The document discusses using niche social networks for business innovation and product development. It provides examples of niche social networks focused on specific interests or demographics. It also discusses engaging with and monitoring niche social networks to generate new ideas, and preparing thoroughly before launching a social media presence. Metrics and features of different social media monitoring tools are briefly compared.

1. INnovate Using Social Networks
Hajrë Hyseni
Dec 2012
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2. Business overview
Setting goals
Niche Social Networks
NSN Examples
Engage and Monitor
Generate ideas
Weekly Topic
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3. What’s your business about
What services/products you offer
Who are your customers
Your location
What are your goals/objectives
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4. Niche Social Networks
NSN are focused on very targeted interest areas or demographics
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6. Ning Alternatives
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7. Examples
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15. Some more
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22. Brands
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27. TV Channel Launch http://youtu.be/316AzLYfAzw
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28. Prepare, Prepare and Prepare some more
• Which is Social Networking channel for Product/Service
innovation
• The Law of Attraction - take an interest in other people
• Take risks – be authentic, speak with your actual voice
• Be real – don’t tell about how many new cool widgets you plan to
design
• Be selective – don’t set up a Facebook page if you don’t have to
• Be unique – don’t just copy what your competitors are doing
• Stop talking and start listening
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29. Team
Meeting
Goals-Setting
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30. Team
Good working conditions
Regular projects milestones
Flexible working hours
Progress review meetings
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31. Some
More
• Use Social Monitoring Tools
• Mentions, keywords, tweets, retweets,
hashtags etc
• Generate iDeas
• Implement and Develop
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32. Review Social Monitoring Tools
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33. Metrics HootSuite Sprout Social Social Mention Topsy ReFollow
Influence √ √ √
Keyword analysis √ √
ReTweets √ √
Followers √
Pins √ √ √
Hashtags √ √
Fans √ √ √
Click-throughs √ √ √
Mobile apps √ √
Schedule Features √ √
Social Networks √ √ √
Cost - - - - -
Basic and quick method to review social monitoring tools
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34. Metrics HootSuite Sprout Social Social Mention Topsy ReFollow
Influence √ √ √
Keyword analysis √ √
ReTweets √ √
Followers √
Pins √ √ √
Hashtags √ √
Fans √ √ √
Click-throughs √ √ √
Mobile apps √ √
Schedule Features √ √
Guide only!
Social Networks √ √ √
Cost - - - - -
Basic and quick method to review social monitoring tools
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35. Choose a Niche Social Networking Platform
relevant to your company
Tweet back reasons for your choice
#UH6BUS1062
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