Brook helps organisations become more open and deliver more authentic experiences through his company People Made. His approach brings together a deep understanding of social, brand and culture – and how these all work as one to create meaningful interactions with customers and employees.

1. SO YOU’VE DEFINED
YOUR BIG IDEA
YOUR VALUES
YOUR PURPOSE
HOW DO YOU SHARE THEM
THROUGH YOUR BRAND?

2. People-Made at the Happy Startup Sumercamp 2
YOUR BRAND IS NOT YOUR LOGO
IT’S YOUR PROMISE
YOUR CORE VALUES AND BENEFITS
PSYCHOLOGY & SCIENCE BROUGHT TOGETHER
WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE
LEFT THE ROOM

3. People-Made at the Happy Startup Sumercamp 3
YOUR BRAND IS NOT YOUR LOGO
IT’S YOUR PROMISE
YOUR CORE VALUES AND BENEFITS
PSYCHOLOGY & SCIENCE BROUGHT TOGETHER
WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE
LEFT THE ROOM

4. People-Made at the Happy Startup Sumercamp 4
BRAND IS
WHAT THE
BRAND DOES.

5. People-Made at the Happy Startup Sumercamp 5
THE WALLS HAVE
COME DOWN

6. People-Made at the Happy Startup Sumercamp 6
TRANSLATING WHAT YOU BELIEVE
INTO WHAT YOU DO

7. 1. EXPRESS YOUR
VALUES THROUGH
YOUR PRODUCTS
AND SERVICES

8. People-Made at the Happy Startup Sumercamp 8
AIRBNB DISASTER RESPONSE
Making it easy for hosts to offer space for free and
connect with those in need
AIRBNB
A COMMUNITY THAT ENRICHES THE
WORLD THROUGH SHARING SPACE

9. People-Made at the Happy Startup Sumercamp 9
“IF IT DOESN’T DO
WHAT IT’S MEANT TO DO
WE DON’T SELL IT”
BERTS
WE ONLY SELL THINGS WE LOVE

10. People-Made at the Happy Startup Sumercamp 10
PATAGONIA
DON’T BUY IT
THE COMMON THREADS INITIATIVE
A challenging response to Black Friday

12. 2. BUILDING AN INTERNAL CULTURE
THAT’S TRUE TO YOUR VALUES

13. People-Made at the Happy Startup Sumercamp 13
INVITING EMPLOYEES TO SHARE A MOMENT
Bringing together, uniting outside and inside
COKE
SHARING A MOMENT

14. People-Made at the Happy Startup Sumercamp 14
LETTING THE RIGHT ONE IN
$3,000 to leave?
ZAPPOS
HIRE FOR FIT

15. 3. OPEN UP
TO YOUR
CUSTOMERS

16. People-Made at the Happy Startup Sumercamp 16
LETTING EVERYONE IN
Getting closer to the action
BRIDGEWATER
BRINGS INTO FOCUS THE
PEOPLE BEHIND THE PRODUCTS

17. People-Made at the Happy Startup Sumercamp 17
CROWD-SOUCED DESIGN: THE LOVEBIRD
62 Designers 12,000 votes
MADE.COM
CUTTING OUT
THE MIDDLEMAN

18. AUTHENTIC BRANDS
THAT DO WHAT THEY SAY

19. People-Made at the Happy Startup Sumercamp 19
THANKS
Brook Calverley
Founder & Managing Partner, People-Made
+44 (0)7968 475666
brook.calverley@people-made.com
27 Paul St. London EC2A 4JU
www.people-made.com
@wearepeoplemade