1. the happy startup school
Defining your vision & purpose

2. let’s start with
something cheery

3. Top 5 regrets of the dying
1. I wish I’d had the courage to live a life
true to myself, not the life others
expected of me
2. I wish I hadn’t worked so hard
3. I wish I’d had the courage to express my
feelings
4. wish I had stayed in touch with my
I
friends
5. I wish that I had let myself be happier

4. top 5 regrets of nobody
1. I wish I'd spent more time in the office
2. I wish l'd spent more time with people I
don't like
3. I wish I’d played it safer
4. wish I'd maximised shareholder value
I
5. I wish I'd worked in a bank

5. we now know
£ ≠

6. what motivates us at work:
• Autonomy
the desire to direct our own lives
• Mastery
the urge to get better and better at something that matters
• Purpose
the yearning to do what we do in the service of something larger
than ourselves.

7. it starts with you

9. lost? start with these 3 simple steps:
• What are your talents?
• What are you passionate about?
• What would you like to change in
the world? (what makes you angry?)

10. e.g. my life's purpose is to use my talent
for digital marketing and my passion
for films to help unknown, talented
filmmakers get noticed

11. “Stop trading meaning for money
and step out of your shadow, the carefully
constructed almost-self you've been instructed,
encouraged, cajoled to settle for.” Umair Haque

13. THE DIFFERENCE IS
STRESS

14. “your passion is ignited by your purpose,
& your vision enables you to apply that
spark to change the world.”

15. our purpose:
to help budding entrepreneurs
turn their passion into profits

16. your purpose:
why you’re doing what you’re doing
(beyond the profit that is)

17. our vision:
a world with better businesses,
happier teams & delighted customers

18. your vision:
the change you want
to see in the world

19. profits « » passion

20. £

21. “brands with a clear purpose have a
real strength to them.they have a
reason for being.”
david hieatt, do lectures / howies

23. people love companies with a purpose

24. who’s gonna love your company this much?

25. having a clear purpose helps…
• ..explain why your company exists
• ..people to rally around your cause
• ..build a strong brand
• ..adapt your product/service
• ..speed up decision making

27. “to organize the world‘s
information and make it
universally accessible and useful.”

28. “to be the pulse of the planet”

29. “to be earth’s most
customer- centric company”

31. group interview 20 mins

32. • a new initiative help entrepreneurs
turn their passion into profits
• business has a bad name / most
startups fail / people hate their jobs
• a world with happier business,
employees & customers
• happy, loved, inspired, passionate

33. cheery postcard

34. thanks
@happystartups
www.thehappystartupschool.com