SlideShare una empresa de Scribd logo
1 de 21
Marketing to Mass Affluent South Asians   Strategy Recommendation Prepared By Hamed A. Hashmy 773-490-0975 Presentation originally prepared July 2004 Reprinted March 2009 (content updates required)
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Banking Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object]
U.S. South Asian Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
India Demographics – “India is Rising” ,[object Object],[object Object],[object Object]
India Demographics – “India is Rising” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Wealth in Chicago ,[object Object],[object Object],[object Object]
Top 5 States for South Asian Wealth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Cultural Sensitivities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Cultural Sensitivities ,[object Object]
South Asian Cultural Sensitivities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Banking Needs ,[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Banking Needs ,[object Object],[object Object],[object Object],[object Object]
South Asian Banking Needs ,[object Object],[object Object],[object Object],[object Object]
South Asian Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Asian Marketing Strategy ,[object Object],[object Object]
Commercial Opportunity ,[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

Destacado

Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...
Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...
Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...Dexter
 
Country Report on Singapore
Country Report on SingaporeCountry Report on Singapore
Country Report on SingaporeYakshika Vats
 
The Affluent Millennial Opportunity - FinanceConnect Singapore
The Affluent Millennial Opportunity - FinanceConnect SingaporeThe Affluent Millennial Opportunity - FinanceConnect Singapore
The Affluent Millennial Opportunity - FinanceConnect SingaporeLinkedIn Singapore
 
BANGLADESH,The Surging Consumer Market Nobody Saw Coming
BANGLADESH,The Surging Consumer Market Nobody Saw ComingBANGLADESH,The Surging Consumer Market Nobody Saw Coming
BANGLADESH,The Surging Consumer Market Nobody Saw ComingAktaruzzaman Shobuj
 
Using Mobile To Reach The Affluent Consumer - Odyssey Mobile
Using Mobile To Reach The Affluent Consumer - Odyssey MobileUsing Mobile To Reach The Affluent Consumer - Odyssey Mobile
Using Mobile To Reach The Affluent Consumer - Odyssey MobileOdyssey Mobile Interaction
 
Marketing to the affluent
Marketing to the affluentMarketing to the affluent
Marketing to the affluentNicholas Loise
 
Myanmar - Facts, Figures and Eye Candy
Myanmar - Facts, Figures and Eye CandyMyanmar - Facts, Figures and Eye Candy
Myanmar - Facts, Figures and Eye CandyCorinne Wan
 
Influencing the Mass Affluent
Influencing the Mass Affluent Influencing the Mass Affluent
Influencing the Mass Affluent LinkedIn
 
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail China
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaTop 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail China
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
 

Destacado (15)

Affluent Market
Affluent MarketAffluent Market
Affluent Market
 
Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...
Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...
Marketing a Good Class Bungalow (GCB) in Singapore to Ultra High Net Worth In...
 
Country Report on Singapore
Country Report on SingaporeCountry Report on Singapore
Country Report on Singapore
 
The Affluent Millennial Opportunity - FinanceConnect Singapore
The Affluent Millennial Opportunity - FinanceConnect SingaporeThe Affluent Millennial Opportunity - FinanceConnect Singapore
The Affluent Millennial Opportunity - FinanceConnect Singapore
 
Influencing the Asian Affluent
Influencing the Asian AffluentInfluencing the Asian Affluent
Influencing the Asian Affluent
 
Affluent Market presentation
Affluent Market presentationAffluent Market presentation
Affluent Market presentation
 
BANGLADESH,The Surging Consumer Market Nobody Saw Coming
BANGLADESH,The Surging Consumer Market Nobody Saw ComingBANGLADESH,The Surging Consumer Market Nobody Saw Coming
BANGLADESH,The Surging Consumer Market Nobody Saw Coming
 
Using Mobile To Reach The Affluent Consumer - Odyssey Mobile
Using Mobile To Reach The Affluent Consumer - Odyssey MobileUsing Mobile To Reach The Affluent Consumer - Odyssey Mobile
Using Mobile To Reach The Affluent Consumer - Odyssey Mobile
 
Emerging consumer segments_in_india
Emerging consumer segments_in_indiaEmerging consumer segments_in_india
Emerging consumer segments_in_india
 
IGNITE - Ship2myID
IGNITE - Ship2myIDIGNITE - Ship2myID
IGNITE - Ship2myID
 
Big Data
Big DataBig Data
Big Data
 
Marketing to the affluent
Marketing to the affluentMarketing to the affluent
Marketing to the affluent
 
Myanmar - Facts, Figures and Eye Candy
Myanmar - Facts, Figures and Eye CandyMyanmar - Facts, Figures and Eye Candy
Myanmar - Facts, Figures and Eye Candy
 
Influencing the Mass Affluent
Influencing the Mass Affluent Influencing the Mass Affluent
Influencing the Mass Affluent
 
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail China
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaTop 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail China
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail China
 

Similar a Mass Affluent South Asian Business Proposal

HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...
HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...
HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...Scorpio Partnership
 
JWT - ASEAN Consumer Report 2013
JWT - ASEAN Consumer Report 2013JWT - ASEAN Consumer Report 2013
JWT - ASEAN Consumer Report 2013Kim Cao
 
21st Century Strategies for Financial Inclusion
21st Century Strategies for Financial Inclusion21st Century Strategies for Financial Inclusion
21st Century Strategies for Financial InclusionJon Gosier
 
JWT ASEAN Consumer Report
JWT ASEAN Consumer ReportJWT ASEAN Consumer Report
JWT ASEAN Consumer Reportdigitalinasia
 
Chinese-American marketing
Chinese-American marketingChinese-American marketing
Chinese-American marketingKamila Gornia
 
business proposal for a clothing store in the United States
business proposal for a clothing store in the United Statesbusiness proposal for a clothing store in the United States
business proposal for a clothing store in the United StatesKanikaChhatwal3
 
Indians without Borders - The Indian diaspora can create tremendous value for...
Indians without Borders - The Indian diaspora can create tremendous value for...Indians without Borders - The Indian diaspora can create tremendous value for...
Indians without Borders - The Indian diaspora can create tremendous value for...Parth Tewari
 
Obstacles To Pakistan .pdf
Obstacles To Pakistan .pdfObstacles To Pakistan .pdf
Obstacles To Pakistan .pdfumair461522
 
Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size...
 Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size... Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size...
Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size...michalgilly
 
The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...
The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...
The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...inventionjournals
 
FLF Internship Project 1 -Mass Affluent Market in Canada
FLF Internship Project 1 -Mass Affluent Market in Canada FLF Internship Project 1 -Mass Affluent Market in Canada
FLF Internship Project 1 -Mass Affluent Market in Canada Ahsan Mahmood
 
American Muslim Market 2011: Business Landscape & Consumer Needs Study
American Muslim Market 2011: Business Landscape & Consumer Needs StudyAmerican Muslim Market 2011: Business Landscape & Consumer Needs Study
American Muslim Market 2011: Business Landscape & Consumer Needs StudyDinarStandard
 
INSIGHTYOUNG09-10 Indian youth trend report
INSIGHTYOUNG09-10 Indian youth trend reportINSIGHTYOUNG09-10 Indian youth trend report
INSIGHTYOUNG09-10 Indian youth trend reportkaustav sengupta
 
Edward jones oct2011
Edward jones oct2011Edward jones oct2011
Edward jones oct2011DBPPres
 
The LIBRE Institute- Habits of Financially Successful Individuals
The LIBRE Institute- Habits of Financially Successful Individuals The LIBRE Institute- Habits of Financially Successful Individuals
The LIBRE Institute- Habits of Financially Successful Individuals Josselin Castillo
 

Similar a Mass Affluent South Asian Business Proposal (20)

HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...
HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...
HNW Insight Asia The Future Priority Report for the Wealth Management Sector ...
 
JWT - ASEAN Consumer Report 2013
JWT - ASEAN Consumer Report 2013JWT - ASEAN Consumer Report 2013
JWT - ASEAN Consumer Report 2013
 
21st Century Strategies for Financial Inclusion
21st Century Strategies for Financial Inclusion21st Century Strategies for Financial Inclusion
21st Century Strategies for Financial Inclusion
 
JWT ASEAN Consumer Report
JWT ASEAN Consumer ReportJWT ASEAN Consumer Report
JWT ASEAN Consumer Report
 
Chinese-American marketing
Chinese-American marketingChinese-American marketing
Chinese-American marketing
 
business proposal for a clothing store in the United States
business proposal for a clothing store in the United Statesbusiness proposal for a clothing store in the United States
business proposal for a clothing store in the United States
 
Market profile asian
Market profile asianMarket profile asian
Market profile asian
 
ASEAN Consumers & the AEC
ASEAN Consumers & the AECASEAN Consumers & the AEC
ASEAN Consumers & the AEC
 
Indians without Borders - The Indian diaspora can create tremendous value for...
Indians without Borders - The Indian diaspora can create tremendous value for...Indians without Borders - The Indian diaspora can create tremendous value for...
Indians without Borders - The Indian diaspora can create tremendous value for...
 
ISR
ISRISR
ISR
 
No Other SAA15
No Other SAA15No Other SAA15
No Other SAA15
 
Obstacles To Pakistan .pdf
Obstacles To Pakistan .pdfObstacles To Pakistan .pdf
Obstacles To Pakistan .pdf
 
Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size...
 Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size... Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size...
Asian American Premium Brand Consumer - US - June 2013:Industry Trends, Size...
 
The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...
The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...
The Behavioural Finance Aspects of Chit-Fund Scams of Odisha: Loss is almost ...
 
FLF Internship Project 1 -Mass Affluent Market in Canada
FLF Internship Project 1 -Mass Affluent Market in Canada FLF Internship Project 1 -Mass Affluent Market in Canada
FLF Internship Project 1 -Mass Affluent Market in Canada
 
American Muslim Market 2011: Business Landscape & Consumer Needs Study
American Muslim Market 2011: Business Landscape & Consumer Needs StudyAmerican Muslim Market 2011: Business Landscape & Consumer Needs Study
American Muslim Market 2011: Business Landscape & Consumer Needs Study
 
INSIGHTYOUNG09-10 Indian youth trend report
INSIGHTYOUNG09-10 Indian youth trend reportINSIGHTYOUNG09-10 Indian youth trend report
INSIGHTYOUNG09-10 Indian youth trend report
 
Edward jones oct2011
Edward jones oct2011Edward jones oct2011
Edward jones oct2011
 
Marketing Innovation In India
Marketing Innovation In IndiaMarketing Innovation In India
Marketing Innovation In India
 
The LIBRE Institute- Habits of Financially Successful Individuals
The LIBRE Institute- Habits of Financially Successful Individuals The LIBRE Institute- Habits of Financially Successful Individuals
The LIBRE Institute- Habits of Financially Successful Individuals
 

Mass Affluent South Asian Business Proposal

  • 1. Marketing to Mass Affluent South Asians Strategy Recommendation Prepared By Hamed A. Hashmy 773-490-0975 Presentation originally prepared July 2004 Reprinted March 2009 (content updates required)
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.