Using Prototypes to Sell,
Innovate, and Specify
HAMPUS JAKOBSSON

@hajak
Who am I?

A communication tool to
specify what is to be created
that allows someone to
experience something that
does not (yet) exist
What is a prototype?

Example:
Creating a workspace

Example:
Creating a workspace

Example:
Creating a workspace

Example:
Creating a workspace

Example:
Creating a workspace

But in the digital world
most don’t prototype!

PRO
TOT
YPE
W pr
iz ot
in
fin od
ar ot
te
pr
d yp
is uc
m e
ra
sk
im
he t
of e
id
ov
c
et
tiv
ag
d
ea
O
ie
fidelity
ch
z
e
low cost high
low feasibility certainty high
high possibility to critique & change low
high requirement of imagination little

Iterate an idea fast,
internally and externally,
throughout the
development process to
validate direction
Why to prototype?

Pixar’s increasing number of storyboards
27,565 A Bug’s Life
43,536 Finding Nemo
69,562 Ratatouille
98,173 WALL-E

The task is to create
an experience that
can be discussed!

Fujitsu Dual
Screen project
Use case

Video #1
Stop motion

Video #2
Motion tracking

Video #3
UI implementation

Video #4
Real device

Prototypes are like
children; playful, dirty and
for them two weeks feel
like ages. They question
things and make you open
your eyes.

Summary
prototyping is communication
rapid prototyping reduces cost,
improves accuracy & quality
prototypes can allow someone
to experience something that
does not exist

Thanks!
slideshare.net/hajak
hampus.jakobsson@gmail.com
twitter: @hajak