Social Media Training for IDRC
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A beginner's introduction to Social Media platforms, a few walk throughs, and examples of online reputation software sites.
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Social Media Training for IDRC
- 1. Social Media Bootcamp David Liem Senior Consultant, Happy Marketer david@happymarketer.com Twitter - @daveliem
- 2. Our Clients
- 9. The Social Media Landscape
- 10. Nearing 500 Million Users 56% of all visits on social sites* #1 visited site in Singapore* Pros: Connect with people, share interests, pictures, videos Cons: Privacy - your life is an open book, everyone wants to be your friend *http://www.hitwise.com/
- 14. 2nd most popular social site – 17% 2 Billion videos watched every day 250 Million Views – Justin Bieber 20 hours of videos uploaded ea/ min Pros: Viral, educational, funny videos global audience Cons: Copywrite issues, privacy, questionable content
- 17. 4th popular social site - 1.17% Microblogging, share info quickly Pros: easy to use, get ideas and answers quickly, networking Cons: 140 characters, time consuming, narcissistic, boring
- 23. 3rd most popular – 11% Most Popular in 2006, overtaken by Facebook in 2008 66 million users Pros: Customize appearance, share music, pictures, videos Cons: Decreasing popularity, low security, slow loading speed
- 27. 15th most popular social site – 0.20 % Social networks for professionals Pros: Promote your professional life, increase network, share expertise, research tool Cons: Smaller network than Facebook, slow linking process, limited interactivity
- 30. Even More Tools!
- 32. Facebook Basics Connect Communities Content Commerce
- 33. Signing in…
- 34. Connect Finding Friends Maintaining Friend Lists Have a conversation: Comment, Encourage, Ask & Answer Questions Status Updates, Tagging People
- 35. Finding Friends Searching for them Similar profiles, companies, groups Through Email Facebook suggestions Instant messenger contacts
- 36. Maintaining Friend Lists Creating friend lists How to use your friends list Deleting friends list
- 37. Have a conversation Comment, Encourage, Ask & Answer Questions
- 38. Status Updates Tag People, Companies, Events, Page
- 39. Communities Facebook Groups Hosting Events- Creating- Inviting- Managing Applications
- 40. Facebook Groups More for personal use, smaller scale Limited to 5,000 members More permission control, ex. Approvals Communicate through emails Cannot host apps
- 41. Hosting Events Creating Inviting Sharing– Post to profile, calendar
- 42. Applications
- 43. Content Sharing content from within Facebook Sharing content from outside Facebook Sharing Events Sharing Options
- 44. Sharing content from within Facebook Videos, Articles, Events
- 45. Sharing from outside Facebook
- 46. Sharing Options
- 47. Commerce Fan Pages- How to make an effective Fan Page Facebook Market Place
- 48. Network with other platforms
- 49. Provide valuable and regular content articles, guides, videos, pictures
- 50. Have contests that require participation
- 52. Privacy
- 55. Find people
- 56. Tweet
- 57. Reply, Retweet
- 58. Search
- 59. Wiki Hands on
- 61. Creating a Wiki http://idrc.wetpaint.com/ Username: IDRC Password: IDRC2010
- 63. Sign up
- 64. Profile
- 65. Add Connections
- 66. Groups
- 70. Using Social Media to Market Events
- 71. Publish a White Paper
- 72. Create an online community
- 73. Twitter
- 82. Please leave some Positive Feedback?
- 83. Thank You David Liem Senior Consultant, Happy Marketer david@happymarketer.com Twitter - @daveliem
Notas del editor
- Hitwisesingapore
- Benefits of it? Personally: connect with more people more often, learn about topics you would never typically encounter,
- Professional: cost effective but complex marketing tool, gain or give expertise outside immediate social circle.
- Go over each area and tell them what it is, and what applications it’s used for. Give them some ideas on how people have used it.
- pros: reconnect with people, share your interests, pictures cons: everyone wants to be your friend, too many invitations, your life is an open book, time waster, cant customize appearance
- pros: educational, funny, unusual videos, for all taste, awareness marketing cons: world can see your personal videos, some questionable content, but it is moderated quickly
- Pros: easy to use, get answers and ideas quickly, networking, interactive cons: 140 char, tweeting too much information, self centered nature
- pros, share documents, presentations, expertise with the world, google friendly cons: people may copy your ideas
- pros: save interesting articles,share, read off beat articles, very educational, easy to use, share with world con: non standard way of tagging, spelling misakes
- pro: customize appearance, share music, pics, videos, cons: decreasing popularity, sometimes slow to load, low security
- pro: customize appearance, share music, pics, videos, cons: decreasing popularity, sometimes slow to load, low security
- easy to use, free, promotes ownership, creativity, responsibility, greater attention to detail, cons:vandalism, sometimes hard to authenticate, easy to change details from original, plagarism
- pros: promote yourself professional life, increase your network, share expertise, utilize network, research tool, private, con: small network, slow linking process, less interactivity
- pro: fun, see reviews, compete with friends for points, mayor benefits cons: promotes narcissism, gets old fast,
- There’s so many choice, but start with the basics.
- Set up account, add followers, follow, tweet, retweet, direct message, lists, search terms
- The passion of the members of the Tattoo Artistry Facebook group for “their event” meant promoting to their friends. The online community included people eager to attend the live event. Instead of relying on buying expensive advertising, Andrew built a community of passionate fans who built anticipation and buzz for the event.With more than 15,000 people attending, the event brought three times the expected number of attendees!Note:This will work if your target market were users of Facebook such as Generation I (Those who have always had the Internet as part of their daily lives ) 20-somethings. If you were marketing say an investment show geared towards boomers, a Facebook promo might not be nearly so effective.
- Monitored and followed all Twitterers discussing “golf,” “PGA,” “Senior PGA,” and various player names. (search.twitter.com) — Most Successful, tweet pictures, added 900 followers in 3 months