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The Extreme Website Makeover Webcast - Part 2: Understanding SEO Exclusively for ACT! Certified Consultants
Jenika Scott Channel Marketing Manager [email_address] @jenika29 on Twitter Who We Are Candi Huber Lead Designer and Project Manager [email_address]   Kasi Gajtkowski Organic Search Manager [email_address]   @kasi_marie on Twitter Stephanie Spangler Sr. Product Marketing Manager, ACT! by Sage [email_address]   Candace Farina Product Marketing Manager, ACT! by Sage [email_address]
Ask Questions! Use GoToWebinar “Chat” or “Ask a Question” Tweet us your questions using #ACTmakeover tag ______ We will use time at the end of the webcast to answer your questions
What You Will Learn Photo Credit - http://www.flickr.com/photos/crystaljingsr/3915514014/ ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Search Engines Work “ CRM Software”
How do People Find Websites?
Search Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.flickr.com/photos/tigerpixel/3185410319/ Source - http://www.hitwise.com/us/datacenter/main/dashboard-10133.html
How Search Engines Rank Sites
What is SEO? Photo Credit - http://www.flickr.com/photos/ezu/277341190/ Search Engine Optimization (SEO) ,[object Object],[object Object],Search engine optimization helps search engines understand what your website is about
What is SEO? Photo Credit - http://www.act.com SEO helps people who are already looking for your products and services find you. Wow, thank you Google!
SEO Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Best Practices Keyword & Competitor Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Best Practices Photo Credit - http://www.thecrmconnection.com On Page Elements: Title Tag ,[object Object],[object Object],[object Object]
SEO Best Practices On Page Elements: H1 Tags (Header Tags) ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Best Practices On Page Elements: Meta Description Tags ,[object Object],[object Object],[object Object],[object Object],Meta Description
SEO Best Practices On Page Elements: Meta Keywords Tag ,[object Object],[object Object],[object Object],[object Object]
SEO Best Practices On Page Elements: Alt Image Attributes (Alternate Image Attributes) ,[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.thecrmconnection.com <img src=&quot; /images/home- img.jpg &quot; alt=&quot;Denver, Colorado Business CRM Software&quot; />
Content is King ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.faqs.org/photo-dict/phrase/420/crown.html
[object Object],Utilize Your Keywords Content is King Photo Credit - http://www.thecrmconnection.com Photo Credit - http://www.faqs.org/photo-dict/phrase/420/crown.html
ACT! Recommended Keywords Content is King ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Content is Win-Win for Search Engines and Users Content is King Photo Credits - http://www.flickr.com/photos/sepblog/3941048713/ Photo Credit - http://www.faqs.org/photo-dict/phrase/420/crown.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SO MANY Ways to Add Content Content is King Photo Credit - http://www.thecrmconnection.com Photo Credit - http://www.faqs.org/photo-dict/phrase/420/crown.html
Ready for the Big Reveal?
Case Study The CRM Connection: Keyword Performance
Case Study ,[object Object],[object Object],[object Object],The CRM Connection: What Did We Do?
Case Study The CRM Connection: September 2009 (Pre-Launch)
Case Study The CRM Connection: November 2009 (One Month Post-Launch)
Case Study The CRM Connection: What does John say? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.faqs.org/photo-dict/phrase/420/crown.html
Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],ACT! Online Community  –  http.community.act.com /sage
Questions?

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Extreme Website Makeover Webcast Part 2: Understanding SEO

  • 1. The Extreme Website Makeover Webcast - Part 2: Understanding SEO Exclusively for ACT! Certified Consultants
  • 2. Jenika Scott Channel Marketing Manager [email_address] @jenika29 on Twitter Who We Are Candi Huber Lead Designer and Project Manager [email_address] Kasi Gajtkowski Organic Search Manager [email_address] @kasi_marie on Twitter Stephanie Spangler Sr. Product Marketing Manager, ACT! by Sage [email_address] Candace Farina Product Marketing Manager, ACT! by Sage [email_address]
  • 3. Ask Questions! Use GoToWebinar “Chat” or “Ask a Question” Tweet us your questions using #ACTmakeover tag ______ We will use time at the end of the webcast to answer your questions
  • 4.
  • 5. How Search Engines Work “ CRM Software”
  • 6. How do People Find Websites?
  • 7.
  • 8. How Search Engines Rank Sites
  • 9.
  • 10. What is SEO? Photo Credit - http://www.act.com SEO helps people who are already looking for your products and services find you. Wow, thank you Google!
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Ready for the Big Reveal?
  • 24. Case Study The CRM Connection: Keyword Performance
  • 25.
  • 26. Case Study The CRM Connection: September 2009 (Pre-Launch)
  • 27. Case Study The CRM Connection: November 2009 (One Month Post-Launch)
  • 28.
  • 29.
  • 30.