How To Use Instagram For Business - Webinar Presentation from We Teach Social
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Have you considered using Instagram for your business. In this presentation Lorna & Amanda show you examples from small business, tips and tools that can help you find success. Watch to the end for a 50% discount code off all We Teach Social courses: http://bit.ly/WTSCourses Video replay here: https://www.youtube.com/watch?v=Kf1w9v-N2Z8
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How To Use Instagram For Business - Webinar Presentation from We Teach Social
- 1. How To Use Instagram for Business
- 3. Our Courses • An email tutorial every day • Homework -reviewed and marked by us • Personalised tips and suggestions • We Teach Social Alumni Facebook group
- 4. Instagram For Business Course
- 5. You Will Learn • Creating content • Finding your audience • Tools tips and tricks • Branding your content • Competitions • Selling on Instagram • Measuring your results
- 7. What Is It?
- 8. Why use it? • Instagram grew active users by 50% in the last year • Business Instagram posts get 58% more engagement than Facebook (source) • Connect directly with customers • WOM recommendations via images from customers to friends and followers • Great source of user generated content • Visual content gets you noticed
- 9. Who uses Instagram? • Instagram has 300 million active users – More than Twitter • 41% of users are between 16 - 24 • 35% of users are 24 – 34 • 65% of 13-24 year olds regularly interact with businesses on Instagram (source)
- 10. What sort of business does best? Very Visual Businesses Not so Visual Businesses
- 11. What should you post?
- 12. People
- 13. Product shots
- 14. Reviews
- 15. Offers
- 16. Tips
- 18. Quotes
- 19. Newsjacking
- 20. Humour
- 21. Poll – What Sort Of Content Do You Post? • People • Product • Behind the scenes • Quotes • Other • Nothing, I haven’t started yet
- 22. Creating Content
- 23. Tools – Creating Collages • Great for storytelling • Show different looks/ways of doing things • Before and after • Add average pictures together to create something prettier.
- 25. Frameswagg (iPhone) • Create attractive collages • Change shapes and colour scheme • FREE for iOS Via @suitntie89
- 26. Photogrid (iPhone & Android) • Create attractive collages • Change shapes and colour scheme • FREE for iOS and Android • Add stickers & Text Via @darknessintolight
- 27. Layout from Instagram • Create attractive collages • Rotate and flip to create mindbending images • FREE for iOS – Launched for Android today Via @ligniet
- 28. How to attract a targeted audience
- 29. Use Hashtags • Use 5 - 10 tags per photo • Find popular tags using Websta and TagsForLikes • If you are auto sharing to Facebook leave hashtags in the comments after you have posted your image • Search tags to find people to regram and interact with • Use your own
- 30. Websta • Find hashtags • Search Instagram • Regram • Create an embed feed for a hashtag • Statistics
- 31. Tags For Likes • Find relevant tags for your photos – Remember to eliminate spammy or irrelevant ones!
- 33. Hashtags Galore
- 36. Find Hashtags On Instagram Popular Hashtags Specialised Hashtags
- 37. Use Your Own Tags & Ask For Entries
- 38. Tip
- 39. Poll – How Many Hashtags Do You Use? • None • 1-10 • 10+
- 41. Tip – Replying to Comments Click on ‘comment’ Swipe the comment to the left
- 42. • Their username appears • Type your reply
- 43. Regram
- 44. Regram With App • Regram iOS • Repost Android
- 45. Competitions
- 46. Exclusives – Buy Now
- 47. Visual Cues
- 49. Link From Your Website
- 50. Facebook Tab from Iconosquare
- 51. Tip Set up for Sharing To Your Facebook Page
- 52. Tools for adding text and captions • Wordswag (iOS) • PicCandy (iOS and Android)
- 53. How to drive traffic to your website from Instagram
- 54. Link In Profile
- 55. Shortlinks
- 56. Link As Location
- 57. Using Video
- 60. Poll – Do You Watch Video On Instagram? • Yes • No
- 61. Send images from your PC to your phone • Dropbox • Pushbullet • Airdrop for up to date Mac users
- 62. Tools to help you manage your Instagram account • Phonegram/Padgram • Iconosquare • Websta
- 63. Iconosquare • Like & Comment • Statistics • Add Facebook tab • Search • Instagram widget for website
- 64. Padgram / Phonegram • Like and comment from multiple accounts • Follow hashtags • Download photos • Prioritise users
- 65. Instagram For Business Course
- 66. You Will Learn • Creating content • Finding your audience • Tools tips and tricks • Branding your content • Competitions • Selling on Instagram • Measuring your results
- 67. Exclusive Discount Code WeTeachInsta Offer ends 26th May
- 68. Any Questions? Instagram: http://bit.ly/WTSInstaCourse All Courses: http://bit.ly/WTSCourses