This presentation was originally presented at Hero Conf Los Angeles by Joe Kerschbaum

1. Account Manager to
People Manager
Joseph Kerschbaum
Vice President of Client Services

2. Learner Outcomes
Empower Your Team
Evaluate Success in Your New Role
Acclimate to Your Managerial Role
Focus on Your New Priorities
After Today You Will…

3. You Dream of Being the Boss

4. Now What?

5. Your New Path Forward

6. Start with
the End Mind

7. Build a Solid
Foundation
Example is leadership.
-Albert Schweitzer

8. Utilize Your
Growth Tool Kit
Build the Team You Need
Model
• Exemplify Each Role
• Inspire Greatness
• Motivate with Positive Energy
Educate
• Create a Knowledge Base
• Utilize Recurring Trainings
• Encourage Sharing & Wins
Process
• Lean on Reliable, Repeatable Process
• Implement Thorough QA Procedures
• Drive for Constant Improvement & Innovation

9. Frontline Managers

10. Let Go of Your Past
Embrace Your Future
Search for ways to give every employee more
control over his or her piece of the business.
-Bob Gilbertson

11. Achieve a Zen-like State
Find Your
Management Chi
Communicate
•Establish Open Communication
•Define Roles Clearly
•Understand Team Member Motivations
•Establish 1:1 Meetings
Trust
•Delegate with Confidence
•Encourage Ownership
•Build Trustworthy Mentors
•Nurture a Feedback Loop
Prioritize
•Concentrate on Macro Topics
•Work “On” vs “In” the Biz
•Put Out Fires as Needed

12. Key to Management: Weekly 1:1

13. If You Love Something…

14. Become the
Conductor
If he/she works for you, you work for him/her.
-Japanese Proverb

15. Define Your
Management Role
Keep the Tempo & Time for Your Team
Team
• Team Satisfaction & Advancement
• Trouble Shooting
• Personal Development
Strategy
• High-Level Strategy Guidance
• Stakeholder Sponsorship
Development
• Process Improvement
• Spot Training
• Resource Procurement

16. Middle Managers

17. Build
Focus
Conduct
• Model
• Educate
• Process
• Communicate
• Trust
• Prioritize
• Team
• Strategy
• Development

18. Understand
Your New
Success Metrics

19. How You Provide
Value Now
Elevate Your Focus & Goals
Team Progression
•Skills
•Ownership
•Advancement
•Culture
Process Improvement
•Productivity
•Quality
Campaign Performance
•KPIs / Goals
•Innovation
•Expansion

21. Go Be an Awesome Boss!

22. Resources
Keep Growing!

23. Thank You!
Joseph Kerschbaum
Vice President of Client Services
3Q Digital
joseph@3qdigital.com
@joekerschbaum