Presentation held at PIEp about Innovation and the importance of getting customer feedback & needs early (REALLY EARLY!) in the development process: Sell the skin, then find the bear to shoot!

1. Agile Innovation
by Hampus Jakobsson
Co-Founder and VP BizDev, TAT
PieP 2009-11-24

2. Something about TAT
• 150 people software & design company
who license a UI-platform
• In Malmö, Gbg, Seoul, Chicago, SFO
• Working with S60, Samsung, Sony
Ericsson, Motorola, Google, Orange,
T-mobile, Telia Sonera, ...
• Shipped in 300+ million devices

3. Cheap and fast: Measure,
improve, and iterate

4. Cheap and fast: Measure,
improve, and iterate
will it work?

5. Cheap and fast: Measure,
improve, and iterate
will people like it? will it work?

6. Cheap and fast: Measure,
improve, and iterate
will we make money on it?
will people like it? will it work?

7. For how long has this
been a research subject?

8. For how long has this
been a research subject?
>100 years

9. For how long has this
been a research subject?
~50 years >100 years

10. For how long has this
been a research subject?
?
~50 years >100 years

11. Agile sketching of
Consumer Experience
Foldout Procam Headtracking

12. Iterating Consumer
Experience

13. Iterating Consumer
Experience

14. Iterating Consumer
Experience

15. Iterating Consumer
Experience

16. Iterating Consumer
Experience

17. Iterating Consumer
Experience

18. Measuring Consumer
Experience

19. What about
Business
Prototyping?

20. Talking to customers
too early is vital

21. Quantitive feedback

22. Quantitive feedback

23. Quantitive feedback

24. Quantitive feedback

25. Qualitative feedback
Feedback
Product development

26. And there are many ways

27. And there are many ways
• Asking customers or partners...

28. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube

29. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the
company, to save face

30. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the
company, to save face
• Buying AdWords and measure how
many search on the problem

31. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the
company, to save face
• Buying AdWords and measure how
many search on the problem
• And other ways I guess...

32. Summary
• We want test the technical, usability, and
business of an idea with minimal investment.
• We must research and test agile business
prototyping too and talk to customers too
early!

33. Thanks!
hampus@tat.se
www.tat.se
youtube.com/TATMobileUI
twitter.com/TATMobileUI