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MyShoe - Scaling with Advanced Dynamic Product Ads
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MyShoe - Scaling with Advanced Dynamic Product Ads
1.
Scaling with Advanced Dynamic Product
Ads
2.
MyShoe.gr is the Greek leading shoe retailer with more than 370k Facebook fans. Their ecommerce model has received several eVolution awards, the Greek eCommerce awards, among which the one for ‘Best Greek eShop’ and series of others. With focus on a professional customer service and well designed website, they soon reached popularity while serving more than 12,5k products from 330 brands. Their Story If you have a successful brand, the importance of reaching also new customers is a challenge. Even higher priorities has well managed remarketing, which can create the biggest part of the budget. The goal for MyShoe was to optimize these processes and start scaling. Their Goal
3.
Their Solution MyShoe created its marketing campaign in collaboration with the marketing agency Koolmetrix which is using our platform ROI Hunter. The key points of this solution were a well formatted product feed and dynamic custom audiences from MyShoe' s CRM, both updated by ROI Hunter every day. Using filters and performance data, helped them to create a product set including bestsellers which was advertised by Facebook dynamic product ads with tailored messages bringing desired conversions.
4.
Setting campaigns using Facebook dynamic product ads was fast and highly productive. Koolmetrix easily identified bestselling products from the feed in scale and selected the right categories for promotion. The best added value of advanced Facebook dynamic products ads is that Facebook takes into consideration all signals common for people interested in a particular product to create lookalike audience and attracts new relevant prospects. Moreover, it turned out that advanced Facebook DPA represent a better solution for reaching new customers and bringing higher traffic than single remarketing. This way ROI Hunter targeted efficiently the most suitable audience with the products which always contained the correct price from the updated feed. Their Solution
5.
Their Solution All images were modified using Photoshop templates, so they contained MyShoe logo, product brand and current price. This is a comparison how the image appears without the automatic enhancement by ROI Hunter and how it looks with applied Photoshop template:
6.
Their Success 22% higher ROI 6x ad spend increase 5,8x more transactions Thanks to possibility to combine Facebook dynamic product ads + Photoshop templates + product data from Google Analytics, Koolmetrix is running more than 300 different campaigns controlled by automatic rules. They managed to 6x increase the ad spend and deliver 5.8x more transactions while keeping the CPA on the same level.* The agency also saved a lot of time and money on creating banners and a huge amount of ads for each product. Moreover, the engagement went up as well, as the ads showed more relevant shoes to each user, that made them more likely to click on them. * Data taken from September 2015
7.
Learn more at www.roihunter.com
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