This document provides information about the Asia Triple Helix Society Summer Seminar held on June 25, 2014 in Daegu, Korea. It was hosted by the Korean Association for Public Administration and organized by the Asia Triple Helix Society and National Unification Research Institute of Yeungnam University. The seminar included two panels on topics related to social media/big data/North Korea and corporate helix/entrepreneur university models. Keynote speeches were given by professors from Oxford and Kent Business School. The program overview provides details on each presentation including speaker, title, abstract, and respondents.

1. Asia Triple Helix Society
Summer Seminar
Date: 25 June2014
Venue: Daegu Exhibition & Convention (EXCO),
KOREA

2. Hosts
- The Korean Association for Public Administration (KAPA) (http://www.kapa21.or.kr)
Organizers
- The Asia Triple Helix Society (ATHS) (http://asia-triplehelix.org/)
- National Unification Research Institute of Yeungnam University
(http://uni.yu.ac.kr/index.jsp)
Sponsors
- The IMC (http://www.theimc.co.kr/)
- Treum (http://treum.com/)
- CyberEmotions Research Center of YeungNam University (http://cerc.yu.ac.kr)
- Korea Appraisal Board (http://www.kab.co.kr/)
Contact
Prof. Han Woo Park at hanpark@ynu.ac.kr
Dr. Shin-Il Moon at shinil.moon@gmail.com
http://asia-triplehelix.org/
https://www.facebook.com/groups/asiatriplehelix/

3. Program Overview
Panel 1: Social Media, Big Data,& North Korea
Chair: Daehyeon Nam (UNIST)
Time(incl
uding five-
minute
Q&A)
Title Speaker
Respondents /
Note
10:00
– 10:45
Big Data, Big Brother, and
Social Science
Professor Ralph
Schroeder (Oxford
Internet Institute)
Keynote Speech
10:45 –
11:10
Understanding Wedge-Driving
Rumors Online during a Political
Crisis: Insights from Twitter
Analyses during South-North
Korean Saber Rattling 2013
K. Hazel Kwon,
(Arizona State
University), C. Chris
Bang, (SUNY-
Buffalo), &H. R.
Rao(SUNY-Buffalo)
Yon Soo Lim
(HongikUniversity
),&Leo D. Kim
(TREUM)
11:10-
11:35
Mapping Interpersonal Risk
Communication networks:
Some Evidences from Twitter
Users in the 2013 North Korea
Nuclear Test
Kyujin Jung
(University of North
Texas), &Han Woo
Park (YeungNam
University)
Sungjoon Lee
(CheongjuUniversi
ty), &Yon Soo
Lim
(HongikUniversity
)
11:35 –
12:00
The effect of Facebook boredom
and anxiety on Facebook
discontinuance: A latent variable
examination
In Ho
Cho(YeungnamUniv
ersity)
Seung-Hwan Jeon
(Hannam
University),&Jang
Hyun Kim
(DGIST)
12:00 –
13:30
Lunch Reception (Sponsored)
13:30 –
13:55
Predicting Individual’s
Willingness to Self-Censor
Political Expression
in Online Networked
Environment
K. Hazel Kwon
(Arizona
StateUniversity),
Shin-Il Moon
(Myongji
University),
&Michael A.
Stefanone (SUNY-
Buffalo)
Haejung Kim
(UNT),&Sungjoon
Lee (Cheongju
University)
13:55 –
14:20
Linking Emergency
Management Networks to
Disaster Resilience
Minsun
Song(Florida State
University),
&Kyujin Jung
(University of North
Texas), &Richard C.
Feiock(Florida State
University)
Se Jung Park
(Georgia State
University)
Panel 2: Corporate Helix & Entrepreneur University

4. Chair: Professor Ralph Schroeder (Oxford Internet Institute)
14:20 –
15:05
Big Data and the Triple Helix - a
bibliometric perspective
Professor
Martin Meyer (Kent
Business School)
Keynote Speech
15:05 –
15:30
Technological Catch-Up and the
Role of Universities: South
Korea's Innovation-Based
Growth Explained through the
Corporate Helix Model
Myung Hwan Cho
(Konkuk University)
Martin Meyer
(UniversityofKent)
, Woo-Sung Jung
(POSTECH),
&Sung WookChoi
(BusanHuman
Resources
Development
Institute)
15:30 –
16:00
Break
16:00-
16:25
Triple Helix Interaction: The
Case of Spin-off Firms and the
University
Marina
vanGeenhuizen
(Delft, NL),
MozdhehTaheri(Delf
t, NL), Danny
Soetanto(Lancaster,
UK), & Qing
Ye(Delft, NL)
Ki-Seok Kwon
(Hanbat National
University),Sungso
o
Hwang(Yeungnam
University),&Yon
g-Gil Lee
(InhaUniversity)
16:25 –
16:50
University-Industry
Collaboration Policy in Korea:
Public policy implementation
and implication, 2003-2013
Mun Su
Park(University of
SUNY Korea), Tae-
Sik Park (National
Research Foundation
of Korea, NRF),
&SeungOukJeong
(POSTECH)
Pieter Stek (TU
Delft), &IlyongJi
(KOREATECH)
16:50–
17:15
The More Social Cues, The Less
Trolling? An Empirical Study of
Online Commenting Behavior
Daegon Cho(Pohang
University of
Science and
Technology),
&Alessandro
Acquisti (Carnegie
Mellon University)
Nakwon Jung
(Seoul Womens
University)

5. Panel: Social Media, Big Data, & North Korea
Chair: Daehyeon Nam (UNIST)
Keynote speech (duration: 45 Min including Q&A)
Professor Ralph Schroeder
MSc Programme Director and Senior Research Fellow,
Oxford Internet Institute, University of Oxford, UK
Bio:
Ralph Schroeder is Professor and director of the Master's degree in Social Science of the
Internet at the Oxford Internet Institute. Before coming to Oxford University, he was
Professor in the School of Technology Management and Economics at Chalmers University
in Gothenburg (Sweden).Heis the author of six books, editor and co-editor of four volumes,
and has published more than 100 papers on virtual environments, Max Weber, sociology of
science and technology, e-Research and other topics. He has been Principal Investigator or
Co-Investigator on more than a dozen projects funded by Swedish, UK, EU and US funding
bodies.He has interests in virtual environments, social aspects of e-Science, sociology of
science and technology, and has written extensively about virtual reality technology. His
current research is mainly related to e-science.
Big Data, Big Brother, and Social Science
<Abstract>
The most prominent uses of big data have been in the analysis of social media. A number of
studies have analysed social influence, gatekeeping, the spread of information, and the like.
This research advances social scientific knowledge in powerful ways, but it behoves us to ask
about the consequences. Some have expressed fears about the ability to manipulate behaviour
using this research. What this concern overlooks is that the sources of big data are limited:
the data are tied to the platforms from which they are derived, and to the uses of these
platforms. Once the powerfulness of analysing these sources is exhausted, the ability of
advancing knowledge by means of computational tools will also wane. Hence we can also put
the manipulations of behaviours into context: they are almost invariably tied to commercial
social media, which will use the insights of big data analyses for marketing and the like.
Governments, too, may use interactions via social media to shape public behaviour. Social
scientists, on the other hand, are primarily interested in advancing knowledge about
information and communication behaviours, not influencing it. This argument, which will be
supported with a number of social science examples, enables us to reflect critically on the
alleged threatening nature of big data – and its limits.

28. Understanding Wedge-Driving Rumors Online during a Political Crisis: Insights from
Twitter Analyses during South-North Korean Saber Rattling 2013
K. Hazel Kwon, Ph.D., Arizona State University
C. Chris Bang, M.A., SUNY-Buffalo
H. R. Rao, Ph.D., SUNY-Buffalo
<Abstract>
Whenever an unexpected political crisis happens, citizens are exposed to and generate
vast amounts of information, of which a nontrivial portion intends merely to attack or blame
others. Unfortunately, it often appeals convincingly to some audiences in spite of its
suspicious veracity. Such unverified hateful communication as “wedge-driving (WD)”
rumors. Studying WD rumors helps understand social relational structures within a
community, the community’s social capital, the source of collective sub-consciousness
underlying intergroup hostility, and spontaneous public opinions rather than those predefined
by opinion leaders. This study attempts to understand WD rumor characteristics by
identifying persuasion strategies, emphasized cultural values, and target individuals/groups,
in the context of 2013 North Korea nuclear in South Korea. We take advantages of Twitter
data for a few reasons: Popularity of the Twitter service; aggregation of different information
sources from a larger web space as well as messages made within the Twitter system; the
archival of ephemeral informal communication. We randomly re-sample a few thousand
unique tweets from the rank-ordered raw dataset based on retweet popularity, manually code
to identify WD rumors, conduct semantic network analysis for systematic representations of
narrative structures, and statistically test effects of textual factors on the success of WD
rumor propagation.
Respondents: Yon Soo Lim (Hongik University), Leo D. Kim (TREUM)

29. Mapping Interpersonal Risk Communication networks:
Some Evidences from Twitter Users in the 2013 North Korea Nuclear Test
Kyujin Jung (Dept. of Public Administration, University of North Texas)
Han Woo Park (Dept. of Media & Communication, YeungNam University)
<Abstract>
In the era of Web 2.0, managing risk communication on social networking sites has
increasingly become crucial and complicated issues in the field of homeland security. The
response to the 2013 nuclear test in North Korea was largely based on a coordinated effort by
Korea’s Ministry of Defense, the United Nations, and many countries from around the globe.
By analyzing risk communication networks emerged from Twitter users for the period from
January 30 to February 24, 2013, this study investigates the way in which citizens’ risk
communication is formulated through social media and how they transmit risk information in
homeland security. Analysis results show the dynamic evolution of risk communication
networks based on influential actors with critical information who played pivotal roles in
distributing this information to other actors.
Respondents: Sungjoon Lee (Cheongju University), Yon Soo Lim (Hongik University)

40. The effect of Facebook boredom and anxiety on Facebook discontinuance
: A latent variable examination.
In Ho Cho (Ph.D., Dept. of Media & Communication, Yeungnam University)
Respondents:Seung-HwanJeon (Hannam University),Jang Hyun Kim (DGIST)

53. Predicting Individual’s Willingness to Self-Censor Political Expression
in Online Networked Environment
K. Hazel Kwon, Assistant Professor, Arizona State University
Shin-Il Moon* (Corresponding Author), Assistant Professor, Myongji University
Michael A. Stefanone, Associate Professor, SUNY-Buffalo
<Abstract>
The aim of this study is to explore online social network exposure effects on predicting
individual’s willingness to self-censor political expression (WTSC) and political posting
behaviors. The Spiral of Silence theory is applied to the online social network context
wherein three major network characteristics are highlighted including reduced privacy,
integration of multiple social context/relationships, and increased probability of unanticipated
exposure to different opinions. The discussion leads us to propose three possible network
effects—fear of isolation from multiplexed social relationships, incongruence exposure, and
diversity exposure—on WTSC and posting behaviors. Results suggest that diversity exposure
is positively associated with WTSC, which in turn is associated with political posting
behavior online. Interestingly, while fear of isolation from offline contacts increases WTSC,
it has a positive association with actual posting behaviors. We speculate to what extent the
social conformity proposition of the SOS theory should persist online, and call for further
exploration of informational influence as conceptually distinct from normative influence.
Respondents: Haejung Kim (UNT),&Sungjoon Lee (Cheongju University)

63. Linking Emergency Management Networks to Disaster Resilience
Minsun Song, PhD Candidate
The Askew School of Public Administration and Policy
Florida State University
Kyujin Jung, PhD Candidate
The Department of Public Administration and Management
University of North Texas
Richard C. Feiock, the Augustus B. Turnbull Professor
& the Jerry Collins Eminent Scholar
Director, Local Governance Research Lab
FSU Sustainable Energy & Governance Center
The Askew School, Florida State University
<Abstract>
A few scholars have investigated the nature of organizational resilience, but extant research
has not examined various network strategies within hierarchical and horizontal collaboration
structures. The question of how the structural arrangements for collaboration within
emergency management networks influence disaster resilience remains unanswered. This
study begins to fill this lacuna by analyzing a bonding and bridging strategy for
interorganizational collaboration to determine how these patterns of organizational relations
might enhance the level of organizational resilience in each hierarchical and horizontal
emergency management network. Bonding strategies highlight the importance of trust and
information redundancy to emergency preparedness and response. Bridging strategies capture
the tendency for local actors to seek partners to obtain crucial information and resources
across the region. The results support the study hypothesis that bridging strategies in
hierarchical emergency management networks have a positive effect on the level of
organizational resilience. Neither type of network strategy influenced resilience in horizontal
network structures. The statistical results confirm that the coordinating role of the national
and provincial governments is critical to the building of a resilient community in terms of
interorganizational collaboration, and demonstrate the steering role of the national and
provincial governments with regard to resilience.
Respondents: Se Jung Park (Georgia State University)

74. Panel: Corporate Helix & Entrepreneur University
Chair: Professor Ralph Schroeder
Keynote speech (duration: 45 Min including Q&A)
Professor Martin Meyer
Kent Business School, University of Kent, Canterbury CT2 7PE, United Kingdom
m.s.meyer@kent.ac.uk
Bio:
Martin Meyer is Director of School, and Professor of Business & Innovation at Kent
Business School. He studied business, economics and sociology at the Universities of
Dortmund (Germany), Uppsala (Sweden) and holds a D.Phil. in Science and Technology
Studies which he obtained from SPRU at the University of Sussex. Martin also worked in the
private sector, for RAND Europe and Technopolis Group. Professor Meyer is well known for
his work on science, technology and innovation as well as the Triple Helix on university-
industry-government relations. He holds visiting appointments at the Birkbeck Centre for
Innovation Management Research, the Centre for Research & Development Monitoring at
KatholiekeUniversiteit Leuven, and SC-Research at the University of Vaasa.He joined Kent
Business School recently from the University of Sussex where he was the Deputy Head of the
School of Business, Management and Economics as well as the founding Head of the
Department of Business and Management. Prior to this, Martin held positions at
KatholiekeUniversiteit Leuven (Belgium), Helsinki University of Technology - now Aalto
University (Finland), the Finnish Institute for Enterprise Management, and Linköping
University (Sweden).
Big Data and the Triple Helix - a bibliometric perspective
<Abstract>
Big data has become the buzz word in recent years. This presentation will present a
bibliometric approach to the topic. We analyze the emergent literature in the field. Our
analysis will offer a general overview of developments and then zoom infocusing on areas of
particular interest. Big data is a topic that is of interest to a multitude of players, be it
government or industry, academics or the public at large. In our analysis we will explore
whether publication activity in certain domains are focused on particular themes. The
presentation concludes with an outlook as to what strongly emergent topics are and explore
the extent to which big data related themes have become visible in scholarly debates.

75. Technological Catch-Up and the Role of Universities: South Korea's Innovation-Based
Growth Explained through the Corporate Helix Model
Myung Hwan Cho, Ph.D, MPA
Department of Biological Sciences
College of Bioscience and Biotechnology
Konkuk University
Seoul 143-701, Republic of Korea
<Abstract>
Linkages between industry and university have become crucial for knowledge discovery and
driving industrialization within fast-paced global competition and technological evolution.
Studies have often ignored the evolving of universities from an ivory tower to an
entrepreneurial university in the triple helix context of a nation’s technological catch-up to
innovation-based growth, especially in developing countries. This paper illustrates the
transitioning of Pohang University of Science and Technology (POSTECH) and
Sungkyunkwan University (SKKU) to become entrepreneurial universities through the
Corporate Helix Model, where this transformation is made possible by the industry before the
university becomes independent in the triple network interactions between university-
industry-government. POSTECH and SKKU demonstrated divergent routes but convergent
outcomes in technological catch-up during the double helix formation stage. POSTECH has
been one of the top science-technology universities in Asia through the relationship triad it
shares with industry and government after being established by POSCO. SKKU has become
one of the top schools in South Korea while interacting closely with industry and government
to cultivate the efficacy of South Korea’s national innovation system as a result of its
acquisition and intensive investment from Samsung for almost over two decades. The
Corporate Helix model takes into account the university which lacks the resources and
capability to become entrepreneurial and to participate in a nation’s technological catch-up to
innovation-based growth. The cases of POSTECH and SKKU illustrate that a university can
be established or acquired by the industry and through this partnership undergo
transformation to become entrepreneurial.
Keywords: Triple-Helix, Corporate-Helix, University, Industry, Government, POSCO,
Samsung, POSTECH, SKKU
Respondents: Martin Meyer (University of Kent), Woo-Sung Jung (POSTECH),
Sung Wook Choi (Busan Human Resources Development Institute)

90. Triple Helix Interaction:
Importance of Spin-off Firms’ Networks and the University as Partner
Marina van Geenhuizen, Professor of Innovation and Innovation Policy,
TU Delft, The Netherlands
MozdhehTaheri PhD, researcher, TU Delft, The Netherlands
Danny Soetanto PhD, researcher at University of Lancashire, Lancaster, UK
Qing Ye, TU Delft, The Netherlands
<Abstract>
In the European Union, academic spin-off firms are seen as an important channel for bringing
academic knowledge to market and for improving the entrepreneurial ecosystem in the region.
Their contribution to regional employment creation, however, seems to lag behind
expectations, because most spin-offs do not grow or do not grow substantially. From research
on networks, it is well known that small firms attract resources and develop capabilities in
networking with partners that provide some of the resources enabling growth.Against this
background, we first explore how important networks are in the growth of spin-off firms, and
secondly we explore the importance of the relationships with the major Triple Helix partner,
namely the university. The study draws on a sample of about 100 spin-off firms in Norway
and in the Netherlands.
The paper is structured as follows. First, the specific character of the national innovation
system in the Netherlands and Norway is introduced using various indicators. This is
followed by some theory on networkingthat helps us to understand the role of the actual
networks in building entrepreneurial capabilities and attract resources by spin-off firms, aside
from the starting team. In the empirical part, we estimate the importance of networks in spin-
offs’ growth and specifically the importance of the university in disclosing opportunities for
R&D in spin-off firms. The paper closes with some conclusions and avenues for future
research.
Key words: spin-off firms, networks, entrepreneurial teams, university relationships, growth,
the Netherland, Norway.
Respondents: Ki-Seok Kwon (Hanbat National University), Sungsoo Hwang (Yeungnam
University), Yong-Gil Lee (Inha University)

102. University-Industry Collaboration Policy in Korea:
Public policy implementation and implication, 2003-2013
Mun Su Park (Dept. of Technology & Society, University of SUNY Korea, The State
University of New York)
Tae-Sik Park (National Research Foundation of Korea, NRF)
SeungOukJeong, Senior Staff Researcher at POSTECH(POSCO Liaison Center)
<Abstract>
This research has a purpose of reviewing the success of UIC and proposing new direction of
future UIC policy. Especially, it focuses on suggesting future progress result and evaluates
government’s UIC policy progress result. Society organizes open innovation system, realizes
the importance of UIC, and puts efforts into economic development. To contribute to
economic development and social innovation through scientific technology, each department
is in the process of promoting varied UIC policy. Universities contribute to accord with
demand in industrial world trend, and they perform various UIC activities including research
and education. Also, UIC is a major element in structure of technology, innovation system,
education region, and etc. Current trend tends to more focus on UIC linkage. Even though the
importance of UIC increases, it’s still fact that UIC’s settlement and proliferation is weak and
hard. Promotion of UIC localized phenomenon in Korea. To promote UIC, advanced
countries try all sorts of inducement policy. In 1980, UICpromotion systems appeared in US
after ‘Bayh-Dole ACT.’ Various legal systems for cooperation study settled down, and it led
promotion in UIC. These transition influenced on new eco-system in the American
Universities supervise their own venture business, and it forms UIC System centrally in
private and state Universities. Since Korea established Industrial Education Promotion Act in
1963, Korea constructed UIC‘s institutional framework under reformation of UIC law.Since
last 10 years, this research has focused on evaluating government’s UICpolicy and proposing
future direction of improvement.
Respondents: Pieter Stek (TU Delft), IlyongJi (KOREATECH)

111. The More Social Cues, The Less Trolling? An Empirical Study of Online Commenting
Behavior
Daegon Cho (Pohang University of Science and Technology)
Alessandro Acquisti (Carnegie Mellon University)
<Abstract>
We investigate how online commenting behavior is affected by different degrees of
commenters' anonymity and identifiability. We focus on commenters' likelihood of using
offensive language as function of their endogenous choice to post comments on news sites
using accounts not associated with social networking sites, pseudonymous accounts
associated with social networking sites, or real name accounts associated with social
networking sites. We construct a model that accounts for commenters' choice of an account
type and their subsequent likelihood of including offensive language in comments. Using
bivariate probit estimation to account for endogeneity, we apply the model to a unique set of
data consisting of over 75,000 comments attached to news stories collected from a variety of
South Korean news sites. We find that usage of accounts from social networking sites is
associated with lower occurrence of offensive language in commenting, relative to usage of
accounts not linked to social networking sites. Furthermore, we find that the usage of real
name accounts is associated with lower occurrence of offensive language relative to usage of
pseudonym accounts.
Respondents: Nakwon Jung (Seoul Womens University)