1. Evaluation on ancillary products
By Sean Beddows

2. In what ways does your media product
use, develop and challenge forms and
conventions of real media products?
Here we have a typical film magazine front
cover. Having a main image in front of the
‘EMPIRE’ logo is something that nearly all
‘EMPIRE’ magazines do. Followed by strap lines
with the main focus still on the image which
conventionally looks into the camera.
Initially this was the image I was going to use
for my film magazine. As I began to work
with this image to create a film poster
conforming to typical film magazine
conventions was hard as she was not looking
at the camera and was lay on the floor. After
feedback from a group of media students I
decided not to use this image.

3. In what ways does your media product
use, develop and challenge forms and
conventions of real media products?
I wanted to keep my film
poster simple whilst
following similar film
posters to keep within
conventions of a film
poster. Using a clear image
and clear text meant that I
was keeping my film poster
simple. Whilst making my
film poster a constantly
used other examples such
as ‘THE EXORCISM OF
SMILE ROSE’ to keep my
poster on track.

4. In what ways does your media product use,
develop and challenge forms and conventions
of real media products?
Conventions of a magazine front
cover:
Conventions of a film poster:
-The magazine name is clearly stated.
-To be eye catching/captivating.
-The cover has to be noticeable to the
-To have a focal picture that will be intriguing.
audience.
To display a large title that is easily spread.
-Famous actors/actresses used as a
-Suggestion of the film genre.
focal point.
-Use a tagline.
-Images on the front cover target a
-Coming soon or release date.
certain audience.
-Famous actors/actresses used as a focal point.
-Graphics and colour used to create a
mood for the magazine.
I chose to follow these contentions as my film is a
-Price and bar code are displayed.
thriller and using conventions that are proven to
be effective through research I decided not to
As I wanted to follow the conventions
push too hard on the boundaries as I wanted my
I decided to use ‘EMPIRE’ as the
film to conform to classic conventions to be easy
magazine has a good identity and
to understand and receive.
using ‘EMPIRE’ to layer my vocal
point made it look realistic.

5. What kind of media institute might
distribute your media product and
why?
In my opinion my media product would be released in cinemas. My film does
not offer any steps forward. It would be a one off film that may appear of
television at a later date. Other films such a scream who have the iconic mask
may be able to franchise and make as much money as they can from the film
including parody's. As my media product would be a low budget product with
no real iconic symbol I would struggle to see my film as a big seller. More of a
low budget film aired at local cinemas.
One thing which I would use to promote my film
would be the green coat. As the main character is
always wearing a green coat it would seem obvious
to use this green coat as an marketing tool. With the
‘Broken’ text on the back this could advertise my low
budget film and make a profit at the same time.

6. How effective is the combination of
your main product and ancillary text?
I used audience feedback to find out from my target
audience if my product and ancillary text were
combined successfully. My audience suggested that
the same use of text and image allowed my product Putting all of my products on
and ancillary text to be combined successfully. In my Facebook and asking for feedback
opinion all of my products link together with a strong and then posting a question asking
sense of image and text. how well my products work
together as a whole allowed me to
find out what the audience of my
film think.

7. What have you learned from your
audience feedback?
Audience feedback is a must. Without this you
can not be sure that your product is
represented in the right way. This allows your
audience to have their own opinion on your
product. This also gives them the opportunity
to influence your product. Utilising facebook
allowed easy access to comments that people
have made. It also makes it easy for the
audience to become interactive with my
products and feel like they are a part of the
process.

8. How did you use new media
technologies in the construction and
research, planning and evaluation
stages?
All of these new media technologies allowed me to construct a strong media product.
-www.seanbeddowsa2.blogspot.com
-paint.net
-www.facebook.com
-www.youtube.com
-Audacity
-Microsoft

9. Paint.net
Paint.net was really helpful as it allowed me to edit my
images to create a good quality film poster. Being able to
erase the background of the image meant I could use the
girl as an individual image. I could then layer her over the
‘EMPIRE’ logo.
Microsoft word
Using such a simple format allowed me to move
image and text to create my front cover for my
magazine and my film poster.

10. Audacity
This programme allowed me to manipulate sound to
create the reoccurring tapping sound in my trailer.
YouTube
Using YouTube allowed me to upload a video onto a strong digital
platform only to then post the link onto another strong digital platform.
Facebook. This meant utilising different digital platforms
Blogspot.com
Using blogspot for my planning and research allowed me to
work in craniological order. Also putting my evaluation on
Blogspot through slide-share allows me to keep all of my work
on one digital platform.

11. how does your media product
represent particular social groups?
My product represents young females aged
between 15-21
in a vulnerable way. As a female is the only
person we see in my product the audience
will automatically have their own
assumptions about her as she is the main
character in the film. She is seen to be
isolated and is the main focus of the film.
This may represent her as lonely. The strong
story line instantly gives her sympathy. Her
social group is middle class. Being a late
teenage she is seen to be weak whilst
maintaining a pretty appearance.

12. What has influenced my product?
When researching film posters
and magazine front covers I
found that I needed something
to use as a basic plan. This film
poster and magazine front
cover were particularly
inspiring as they have useful
layouts.
http://www.youtube.com/watch?v=yb8xyz
du5zs
This film magazine I like the blue tint I really admired this film trailer as the
is simple but and the simplicity dark lighting and strong sound effects
effective. I like the of poster. It is all appealed to me.
way the girl is symmetrical, this
looking into the is something i
camera and is the hoped to achieve
focus of the page. in my film poster.

13. How did you attract/address your
audience?
Having a target audience from the age of 15 upwards means that
my target audience is close to my own age group so attracting
them was something that became common sense to me. It
seemed obvious to use a character who was the same age group
and also same gender. As my target audience is girl from them
age of 15 upwards I wanted to use a main character that the
audience could relate to.
I had to make sure that the clothes the main character
was wearing fitted into her role. As my audience is women
from the age of 15 upwards i needed to make sure the
main character dressed to fit that age group. I wanted the
women to relate to my main character.

14. What do I feel did not work in this
process?
To the left is my first draft compared to my In my opinion I had a strong layout but I
final product on the right. My first draft felt needed to layer my magazine and add more
too much like a book front cover not a film text to make it seem more realistic. Using
poster. I needed to change the colour and text such as “turn to page 5” is not normally
add a date to the poster to make is more on a magazine front cover. Small details like
realistic. this meant my film magazine needed to be
improved.