#ThinkPPC: Why Big Brands Care About Social - And You Should Too

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Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account? Digital advertising experts from Hanapin, Righteous Marketing, Ebay, and Hootsuite discuss why they care so much about social media advertising and expert advice on how it can work for you. You'll get expert-level PPC tips like: *Who should pursue social media advertising *Ideas on what social networks might work for you *Examples of challenges and solutions *Favorite tricks for social media

Marketing

Special Edition

April 28-30, 2014

#Thinkppc: Why Big Brands Care
About Social—And You Should Too
#thinkppc

The Topic

Why Big Brands
Care About
Social—And
You Should Too

Man vsMachine
#thinkppc

Join the conversation
•

Include the hashtag#thinkppcin your Twitter tweets.

•

Or use the webinar question box to send us questions.

#thinkppc

Live Poll Question #1
How long have you been in PPC?
A.
B.
C.
D.

Less than 1 year
1-3 years
3-5 years
5+ years

#thinkppc

Social PPC
Who should pursue social media
advertising?

#thinkppc

Social PPC

What is one of the biggest
caveats/hurdles in your
vein of social media and
how do you overcome it?

#thinkppc

Social PPC

Case Studies or
personal favorite
tricks?

#thinkppc

Social PPC
What has marketing in a particular
social medium taught you about your
business?
Aside from "how to
optimize" that
account, what more have
you gleaned about your
business's market in
general?

#thinkppc

Social PPC
What are you looking forward to this coming year
What media PPC?
has marketing in a particular
in social

social medium taught you about your
business?
Aside from "how to
optimize" that
account, what more have
you gleaned about your
business's market in
general?

What are you looking forward to at
Hero Conf 2014?
#thinkppc

See today‘s guests & host at
Hero Conf Speaking Topics
Robert Brady | Getting Friendly with Social Advertising (Twitter &Linkedin)

Marc Bitanga | Getting Bigger: Successfully Scaling PPC Accounts

Carrie Albright | Lead-Gen that Delivers

Tara Siegel | PPC for Facebook: What’s Not to Like

#thinkppc

Live Poll Question #2
Special Offer:

o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
o No Thanks

#thinkppc

Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
•

Join us at Hero Conf 2014 this April 28-30 in Austin, TX
» Heroconf.com

•

Contact us Directly:
•

Webinar Feedback: marketing@hanapinmarketing.com

#thinkppc

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#ThinkPPC: Why Big Brands Care About Social - And You Should Too

1. Special Edition April 28-30, 2014 #Thinkppc: Why Big Brands Care About Social—And You Should Too #thinkppc

2. Presenters • Robert Brady – Founder of Righteous Marketing – @robert_brady • Carrie Albright (Host) – – – – Account Manager at Hanapin & Blogger at PPC Hero @albright_c • Marc Bitanga – Online Customer Acquisition Manager at Hootsuite – @marcbitanga • Tara Siegel – Director of Paid Search at Ebay – @TSiegel21 #thinkppc

3. The Topic Why Big Brands Care About Social—And You Should Too Man vsMachine #thinkppc

4. Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions. #thinkppc

5. Live Poll Question #1 How long have you been in PPC? A. B. C. D. Less than 1 year 1-3 years 3-5 years 5+ years #thinkppc

6. Social PPC Who should pursue social media advertising? #thinkppc

7. Social PPC What is one of the biggest caveats/hurdles in your vein of social media and how do you overcome it? #thinkppc

8. Social PPC Case Studies or personal favorite tricks? #thinkppc

9. Social PPC What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general? #thinkppc

10. Social PPC What are you looking forward to this coming year What media PPC? has marketing in a particular in social social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general? What are you looking forward to at Hero Conf 2014? #thinkppc

11. See today‘s guests & host at Hero Conf Speaking Topics Robert Brady | Getting Friendly with Social Advertising (Twitter &Linkedin) Marc Bitanga | Getting Bigger: Successfully Scaling PPC Accounts Carrie Albright | Lead-Gen that Delivers Tara Siegel | PPC for Facebook: What’s Not to Like #thinkppc

12. Live Poll Question #2 Special Offer: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o No Thanks #thinkppc

13. Live Q&A Time! #thinkppc

14. Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! • Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com • Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com #thinkppc

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#ThinkPPC: Why Big Brands Care About Social - And You Should Too

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