-2015
• Makhdoom Amin Fahim, Minister for Commerce, announced the policy after
getting formal approval from the cabinet.

24. SALIENT FEATURES OF STRATEGIC TRADE
POLICY 2012-2015 ARE:
• Mark-up support for future import and purchase of machinery.
• Export finance scheme for selected export sectors.
• Ad hoc relief at 3%of Freight on Board (FOB) to offset the impact of high cost
of utilities in selected sectors.
• Establishment of Export Import Bank (EXIM Bank) to increase exports and
make them competitive with regional competitors such as India and
Bangladesh.
• Promotion of service sector through institutional arrangements.
• Promotion of regional trade especially trade with China, Iran and Afghanistan.
• Mobilization of new investment in export oriented industry with
establishment of Special Economic Zones.

25. TDAP’s SWOT Analysis:
Strengths:
• Making the export Easier and comprehensive.
• Focusing and Enhancing the Trade of Emerging Sectors
• Young Talented Employees Bringing Innovations.
• No Competitors
Weaknesses:
• Inefficiency
• Red-Tapism
• Failure to achieve goals
Opportunities:
• Explore Foreign Markets
Threats:
• Political De-stability

26. Recommendations:
• Government should eradicate the inefficiency in the TDAP’s running.
• TDAP’s running should be made compatible with changing governments as
every time a new government tries to implement a new policy.
• There should be an internal audit team instead of sole AGPR ( Accountant
General of Pakistan Revenues ).In short Finance and audit should be managed
internally as well (partially or fully)
• Being a public enterprise, TDAP should keep government representatives who
are more responsible and have experience of Trade and Commerce only.
• TDAP should encourage the trade of handicrafts and cottage industry and
promote local Pakistani heritage Internationally via platforms like Expo held
annually.

27. Recommendations:
• TDAP’s Regional office should expand even to small cities of Pakistan.
• TDAP should keep a larger budget for research and development and
should study the international markets more thoroughly, their local
demands, what they really want that is which country wants which
products and to what extent.
• Goals should be achieved with set targets to get good outcomes.
• Red-Tapism Should be removed in TDAP
• TDAP should provide a complete platform for new entrepreneurs who
have less experience in international trade, and who want to export and
import with proper assistance.