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atorade: The Evolution By: Lauren Hale
Gatorade Fast Facts 1965 2009 Re-branding Gatorade Shower Division of PepsiCo.
Advantages Consumers of all ages Good television presence Involved with online media Celebrity endorsers
The Competition
What is   missing?
Blog
Blog What does G mean to you? Peyton Manning Landon Donovan Michael Jordan Derek Jeter Misty May-Treanor and Kerri Walsh Usain Bolt Sydney Crosby Candace Parker Maria Sharapova Dwight Howard
Measuring Success Blog contest Google  Adwords Web site counter
New Sport  Season = New Celebrity Endorser = Celebrity Endorsers  More Money
If you want a  REVOLUTION, the only solution’s EVOLVE.

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