A presentation helt at Passion for Projects in Malmö about the value of prototyping.

1. Using Prototypes to Sell,
Innovate, and Specify
HAMPUS JAKOBSSON

2. @hajak
Who am I?

3. A communication tool to
specify what is to be created
that allows someone to
experience something that
does not (yet) exist
What is a prototype?

4. Example:
Creating a workspace

5. Example:
Creating a workspace

6. Example:
Creating a workspace

7. Example:
Creating a workspace

8. Example:
Creating a workspace

9. But in the digital world
most don’t prototype!

10. PRO
TOT
YPE
W pr
iz ot
in
fin od
ar ot
te
pr
d yp
is uc
m e
ra
sk
im
he t
of e
id
ov
c
et
tiv
ag
d
ea
O
ie
fidelity
ch
z
e
low cost high
low feasibility certainty high
high possibility to critique & change low
high requirement of imagination little

11. Iterate an idea fast,
internally and externally,
throughout the
development process to
validate direction
Why to prototype?

12. Pixar’s increasing number of storyboards
27,565 A Bug’s Life
43,536 Finding Nemo
69,562 Ratatouille
98,173 WALL-E

14. The task is to create
an experience that
can be discussed!

15. Fujitsu Dual
Screen project
Use case

19. Video #1
Stop motion

22. Video #2
Motion tracking

23. Video #3
UI implementation

24. Video #4
Real device

25. Prototypes are like
children; playful, dirty and
for them two weeks feel
like ages. They question
things and make you open
your eyes.

26. Summary
prototyping is communication
rapid prototyping reduces cost,
improves accuracy & quality
prototypes can allow someone
to experience something that
does not exist

27. Thanks!
slideshare.net/hajak
hampus.jakobsson@gmail.com
twitter: @hajak