Personal Information
Organización/Lugar de trabajo
Trichur Area, India India
Ocupación
Assistant Professor at Faculty of Management Studies and Research, Aligarh Muslim University
Sector
Education
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Dr VK Hamza is an Assistant Professor in the Marketing and Social Science Research area at Faculty of Management Studies and Research, Aligarh Muslim University. He started career as a Faculty member at Cochin University of Science and Technology and then shifted to Aligarh Muslim University as an Assistant Professor. He has completed MBA, MCom and MSc Psychology, and qualified UGC NET with JRF in Management and Commerce. Cochin University of Science and Technology (CUSAT) awarded him PhD in Business Management on December 2014. His research combines service quality and customer expectation, using both lab and field experiments to test insights from consumers’ behavioral changes in t...
Etiquetas
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word of mouth.
brand equity
perceived quality
brand loyalty
brand image
brand association
brand awareness
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