1. Empathy Map
Hani Al-Menaii
Design thinking Course
Monday, August 5, 13

2. Who?
• I interviewed 5 young Arabic ladies
• From Egypt, Palestine & Syria
• They are all graduates (from 1-3 years)
• They are all looking for jobs (some of
them in temporary jobs
• They studied in different fields : History,
Pharmacy, Business & Architecture
• It was done in Facebook (but I know
three of them personally)
Monday, August 5, 13

3. Say
• Not very helpful educational system
• Lots of what we studied in university is
not relevant to work environment
• The picture of what work look like is not
right during the studying years
Monday, August 5, 13

4. Feel
• Confused about their future
• Tariffed from job interviews
• Not happy about what university
education equipped them with
• Not sure about what is needed from
them as a working force
• One of them has an entrepreneurial
Monday, August 5, 13

5. Think
• Education system in university should
change
• Companies (and government intaties)
should be involved
• Students need lots of training in the none
technical areas (soft skills)
• They need to invest on themselves to be
able to perform in the work force
Monday, August 5, 13

6. Problem Statement
An Arabic girl who is a fresh
University graduate and looking
for work (Needs) to be part of
intensive training both soft skills
& practical technical during the
last year in University (because)
This will guide them throw the
first years in the working force
Monday, August 5, 13

7. A screen shots of
some dialogues in
Face book
(they are all in Arabic)
Monday, August 5, 13

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10. Monday, August 5, 13