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Aum new facility application 20110413
1. Application for AUM NEW 3S FACILITY
in Exit 18, Riyadh
April. 2011
Alissa Universal Motors
2. Summary of Our Application
Facility Type : HQ with 3S (Sales + Service + Spare Parts + Back Office)
Location : Exit 18 in Riyadh City
Timing : Operation will be started in DEC.2011
Size : Showroom Land 3,000 m2 / Building 1,600 m2
Workshop + Parts Land 14,000 m2
Layout and Design :
Under making, and it will follow IVIS and Isuzu Advices.
3. Location (Current)
Direct Management (3s)
Direct Management (1s)
ISUZU (AUM)
ISUZU (YEMCO)
Direct Management (2s*)
Service + Spare parts only
AUM : HQ (AACO)
AUM : Malaz Showroom
AUM : Malaz Workshop
AUM : E18 Workshop
AUM : HQ Dammam Road (pending)
Satellite Office
AUM : Industrial City Office
4. Location (New)
Direct Management (3s)
Direct Management (1s)
ISUZU (AUM)
ISUZU (YEMCO)
Direct Management (2s*)
Service + Spare parts only
AUM : HQ (AACO)
AUM : Malaz Showroom
AUM : Malaz Workshop
AUM : E18 Workshop
AUM : HQ Dammam Road (pending)
Satellite Office
AUM : Industrial City Office
AUM : NEW HQ (E18 : 3S)
End of contract at the end of
2011. AUM will have to leave
from this location.
End of contract at the end of
2011. AUM will have to leave
from this location.
AUM will cancel the plan for
this location, due to low
expansion of the city.
AUM will cancel the plan for
this location, due to low
expansion of the city.
HQ will shifted to this location
with 3S facility. When
completed, current E18
workshop will be closed.
HQ will shifted to this location
with 3S facility. When
completed, current E18
workshop will be closed.
5. Location (Distances)
Direct Management (3s)
Direct Management (1s)
ISUZU (AUM)
ISUZU (YEMCO)
Direct Management (2s*)
Service + Spare parts only
AUM : HQ (AACO)
AUM : Malaz Showroom
AUM : Malaz Workshop
AUM : E18 Workshop
AUM : HQ Dammam Road (pending)
Satellite Office
AUM : Industrial City Office
AUM : NEW HQ (E18 : 3S)
1.0 km
12.5 km
6. Location (Zoom in)
Current E18 workshop for trucksCurrent E18 workshop for trucks
1.0 km
Exit 18
HQ + Showroom Location
(3,000 m2 land / 1,600 m2
building space)
HQ + Showroom Location
(3,000 m2 land / 1,600 m2
building space)
Workshop + spare parts
warehouse location
(14,000 m2)
Workshop + spare parts
warehouse location
(14,000 m2)
These lands are owned by Alissa Group
7. Background of New Facility Application
1) AUM would like to concentrate and put priority on Isuzu business, and we would
like to open new 3S facility to meet customers requirement and fulfill customer
satisfaction. 3S dedicated only Isuzu facility will be 1st
time in Riyadh for Isuzu.
2) Currently, workshops for pickup and trucks are separated, but with new 3S facility
will accommodate both product in one location, which will enhance the convenience
for the customers.
3) Current facility in North Ring Road (NRR) will be donated to Saudi government,
as an agreement between Saudi Gov. and Founder of Alissa Group at the end
of year 2011.
8. Benefit of New Facility
(1) 1st
3S facility in Riyadh will enhance ISUZU brand value and convenience for the
customers.
(2) Location (E18) is close to industrial area, where many fleet customers are located.
And traffic around E18 is good. Then, it is considered to have more sales and
service chance for commercial vehicles especially.
(3) New facility will enhance our sales and service boosting.
(4) Current problems (*) will be solved.
*a : Workshops for truck and pickup are separated.
*b : Malaz Workshop cannot be expanded, due to government instruction
New Facility will lead :
■ More Customer Satisfaction
■ More Effective and Strong Operation
New Facility will lead :
■ More Customer Satisfaction
■ More Effective and Strong Operation
9. Function of each facility (Current / New)
Current
Head
Quarter
Showroom
Satellite
Sales
Service parts Remarks
NRR ● ● Common with GM facility.
Malaz Showroom ●
Malaz Workshop ●(LCV) ● Only for Pickups and old facility
E18 Workshop ●(CV) Only for Trucks
Industrial City 2 ●
Opened this year to cover the customers in
Industrial cities (1 / 2 / 3).
New
Head
Quarter
Showroom
Satellite
Sales
Service parts Remarks
New 3S E18 ● ● ● ● With new 3S facility.
NRR (relocated) ●
Under negotiation with group to stay as
satellite. Location will be next land to current.
Malaz Showroom ●
Malaz Workshop It will be closed.
E18 Workshop It will be closed.
Industrial City 2 ●
10. Organization and HR allocation
Here, current and new organization and HR allocation will be inserted, with located
Information.
11. Special Request for Advices
(1) We would like to request you to advice about the layout and recommendation for
service workshop.
(2) Also would like to ask you to give us advice on parts warehouse including the
necessary equipment.
We will provide necessary information and data, based on your instruction.
12. Schedule for New Facility Establishment
1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th
Eid
DecemberMonth
Week
August September October NovemberApril May June
Ramadan Haj
Need to Leave NRR
July
Launching (Parts/Service)
Equipment Procurement
Equipment Setting
Announcement (Sales)
Announcement (Parts/Service)
Design and Layout Freeze
Approval from Gov.
Construction (Sales)
Apply to GOV
Aplly to ISZ
Launching (Sales)
Construction (Parts/Service)
New Outlet Open (Sales)
New Outlet Open (Parts/service)
Preparation for Application to ISZ
Approval Study
Event
Operation start in new facility is targeted on DEC.2011
13. (REF) New Showroom Design (1st
draft)
* Still 1st
draft, and will be discussed with
construction party
* All signage and identification shall follow
IVIS regulation.
14. (REF) New Showroom Layout (1st
draft)
As this facility will have HQ function,
floor will be with mezzanine.
(Mezzanine will be for HQ and back
offices)
