8. Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endings - Funniest videos won $100 gift cards Watch an ad: http://www.youtube.com/watch?v=SPNPYkl20mc
9. Threadless Thousands of users create, vote on and buy the t-shirts they like best! www.threadless.com
10. Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /
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13. What does the Blogosphere say about you? Technorati search: www.technorati.com Google Trends search: http://www.google.com/trends