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安心飲食研究歷程
1.
安⼼心飲⻝⾷食 施俊豪
2.
What do well?
3.
1.13 Offering Activity Culture
Map
4.
回歸事物的本質找線索
5.
6.
歸納出三⾏行為 料理、選購、加⼯工
7.
1.2 Popular Media Scan
8.
雲林農博⾏行
9.
更了解真實世界
10.
11.
聚焦 選購
12.
1.12 Initial Opportunity Map
13.
找出機會點
14.
15.
16.
What do wrong?
17.
2.11 SWOT Analysis
18.
沒有對⼿手
19.
20.
4.6 Descriptive Value Web 6.3 Prescriptive
Value Web
21.
檢驗單位與 相關專業人員 食品供應商
消費者 Μονεψ Χερτιφιχατιον Οφφερινγ Βρανδινγ 食安服務 提供者 Χηεχκ εφφιχιενχψ Ιντερεστινγ/ Αππροαχηαβλε Χηεχκ Μετηοδσ Χρεδιβιλιτψ Θυεστιον Κνοωλεδγε Προδυχτ Νεω Χηεχκ Μετηοδσ Θυεστιον Νεω Χηεχκ Μετηοδσ
22.
畫了兩次 還是傻傻分不清
23.
3.1 Research Participant Map
24.
隧道效應
25.
食品加工 天然食材 成本高 成本低 家庭主 婦 廚師 觀光農場業 者 大型食品業 者 外食 族 國際食品檢驗單 位 國家食品檢驗單 位 國際食材檢驗單 位 國家食材檢驗單 位 化學系教 授 食品研究人 員 便利商 店 餐廳 農夫 路邊 攤 五穀雜糧 店 食品加工 廠 水耕食物業 者 有機食品業 者 理化老 師 自然科學老 師
26.
1.9 Trends Matrix
27.
沒有背景資料
28.
3.1 Research Participant Map
29.
1.11 From… To Exploration
30.
沒有⽅方向
31.
32.
33.
34.
So what, what
if
35.
Doing, not Talking
36.
Zoom Out /
In
37.
Define TA
38.
Now What?
39.
More Data
40.
Fake Food Info
41.
⻝⾷食品法規逐條審查
42.
建⽴立訪談⼤大綱
43.
Build Solution
44.
Let Easy Use
45.
THANK YOU
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