Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.

1. Google is Getting More Expensive:
How to Get Around That with Better
Audience Targeting
With Diane Anselmo
Google is Getting More Expensive:
How to Get Around it with Better
Audience Targeting

2. Presenters
Diane Anselmo
● Associate Director of Services at Hanapin Marketing
● @diane_anselmo

3. About Hanapin
Hanapin also produces PPC Hero and Hero Conf
The digital marketing experts
who create unique solutions to
empower you to be the hero
at your business.

4. AGENDA
● Rise in PPC Costs
● Audience Targeting
● Demographic Targeting
● In-Market Audiences
● Customer Match

29. Thanks for joining our webinar!
Hanapin: marketing@hanapinmarketing.com