SlideShare una empresa de Scribd logo
1 de 12
Descargar para leer sin conexión
You SHARE!
Hajrë
Dec 2013
+Viral Piece

 Social Campaign
4-5 members < 10 min
Understand your customers
Define your goals
Select appropriate social channels
Identify your resources
Interact, engage and educate your users
Introduce services/offers to your users
Monitoring....
Metrics

HootSuite

Influence

√

Topsy

√

ReFollow
√

√

√

√
√

Followers
Pins

Social Mention

√

Keyword analysis
ReTweets

Sprout Social

√

√
√

Hashtags
Fans

√

Click-throughs

√

√

√
√

√
√

Mobile apps

√

√
√

Schedule Features

√

√

Social Networks

√

√

Cost

-

-

-

√
-

-
Your

TASK
What?
Where?
Why?
When?
How?
Going VIRAL
Alarm

Passion

Trust

Prestige

Power

Mystique
Rebellion
Start Planning
Understand your audience
Where your customers hangout
Define types of messages and the best medium
Establish types of interests your messages will trigger
Create and publish your content as planned	

 	

Measure outcome (social monitoring tools)
Volvo Trucks - The Epic Split feat. Van Damme
Good LUCK!
@hajra

Más contenido relacionado

Similar a Design social networking campaign

Social Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoSocial Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoAaron Musoke .S.
 
UploadSearch - The missing piece of your content distribution puzzle
UploadSearch - The missing piece of your content distribution puzzleUploadSearch - The missing piece of your content distribution puzzle
UploadSearch - The missing piece of your content distribution puzzleLaura Crimmons
 
Guide to Influencer Marketing
Guide to Influencer MarketingGuide to Influencer Marketing
Guide to Influencer MarketingEvgeny Tsarkov
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media WorkshopLane Douglas
 
SocialMatica's "Know who, where, and why before you spend one dollar in socia...
SocialMatica's "Know who, where, and why before you spend one dollar in socia...SocialMatica's "Know who, where, and why before you spend one dollar in socia...
SocialMatica's "Know who, where, and why before you spend one dollar in socia...Socialmatica
 
Growth Channels to Acquire SaaS Customers
Growth Channels to Acquire SaaS CustomersGrowth Channels to Acquire SaaS Customers
Growth Channels to Acquire SaaS CustomersFreshsales
 
Social Listening Is No Longer an Option - Christina Garnett
Social Listening Is No Longer an Option - Christina GarnettSocial Listening Is No Longer an Option - Christina Garnett
Social Listening Is No Longer an Option - Christina GarnettStukent Inc.
 
Brandwatch India intro 2018
Brandwatch India intro 2018Brandwatch India intro 2018
Brandwatch India intro 2018Alok C Jha
 
Evaluating yoursocialmediaprogram
Evaluating yoursocialmediaprogramEvaluating yoursocialmediaprogram
Evaluating yoursocialmediaprogramErin Flior
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop SpotOnLondon
 
Digital Marketing Made easy LW.pptx
Digital Marketing Made easy LW.pptxDigital Marketing Made easy LW.pptx
Digital Marketing Made easy LW.pptxTimBee1
 
Event roadshow planning
Event roadshow planningEvent roadshow planning
Event roadshow planningadinnroadshow1
 
Social Media and Promoting your Crowdfunding Campaign
Social Media and Promoting your Crowdfunding CampaignSocial Media and Promoting your Crowdfunding Campaign
Social Media and Promoting your Crowdfunding CampaignPatch of Land
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographicNadya Rosalia
 
Fundraising Document
Fundraising DocumentFundraising Document
Fundraising Documentpattybeeny
 
Developing a Social Media Campaign
Developing a Social Media CampaignDeveloping a Social Media Campaign
Developing a Social Media CampaignLaDonna Coy
 

Similar a Design social networking campaign (20)

Social Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoSocial Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu Flamingo
 
TIM Training
TIM TrainingTIM Training
TIM Training
 
UploadSearch - The missing piece of your content distribution puzzle
UploadSearch - The missing piece of your content distribution puzzleUploadSearch - The missing piece of your content distribution puzzle
UploadSearch - The missing piece of your content distribution puzzle
 
Guide to Influencer Marketing
Guide to Influencer MarketingGuide to Influencer Marketing
Guide to Influencer Marketing
 
Intro to Simply Measured
Intro to Simply MeasuredIntro to Simply Measured
Intro to Simply Measured
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media Workshop
 
SocialMatica's "Know who, where, and why before you spend one dollar in socia...
SocialMatica's "Know who, where, and why before you spend one dollar in socia...SocialMatica's "Know who, where, and why before you spend one dollar in socia...
SocialMatica's "Know who, where, and why before you spend one dollar in socia...
 
Growth Channels to Acquire SaaS Customers
Growth Channels to Acquire SaaS CustomersGrowth Channels to Acquire SaaS Customers
Growth Channels to Acquire SaaS Customers
 
Social Listening Is No Longer an Option - Christina Garnett
Social Listening Is No Longer an Option - Christina GarnettSocial Listening Is No Longer an Option - Christina Garnett
Social Listening Is No Longer an Option - Christina Garnett
 
Brandwatch India intro 2018
Brandwatch India intro 2018Brandwatch India intro 2018
Brandwatch India intro 2018
 
Evaluating yoursocialmediaprogram
Evaluating yoursocialmediaprogramEvaluating yoursocialmediaprogram
Evaluating yoursocialmediaprogram
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop
 
Digital Marketing Made easy LW.pptx
Digital Marketing Made easy LW.pptxDigital Marketing Made easy LW.pptx
Digital Marketing Made easy LW.pptx
 
Session13 measurement
Session13   measurementSession13   measurement
Session13 measurement
 
Event roadshow planning
Event roadshow planningEvent roadshow planning
Event roadshow planning
 
Social Media and Promoting your Crowdfunding Campaign
Social Media and Promoting your Crowdfunding CampaignSocial Media and Promoting your Crowdfunding Campaign
Social Media and Promoting your Crowdfunding Campaign
 
Radr
RadrRadr
Radr
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographic
 
Fundraising Document
Fundraising DocumentFundraising Document
Fundraising Document
 
Developing a Social Media Campaign
Developing a Social Media CampaignDeveloping a Social Media Campaign
Developing a Social Media Campaign
 

Más de University of Hertfordshire (15)

The power of m commerce
The power of m commerceThe power of m commerce
The power of m commerce
 
Mobile Customer Journey
Mobile Customer Journey Mobile Customer Journey
Mobile Customer Journey
 
Drawbacks of Social Networks
Drawbacks of Social NetworksDrawbacks of Social Networks
Drawbacks of Social Networks
 
Mobile Commerce
Mobile CommerceMobile Commerce
Mobile Commerce
 
Going Digital
Going DigitalGoing Digital
Going Digital
 
eCommerce Marketing Channels
eCommerce Marketing ChannelseCommerce Marketing Channels
eCommerce Marketing Channels
 
iDeas on eCommerce
iDeas on eCommerceiDeas on eCommerce
iDeas on eCommerce
 
eCommerce Components
eCommerce ComponentseCommerce Components
eCommerce Components
 
eCommerce Platforms
eCommerce PlatformseCommerce Platforms
eCommerce Platforms
 
eCommerce Fulfilment Systems
eCommerce Fulfilment SystemseCommerce Fulfilment Systems
eCommerce Fulfilment Systems
 
Be As Good As Asos
Be As Good As AsosBe As Good As Asos
Be As Good As Asos
 
Planning eCommerce Budget
Planning eCommerce BudgetPlanning eCommerce Budget
Planning eCommerce Budget
 
Intro To Mob Biz Tech
Intro To Mob Biz TechIntro To Mob Biz Tech
Intro To Mob Biz Tech
 
Mobile Platforms
Mobile PlatformsMobile Platforms
Mobile Platforms
 
Mobile Customer Journey
Mobile Customer JourneyMobile Customer Journey
Mobile Customer Journey
 

Último

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfishikajaiswal116
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 

Último (20)

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 

Design social networking campaign