2. About Happy Marketer?
• Headquartered in Singapore
• Provides Strategic Consulting and
Training Services
• Focused on bringing market leading
thought leadership in Social Media
Marketing to APAC
• Trained over 1500 professionals in
less than 2 years
• Yahoo & Google Certified Partners
Hello@HappyMarketer.com
Hello@happymarketer.com
18. Group Exercise!
1. Your group will research, compare and decide to
purchase a product / services:
1. Compact Digital Camera
2. Hotel in Singapore
3. Dentist in Los Angeles (challenge)
2. Document your research process
1. Which sites did you visit? What videos did you watch? Articles did
you read?
2. What influenced your buying decision?
3. Why did you choose that particular product/service
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19. Trust is harder to earn
• How things used to be...
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20. How people are actually influenced
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21. What are the top
reasons people
choose ISEC?
1. Doctor’s Expertise
2. Word of Mouth
3. Facilities
4. Accreditation
Hello@HappyMarketer.com
26. Socialize Your Website
• Add social media buttons to your home page
• Add a Facebook Like box to your website
• Portal for your social media channels
Hello@HappyMarketer.com
Hello@happymarketer.com
27. Strengths & Weaknesses
Strengths
• Effective for branding, sparking excitement with product
announcements,
• Information gathering from the official source
Weaknesses
• May appear ‘one-sided’, glossed over, fake
• Info may not be as ‘cutting edge’ as 3rd party sites
Hello@HappyMarketer.com
31. Strengths & Weaknesses
Strengths
• It’s where the fishes are
• Repeat visitors, convenient channel to communicate
• Great for branding, short term engagement
Weaknesses
• Hard to find direction/purpose, takes time
• Not strong for conversions without significant incentives
Hello@HappyMarketer.com
Hello@happymarketer.com
34. Customer Service
Hello@HappyMarketer.com
Hello@happymarketer.com
35. Strengths & Weaknesses
Strengths
•‘Faster than TV’, cutting edge
•Easy to use, get ideas and answers
•Used by mobile & tablet users
•Share info quickly, directly interact, listen
Weaknesses
•140 characters, time consuming, narcissistic, boring, service
often overwhelmed, low engagement levels
Hello@HappyMarketer.com
Hello@happymarketer.com
38. Strengths & Weaknesses
Strengths
•High degree of engagement, realism, more likely to be shared
and go ‘viral’
•Powerful to shape user sentiment
•Consistent content rewards consistent viewers
Weaknesses
•Costly (but high quality content almost always works)
Hello@HappyMarketer.com
Hello@happymarketer.com
45. Socialize Your Website
• Add social media buttons to your home page
• Add a Facebook Like box to your website
• Portal for your social media channels
Hello@HappyMarketer.com
49. Show off your satisfied customers
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50. Brainstorming Time
• How can you spread the word about your social
community? List out the mediums you will use
• What’s the selling point? (“Why should I join?”)
• How big do you want it to grow? (How many fans?)
Hello@HappyMarketer.com
59. Responding to comments: LOFT
• Fans complained that pants only look good on model, but
not on real people. Demanded post pictures of real people.
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60. LOFT responded the next day
• Use possible threats as opportunities
• Stay calm and listen to comments: they may be valid
• Respond and act quick: stay in the conversation.
Hello@HappyMarketer.com
64. A TRIBUTE TO EARTH DAY
(April 22, 2010)
The theme for April is
Environmental Awareness.
Cheers is launching an
application that serves as an
awareness on how to maintain
the balance of a pond’s eco-
system which will make
healthy water for fish and
other living community in a
pond.
An ECO FRIENDLY FUN
ACTIVITY for users keep the
balance in the eco-system to
stop water pollution and act
fast. Thus, we named the
application as the Cheers Act
Fast Challenge.
65. Go Wild Over
Football
w/ Cheers
June 1 to July 9, 2010
Extended till July 12th
67. World Cup Finals
(July 11/12 SGT)
SPAIN scored the 1st and only goal of the World Cup 2010 at 4:57 am.
14 people was up, some cheered some wept using our wall…
69. June 2010 interaction went to > 100 interactions.
March’s highest interaction was 65.
Avg. interaction would be 35 per month.
Month Interaction Comments Like
June 496 249 241
May 373 162 205
April 365 190 170
March 500 296 193
March 2010
72. Activity Time!
• How will your company constant engage fans?
• What resources will you use? Self generated content?
Other resources?
• How often will you release content?
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82. Activity
• What action or decision do you want your customers to
do
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83. Attract
1. Size of Community
2. Quality Conversations
3. Revenue Generated
Goal: Utilize metrics to make
better business decisions
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88. Size of Active Community
• The number of Facebook fans, Twitter
followers
• Blog posts, comments
• The number of pictures, videos, article views
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89. Quality of Conversations
• Did you learn anything from your customers?
Did they learn anything about you?
• Reviews?
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90. Revenue Generated
• Sales from events, contests, and products
promoted through social media
• Reduction in marketing expenses
• Set the right expectation about revenue
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92. Why it’s so important
• Monitor, repair, and manage the status of the business
• Stay in tune / connect with the customer, real time
• Develop marketing ideas
• Learn from the feedback it brings backs to you, whether
positive or negative
• Reformat your promotional materials to minimize the
effects of a possible reputation threat
Hello@HappyMarketer.com
102. Common challenges of growing
a social network
• Not enough fans
• Not enough engagement
• No variety in content
• Not enough sales
• No direction?
• What are the solutions?
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103. The 4 Steps to
Social Media
Success
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104. The 4 Steps to
Social Media
Success
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Notas del editor
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Use that as basis to pick tools to emphasize that\n
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Go over each area and tell them what it is, and what applications it’s used for. Give them some ideas on how people have used it. \n
The hub of your business, tone? Transparency, simplicity, ease to check out your other social profiles\n
Coupons remain a leading driver of brand interactions in social networks,"\nDell Computers exemplifies a company that is selling products using social media. Its Twitter page, @DellOutlet, offers discounts exclusively to followers. Dell might tweet 15 percent off any Dell Outlet laptop or desktop with a special coupon code entered at checkout so they'll know which tweet you are seeing. @DellOutlet also points you to a specific web page. There is some interaction in terms of chats with tweeters. @DellOutlet has garnered more than 1.6 million followers and generated more than $2 million in incremental revenues for Dell. Traditionally, Dell would have spent a lot of money running print ads. Today, they can write a 140-character promotion to reach customers.\n
