An introduction presentation to Criteo

2. 2 | Copyright © 2016 Criteo
The shopping journey is increasingly fragmented and complex
1
Source: Nielsen Global Connected Commerce, Jan. 2016
60%
52%
34%
54%
44%
35%
38% 39%
30%
Beauty & Personal Care
Consumer Electronics
Fresh Groceries
Looked up
product information
Compared prices Searched for deals
Top Online Shopping Activities1

3. 3 | Copyright © 2016 Criteo
Today What’s needed
 Broad segments
 Walled gardens
 Reactive decisions
 Generic outcomes
 Mass personalization
 Seamless experience
 Predictive intelligence
 Measurable results
Winning in performance marketing requires a new approach

4. 4 | Copyright © 2016 Criteo
Criteo’s mission
Deliver unbeatable performance marketing ROI
across the full consumer shopping journey

5. 5 | Copyright © 2016 Criteo
Core
Technology
Criteo Engine
Universal Match Predictive Bidding
Product
Recommendations
Kinetic Design
Privacy by Design
Products
Criteo Performance Marketing Portfolio
Criteo Predictive
Search
Criteo Sponsored
Products
Criteo Dynamic
Retargeting

6. How it works

7. 7 | Copyright © 2016 Criteo
1: We deeply understand each consumer
For every online buyer,
the Criteo Engine evaluates
120+ shopping intent signals.
 Universal Match delivers a
single view across devices.
6:30 AM
John browses
BOMBER JACKET
on your site

8. 8 | Copyright © 2016 Criteo
2: We deliver the most relevant, personalized ad
With reach of 1.2B+ consumers
every month, the Criteo Engine
predicts the best way to engage John,
based on your goal and target cost.
 Dynamic ad design:
colors, buttons, layout, etc.
 Recommended products:
seen and unseen, attuned to John
 Past interaction:
your ads and publisher sites
 User-level valuation and bidding:
purchase propensity and value
7:30 AM
John checks
the weather

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7:45 AM
Glances
At Social
3: We engage consumers wherever they are
Criteo Dynamic Retargeting
provides the broadest reach across
web, native, social, and mobile.
 Direct relationships with
17K+ publishers,
including Top 50 in every market
 Access to 555K+ mobile apps
7:45 AM
Glances
At Social
8:45 AM
Scans
news
12:00 PM
Plays Words
with Friends

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4:35 PM
Searches for
BOMBER JACKET
on Google
4: We keep your products visible as they shop
Criteo Predictive Search
ensures that your full catalog is
merchandised effectively on Google,
increasing ROI and sales.
 Continuous feed optimization
 Responsive campaigns
 Predictive bidding
 Advanced remarketing

11. Why Criteo?

12. 12 | Copyright © 2016 Criteo
Seamless support of the consumer journey
Laptop
Mobile
Tablet
Android Others
iOS
Web
Open Web
Platforms
Publisher Ecosystems
Devices
Marketing Channels
across
Apps
Social Native
E-mail
Search

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Your goals are our goals
With performance-based
pricing, we are dedicated
to helping you drive
sales.
End-to-end client services
are included.
 24x7 monitoring and
service management
 Account Strategy
 Technical Solutions
 Creative Services
 Custom Insights
The Criteo Engine
optimizes your campaign
based on your goal.
 Target cost of sale
 Product margin
 Conversion rate
 Average order value
 And more….

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Our global scale enables powerful machine-learning that can’t be replicated
4B+Products
1.2B+Internet users
reached monthly
12K+
Clients
17K+Publishers
Deep relevancy for consumers. 13x average ROAS for you.

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Proven technology that delivers superior performance
Capability Criteo Other retargeting solutions and DSPs
Web reach 17K+ Premium Partners + Exchanges Dependent on Exchanges
Social reach Facebook, Instagram, and Buzzfeed -
Dynamic creative
Fully personalized with product
recommendations.
Limited flexibility. Not dynamic.
Automated testing and optimization Continuous, machine-learned A/B testing only
Predictive bidding
Predictions are based on in-depth evaluations of
users, product, and publisher
Manual or limited
Cross-device matching
Highly accurate matching, thanks to a foundation
of 750M+ exact-match ids
None or probabilistic-only approach
We win 90% of competitive head-to-head tests

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The client defines the value.
We optimize within their constraints
No Commitments
There are no binding contracts
to run a test campaign. We
require an Insertion order which
will allow us to allocate
resources to your campaign
CPC Pricing
All of our campaigns run on a
CPC pricing structure. There are
no other costs involved
Post-Click
Sales Optimization
Sales attributed towards your
CPL goal optimized using post
click conversions on a 30 day
window – no view through
Client-defined
Attribution Model
Using your metrics and KPI for
last click agent leads, your
account strategist and
assigned data scientist will
optimize the campaign
accordingly

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A trusted partner for leading retailers
Fashion & Accessories
Health & Beauty
Sporting Goods
Computing & Office
Department Stores
Toys, Gifts, & Leisure
Home & Garden
Books & Media

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Over 90% customer retention rate since 2011
“The top three reasons
we really value Criteo are
scale, service, and of
course, performance.”
“ “Criteo App Advertising
allowed us to improve
both [retention and
conversion] as well as
user profitability.”
“ “Criteo helped us grow
our Google Shopping
program in a way that we
couldn’t do on our own.”
“
+130% conversion rate +64% incremental sales +36% ROAS

19. Thank you.