Rachit Dayal from Happy Marketer presents at SoLoMo Thursday on 23rd August 2012 organized by TechSailor. He talks about how Google has been adapting to the Social-Local-Mobile (SoLoMo) revolution, and how marketers can change their strategies in SEO (search engine optimization), Google AdWords and Google Analytics to improve their SoLoMo marketing.

1. SoLoMo + Google
New SEO, AdWords & Analytics
Strategies
Rachit Dayal,
Managing Partner – Happy Marketer
Rachit Dayal | Happy Marketer | SoLoMo + Google

2. Agenda
Rachit Dayal Search Optimization Google Analytics
Google’s DNA Shift Google AdWords Next Steps
Rachit Dayal | Happy Marketer | SoLoMo + Google

3. Rachit Dayal
• Managing Partner, Happy Marketer
– Lead Consultant on all for Happy Marketer
– 12+ years of Web experience,
• SEO – Over 50 websites optimized
• SEM – $500,000 spend managed
• Conversion – $5 million of online sales
• Websites – 11+ years of experience
– Singapore’s first Google Certified
• AdWords Professional (Jan 2006)
• Analytics Professional (Mar 2009)
Rachit Dayal | Happy Marketer | SoLoMo + Google

4. Rachit Dayal
Rachit Dayal | Happy Marketer | SoLoMo + Google

5. Google’s Worries about SoLoMo
The Factors DNA & Values
Rachit Dayal | Happy Marketer | SoLoMo + Google

6. The New Search Engine Result Page
Rachit Dayal | Happy Marketer | SoLoMo + Google

7. Search Engine Optimization + SoLoMo
Google+ & Authorship Maps & Location Results
Getting Featured in Mobile
Rachit Dayal | Happy Marketer | SoLoMo + Google

8. Google+ Author Connections
Rachit Dayal | Happy Marketer | SoLoMo + Google

9. Getting Featured in Mobile Search
• 38 percent of residents own a smartphone.
• 82 percent of smartphone users use a
search engine at least one time per week.
• 88 percent of smartphone users notice ads
on a smartphone –
– 41 percent on search engines;
– 46 percent in an app;
– 25 percent on a retailer website;
– 20 percent on a video website;
– 27 percent while watching a video;
– and 47 percent while on a website.
• 75 percent of smartphone users watch
video; 26 percent watch at least one time
per day.
• 79 percent of smartphone users visit social
network; 54 percent visit at least one time
per day.
Rachit Dayal | Happy Marketer | SoLoMo + Google

10. Maps & Location Results
Rachit Dayal | Happy Marketer | SoLoMo + Google

11. Google AdWords + SoLoMo
Sitelinks for Social Assets Mobile Web & App Ads
Location Extensions
Rachit Dayal | Happy Marketer | SoLoMo + Google

12. Sitelinks for Social Assets
Rachit Dayal | Happy Marketer | SoLoMo + Google

13. Location Extensions
Rachit Dayal | Happy Marketer | SoLoMo + Google

14. Mobile Web & App Advertising
Rachit Dayal | Happy Marketer | SoLoMo + Google

15. Google Analytics + SoLoMo
Maps & Location Results Google+ & Authorship
Social Signs instead of
The push to “+1” Links
Rachit Dayal | Happy Marketer | SoLoMo + Google

16. Social Engagement: Track Social Activities
Rachit Dayal | Happy Marketer | SoLoMo + Google

17. Geo Reports: Measure Local Impact
Rachit Dayal | Happy Marketer | SoLoMo + Google

18. Mobile Analytics for Sites & Apps
Rachit Dayal | Happy Marketer | SoLoMo + Google

19. Multi-Channel Funnels for this Complex
World
Rachit Dayal | Happy Marketer | SoLoMo + Google

20. Next Steps
SEO: To Do List Analytics: To Do List
AdWords: To Do List More Training
Rachit Dayal | Happy Marketer | SoLoMo + Google

21. Next Steps: SEO
Social Mobile Local
• Google+ Profile • Submit a Mobile • Create Google+
(Personal & Sitemap & test and Google Places
Business) • Develop mobile • Get reviews on your
• Use the “Author” tag friendly sites Maps Listings
• Get +1 and Tweets
Rachit Dayal | Happy Marketer | SoLoMo + Google

22. Next Steps: AdWords
Social Mobile Local
• Include sitelinks to • Create mobile • Create Location
your FB, Youtube & search & site Extensions for your
Twitter accounts specific campaigns campaigns
• Advertise on / ads • Analyze local
YouTube with pre- • Advertise on mobile campaigns for traffic
roll, banner and in- apps and measure & conversion signs
video ads ROI on downloads
Rachit Dayal | Happy Marketer | SoLoMo + Google

23. Next Steps: Analytics
Social Mobile Local
• Set up Facebook • Separate profiles for• Analyze local traffic
and Twitter sharing mobile websites with geo report
• Tag all URLs • Set up event • Track Google
coming from social tracking for mobile Places, FourSquare
campaigns apps etc stats
Rachit Dayal | Happy Marketer | SoLoMo + Google

24. Next Steps: Training
AdWords (Nov) SEO (Sep) Web Video (Sep)
Analytics (Aug/Nov) Facebook (Sep) Mobile (Sep)
Rachit Dayal | Happy Marketer | SoLoMo + Google