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Business Design

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Business Design

  1. 1. BUSINESS DESIGN201.736.7133 /// hardik@hardikjamin.com Unieuro’s Unico Consumer Electronics Retail Service & Branding TM’s MediaCucine Domestic Kitchens Product + Service Design Barilla Chalta Pasta Food Retail Service New Market Strategy Farmful Horticulture Info Retail Business System Modeling INDEX HARDIK J. AMIN www.hardikjamin.com Text 2 Shape 3D Printing Neighborhood Manufacturing Live Grid Solar Energy Service Innovation OOGA Urban Farming Sustainable Change
  2. 2. INDEX www.hardikjamin.com TRENDS/CULTURE CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMA TEAM - ANNA I FRANCESCO I Hardik I NOOR How might we better integrate Italian food brand Barilla into the complex Indian Food market? INDEX www.hardikjamin.com TRENDS/CULTURE As the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMA TEAM - ANNA I FRANCESCO I Hardik I NOOR How might we better integrate Italian food brand Barilla into the complex Indian Food market?
  3. 3. INDEX www.hardikjamin.com CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. TEAM - ANNA I FRANCESCO I Hardik I NOOR ROAD MAP TOUCH POINT SERVICE SYSTEM TOUCH POINT PRICING SYSTEM How might we better integrate Italian food brand Barilla into the complex Indian Food market?
  4. 4. INDEX www.hardikjamin.com CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. TEAM - ANNA I FRANCESCO I Hardik I NOOR TOUCH POINT STRATEGY CITY MAP service providing touch points TYPE 1 ------------------------- ‘CENTRAL’ Mobiles ------------------------- TOUCH POINT - A TYPE 2 ------------------------- ‘FLEXIBLE’ Mobiles ------------------------- TOUCH POINT - B servicetouchpointexperience TOUCHPOINT-A BARILLA dry pasta Chalta Pasta: mobile italian food service LOCATION AHMEDABAD, INDIA. TOUCH POINT__A BLUE [ref. City Map] TOUCH POINT__B RED [ref. City Map] TOUCH POINT__C SUPERMARKET SHELF TYPE 2 ------------------------- ‘TAKE AWAY’ ------------------------- custom package A__no: 25, B__no: 75 ------------------------- Touch points - A&B TYPE 1 ------------------------- ‘EAT THERE’ ------------------------- custom packs, no:100 ------------------------- Touch points - A TYPE 1 & 2 ------------------------- ‘@HOME’ ------------------------- custom package no: shelf size ------------------------- Touch points - C How might we better integrate Italian food brand Barilla into the complex Indian Food market? INDEX www.hardikjamin.com As the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. TEAM - ANNA I FRANCESCO I Hardik I NOOR TOUCH POINT STRATEGY CITY MAP service providing touch points TYPE 1 ------------------------- ‘CENTRAL’ Mobiles ------------------------- TOUCH POINT - A TYPE 2 ------------------------- ‘FLEXIBLE’ Mobiles ------------------------- TOUCH POINT - B servicetouchpointexperience TOUCHPOINT-A BARILLA dry pasta Chalta Pasta: mobile italian food service LOCATION AHMEDABAD, INDIA. TOUCH POINT__A BLUE [ref. City Map] TOUCH POINT__B RED [ref. City Map] TOUCH POINT__C SUPERMARKET SHELF TYPE 2 ------------------------- ‘TAKE AWAY’ ------------------------- custom package A__no: 25, B__no: 75 ------------------------- Touch points - A&B TYPE 1 ------------------------- ‘EAT THERE’ ------------------------- custom packs, no:100 ------------------------- Touch points - A TYPE 1 & 2 ------------------------- ‘@HOME’ ------------------------- custom package no: shelf size ------------------------- Touch points - C How might we better integrate Italian food brand Barilla into the complex Indian Food market?
  5. 5. MACRO BUSINESS SYSTEM ANALYSIS SERVICE SYSTEM INTERVENTION SERVICE-PRODUCT PRICING SYSTEM CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. TOUCH POINT SYSTEM How might we insert western products through service innovation into the Indian Food market? INDEX www.hardikjamin.comTEAM - ANNA I FRANCESCO I Hardik I NOOR
  6. 6. INDEX www.hardikjamin.com MEDIA CUCINEA product + service system project, aimed at domestic users providing ‘personal assistantance‘ organising hectic lifestyles by integrating touch projection with unused kitchen surfaces. TEAM - CARLA I Hardik I NAM I TAYLOR calculated potential area qualitatively and quantitatively OPPORTUNITY MAP SYNTHESIS ACTIIVTY MAP ACTIVITIES PROBLEMS Monitoring kids while cooking Group Cooking / Gatherings- Organization Lack of power sources for all tools being used at once Products used not intended for the space- laptop, phones, TV etc. Various activities make a cluttered environments - cables, books, toys in the way Assistance in cooking Entertaining Kids while cooking SAFETY Eating Area / Entertainment Area / Relaxation Space Preaparation & Cooking/ Eating Area/ Relaxation Space Social Hub With Friends/ Working area- laptop, cellphone/ Cooking parties Potentially disastrous situations- (e.g. using a laptop near running water, kids toys on the floor Preparation & Cooking / Playing / kids / Work area Make-shift solutions used to create a better working environment- books stacked to hold items. Preparation & Cooking / Eating Area / Working space / Entertainment area / Relaxation space what if ? the kitchen could alter its layout, so that users could create a more efficient use of space for consumer oriented activities? the kitchen is a highly interactive space to encourage people to cook better foor? the kitchen is a place to connect family and friends in an experiential and meaningful way, to build healthier relationships? How might we understand domestic user lifestyles to imagine new services for kitchen environments?
  7. 7. INDEX www.hardikjamin.com MEDIA CUCINEA product + service system project, aimed at domestic users providing ‘personal assistantance‘ organising hectic lifestyles by integrating touch projection with unused kitchen surfaces. TEAM - CARLA I Hardik I NAM I TAYLOR USABILITY TESTING PRIMARY USABILITY SECONDARY USABILITY TERTIARY USABILITY PRODUCT ANALYSIS qualitative: activity of usability quantitative: amount of usabilityCOOKING / PREPARING / CLEANING primary activity for the product and primary user is female user. PLAYING / EDUCATING secondary activity around the product and next to female users comes kids. WORKING / MULTITASKING emergent activity for the product for multitasking with different media. SOCIAL GATHERINGS tertiary emergent activity around the product with temporary users. How might we understand domestic user lifestyles to imagine new services for kitchen environments?
  8. 8. INDEX www.hardikjamin.com MEDIA CUCINEA product + service system project, aimed at domestic users providing ‘personal assistantance‘ organising hectic lifestyles by integrating touch projection with unused kitchen surfaces. TEAM - CARLA I Hardik I NAM I TAYLOR PRODUCT-SERVICE MEDIA COOKING personal chef MEDIA ASSISTANT socially active service MEDIA MULTITASKING personal assistant MEDIA PLAYING personal playmate How might we understand domestic user lifestyles to imagine new services for kitchen environments?
  9. 9. OOGA SOCIAL IMPACT The service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces. INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com Connect here to OOGA pitch http://vimeo.com/28158807 grow near.get near Under utilised open spacesMigration RURAL URBAN No Job Gap for Vegetable Farmer Demand Supply 82.7% Junk diet students Neighborhood retail Shop 5 $ Healthy dietEmployment Optimum Supply of fresh food students Promotion of Organic Supply Shop 2 $ Self- entrepreneur Green organic city How might we capitalize on rural to urban migration considering sustainable change?
  10. 10. OOGAThe service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces. How might we capitalize on rural to urban migration considering sustainable change? INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com VALUE PROPOSITION ICAR agriculture agency Farmer University Shop . Salary . Subsidized rates of seeds and fertilizers . Increased profitability from self business . Inhouse production of college canteen demand . Green University Promotion .Cost saving in food investment . Market extension . Promotion . R&D OOGA . Subscription fee from farmer . Annual service salary from college . Branding kit profit . Commission from Nokia (market extension) . Commission from agri agency . Promotion and market opportunity . Market extension . Increased branding . Increase in types and no. of users . Reduced prices of FFV produce . Information access . Branding (affiliation with ooga & university) 100% Plan A Plan B $ Farmer : Employee University : Required land + Agri. Investment 25% 75% Ooga Farmer University Retailers Farmer : Enterpreneur University : Proposed land - Agri Investment $
  11. 11. OOGAThe service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces. INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com ACTORS Skills Experience Know-How Land Training/Agri- Facilities Consulting Connecting Coordinating How might we capitalize on rural to urban migration considering sustainable change? Farmer OOGA Horticultural Agency [ICAR]University Farmer Skills Collaboration Ooga-man Ooga Agrikit University Land Agri Agency Training
  12. 12. OOGAThe service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces. INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com FINANCIAL MODEL Plan A 10% ooga 90% farmer 15% ooga from University from University from Farmers Plan B 85% farmer Ooga Farmer Student & Retailers$ 20% How might we capitalize on rural to urban migration considering sustainable change? 25% of harvest received under the agreement of Plan B OOGA University 1st Year ICAR 90% 10% 100% FarmerRetailer Shop 2nd Year Farmer OOGA UniversityRetailer Shop 1st Year ICAR 85% 80% 20% 15% 90%9 10%1 00%00%00 75% 25%
  13. 13. INDEX www.hardikjamin.com UNICOThe name literally means ‘unique’ in Italian.The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection. CUSTOMER JOURNEY IN-STOREPRODUCTASSORTMENT TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON How might we develop retail services around product lifecycle to increase brand’s value offering?
  14. 14. SERVICE PLANS primary CARE INDEX www.hardikjamin.com SERVICE IMAGE UNICOThe name literally means ‘unique’ in Italian.The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection. TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON How might we develop retail services around product lifecycle to increase brand’s value offering? secondary
  15. 15. INDEX www.hardikjamin.com STORY BOARD UNICOThe name literally means ‘unique’ in Italian.The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection. TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON I am a student working on my final submission O Lord, SAVE ME ! LET ME go to, Unieuro How might we develop retail services around product lifecycle to increase brand’s value offering? INDEX www.hardikjamin.com STORY BOARD The name literally means ‘unique’ in Italian.The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection.’ TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON I am a student working on my final submission O Lord, SAVE ME ! LET ME go to, Unieuro How might we develop retail services around product lifecycle to increase brand’s value offering?
  16. 16. LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy. INDEXTEAM - Hardik I Smriti www.hardikjamin.com INSIGHTS How might we regulate energy consumption by proposing a new business around it?
  17. 17. LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy. INDEXTEAM - Hardik I Smriti www.hardikjamin.com KEY RESOURCES How might we regulate energy consumption by proposing a new business around it?
  18. 18. LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy. INDEXTEAM - Hardik I Smriti www.hardikjamin.com USER SCENARIO How might we regulate energy consumption by proposing a new business around it?
  19. 19. LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy. INDEXTEAM - Hardik I Smriti www.hardikjamin.com BUSINESS PLANNING How might we regulate energy consumption by proposing a new business around it?
  20. 20. INDEX www.hardikjamin.com FARMFULThe information portal is a key service mechanism enabling distributed farmers to connect directly to distributed users involving stakeholders to democratize selling & reducing waste. TEAM - Hardik I SANTOSH I Smriti TOUCH POINT MATRIX www.hardikjamin.com TOUCH POINT MATRIX How might we increase distributed stakeholder transparency through information platforms?
  21. 21. INDEX www.hardikjamin.com FARMFULThe information portal is a key service mechanism enabling distributed farmers to connect directly to distributed users involving stakeholders to democratize selling & reducing waste. TEAM - Hardik I SANTOSH I Smriti BUSINESS MODEL How might we increase distributed stakeholder transparency through information platforms? Customer Relationship Channels Customer Segment Automated Services Personal Services Community Services Co-creation Corporate Relation - ships e-Commerce Web-TV Word of mouth Media Events and exhibitions 1.BUYERS Households Catering Services Restaurants Institutes Hotels Process industries 2.PRODUCERS Farmers 3.DISTRIBUTORS Neighborhood Retailers Wholesalers Key Partners Activities Resources Value Propositions 1.PRIMARY NOKIA Life Tools/ UNIPHORE/ RML Services 2.SECONDARY Warehouse facilitators Micro- finance company NGO’s 3.TERTIARY Media Agriculture experts Agro-Research Institutes Services Promotion Information Management IT System Development Resources Networking Strategic Alliances Agriculture Awareness ICT Platform Logistics Warehouses Human resources Capital Brand and PatentAg - riculture Awareness Farmer : Freedom to choose convinient and profitable market Consumer : Increased Profit Margins Retailer : Increased variety of choices and prices Social : New job opportunities Reduced Wastage Health Awareness Local Money circulation Cost Structure Revenue Stream 1.Economy of scale 2.Low price value proposition Direct Sales of FFV produce Value Added Service Charges Subscription Charges (e.g. freemium and corporate) Newsletter subscription Advertisements and Promotions
  22. 22. INDEX www.hardikjamin.com FARMFULThe information portal is a key service mechanism enabling distributed farmers to connect directly to distributed users involving stakeholders to democratize selling & reducing waste. TEAM - Hardik I SANTOSH I Smriti SYSTEM MAP FARMFUL SERVICE SYSTEM MAP -information flow -cash flow -product flow -stakeholder position -touchpoints How might we increase distributed stakeholder transparency through information platforms?
  23. 23. 3. USE Neighborhood digital services Design-Material trend Digital Manufacturing Process 1. SHAPE 2. MAKE TEXT TO SHAPE GENERATIVE RESEARCH A neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing. INDEX www.hardikjamin.comHARDIK J. AMIN Additive Manufacturing of Human Aided Design as Neighborhood Enterprises
  24. 24. EVALUATIVE RESEARCH Centralized Business ON-DEMAND PRODUCTIONreducing expenditures reducing intermediary steps Design Print Personal Variation UNIQUE Product COMPANY Market Location User Research Design Mass Production Storage Inventory Distribution Retail USER expenditure cloud Distributed Business DIRECT REACH MAKES IT AFFORDABLE removes storage-inventory DesignCOMPANY LOCAL CENTER USER shrinking of expenditure cloud MORE PROFIT MARGINDesign mass-customization using 3d printing in 1.5 hours. TEXT TO SHAPEA neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing. INDEX www.hardikjamin.comHARDIK J. AMIN Additive Manufacturing of Human Aided Design as Neighborhood Enterprises
  25. 25. TEXT TO SHAPEA neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing. INDEX www.hardikjamin.comHARDIK J. AMIN EXPERIENCE PROTOTYPE A lifestyle of Shape-Making as emergent in reference to past that evolved as Text-walking. THIS IMAGE CONNECTS TO VIMEO http://vimeo.com/31378411 SELECT 1 CUSTOMIZE 2 3 MAKE IT ! 3D PRINTER by Stratasys READY TO USE OBJECTS! Additive Manufacturing of Human Aided Design as Neighborhood Enterprises
  26. 26. BUSINESS DESIGNDevise offerings that inspire organizations and excite customers, by creating new market avenues for sustainable growth by combining design thinking and corporate strategy methods. THINKING TOOLS INDEX www.hardikjamin.comHARDIK J. AMIN DISCOVER STRATEGIZE INNOVATE Mind Map Social Impact Usability Testing Customer Journey Context Panaroma Touch Point Matrix Generative Research Road Map Story Board System Map Financial Model Product-Service Rough Prototype Experience Prototype Actors Service Image Business Model Opportunity Map Value Proposition Evaluative Research Touch Point Strategy For creative business innovation, some of the methods used to craft strategies!

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