Facebook Business Manager is a FREE feature that lets you manage all of your Facebook business assets like Pages, ad accounts and apps, and let people work on them without sharing login details.
2. A little more about me…
• Hanmant Biradar – Digital Marketing
Professional / SEO Consultant
• Working in SEO, SMM and SEM
• LOVE Social Media, Digital Marketing
• Live in Pune
• Also love travelling and book reading
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3. What is FB Business Manager (FBBM)?
• FREE Feature that lets you manage all the
people, ad accounts, and pages that you work
with in ONE place
• Separates personal from business
• Once inside, it is ONLY about business – you
cannot see any of the outside Facebook
“world”
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4. BEST FEATURE
• FBBM allows you to access your client’s FB
pages and create ads without being friends
with them (or having to use shared login info)
• Also allows you to create ads for them using
their credit card!
• Very similar to Google Adwords My Client
Centre
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5. Who should use FBBM?
• If you are managing anyone’s page
• If you are managing anyone’s ads
• Aspiring social media consultants (you may as
well get use to FBBM now)
• If you are a business owner who will be
outsourcing their FB page and ads to an
outside source
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6. What you need for FBBM
• Personal FB Profile
• Ad account
• (Optional) A FB Page you want to move to
FBBM
• (Optional) Names and work email addresses
of the people you’d like to add to your
business account
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8. Initial Set-Up
• Select someone from your company to serve
as the Business Administrator
• They will migrate the Shared Login to Business
manager
– Use tool available at business.facebook.com
• They will invite you into Business Manager via
email
– Can be sent to a work email, but must be loosely
tied to a personal FB account
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9. Page Permissions
• Page Admin—Full access to the page and its
analytics
• Page Editor—Partial access to page
functionality, primarily publishing
• Page Moderator—Access to comments, likes,
etc. with the page
• Page Advertiser—Access to an Ad Account
associated with the page
• Page Analyst—Access to page analytics
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10. Ad Account Permissions
• Ad Account Admin—Full access to ad account,
payment methods, etc.
• Ad Account Advertiser—Access to create ads
• Ad Account Analyst—Access to advertising
analytics
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11. Settings
• People
• Pages
• Ad Accounts
• Apps
• Product Catalogs
• Payment Methods
• Projects
• Agencies
• Shared Logins
• Requests
• Info
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13. A few notes
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• You cannot “un-do” FBBM once you have it
• Cannot access from FB Mobile App – must
download the Pages manager App
• Once you move your ad account over to
FBBM, you cannot move it back