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4 Steps to Creating A Social Media Strategy - BizCamp Dublin 2010
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4 Steps to Creating A Social Media Strategy - BizCamp Dublin 2010
1.
4 Steps to
creating a social media strategy
2.
4 steps to
social media campaign: Monitoring
3.
4.
What are people
saying about your competitors?
5.
What are people
saying about your industry?
6.
Who are the
main influencers in your field?
7.
What are the
trends in your area?
8.
9.
1. Monitoring: Free
Tools: http://blogdigger.com/ http://www.blogpulse.com/ http://tweepsearch.com/ http://search.twitter.com/advanced/ http://tweetscan.com/
10.
1. Monitoring: Free
Tools: http://www.socialmention.com/ http://www.howsociable.com/ http://www.whostalkin.com/
11.
4 steps to
social media campaign: Monitoring Planning
12.
13.
How to reach
the influencers?
14.
Which tools?
15.
How personal do
you want to be?
16.
How much do
you want to engage?
17.
What are your
goals?
18.
19.
20.
Twitter – Facebook
–Linkedin –Bebo –MySpace
21.
YouTube –Flickr
22.
Forums
23.
Webinars
24.
Your own website
25.
Your own social
network
26.
27.
Evaluation Use URL
shorteners or Hootsuite
28.
Evaluation
29.
30.
Are you achieving
goals?
31.
What is working
/ not working?
32.
What else will
your fans / followers do for you?
33.
34.
@****** The Dylan
is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!
35.
36.
37.
38.
39.
Good social networking:
40.
Good social networking:
41.
Good social networking:
http://www.scanianewsroom.com/
42.
Good social networking:
http://www.scanianewsroom.com/
43.
Good social networking:
44.
Good social networking:
45.
Good social networking:
46.
Good social networking:
47.
Good social networking:
48.
Good social networking:
49.
Email me: amanda@spiderworking.com
Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking Website: www.spiderworking.com
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