How social media can help a company driving it's sales process, this presentation tell about how to find right platform , audience & what process a company should select for the social media campaign.

1. Social Media
Marketing & Selling
Presented By: Harender Singh (2015SMN6550)

2. Creating a Plan
• Define the Goals have to
achieve.
• Select Platform
• Choose Audience
• Build Content
• Execute Campaigns
• Drive Sales Process
• Measure Results
Set Goals
Choose
Platform
Choose
Audience
Create
Content
Execute
Campaigns
Drive Sales
Process
Measure
Results

3. Defining Goals
• Increasing Brand Awareness
• Increasing Engagement, Followers, Likes
• Enhance Public Relationship
• Ratings, Reviews
• Sales & Lead Generation
• Click Through Rate, Call to actions
• Setting the Budget
Timely
Realistic
Achievable
Measurable
Specific

4. Finding the right platform
• Google AdWords
• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
• Media Buying(Famous Sites )
• Finding Famous Social Media Personalities

5. • Age
• Location
• Income
• Interest
• Gender
Choose Audience

6. Choose Audience
Finding the right age range of consumers.
Finding the target location , area.
A beauty product might looking for Female
Audience.
Interest based audience.
AGE
LOCATION
GENDER
INTEREST
01
02
03
04

7. Build Content
Facebook
YouTube
LinkedIn

8. • Get Phone Calls
• Advertise Business
• Spread Offers
• New Product Launch
• New Store Launch
• Sell Products
• Take order on social media
• Creating new Users/Customers
Execute Campaigns

9. Drive Sales Process
Defined Qualified
Leads.
STEP 1
Prioritize Leads
STEP 3
Close Leads
STEP 5
Develop Lead
Management Process
STEP 2
Nurture Leads
STEP 4

10. Measuring Results
• Key performance indicators
(drive revenue, build
awareness of your brand,)
• Align your social media goals
with your business objectives
• Benchmark against your
competitors
• Learn what platforms are
most successful in reaching
your targeted audience

11. Thank You