Axis Bank Campaign-Brand awareness-#Myideaofprogress campaign-LinkedIn-Facebook-Twitter-Engagement rate-Brand ambassador-Service companies-Deepika padukone celebrity-collect lead-strategic business model-LinkedIn marketing-Digital media marketing-Social media marketing-Bench mark
2. Company Profile
• Shikha Sharma-CEO-Axis bank-1990
• Axis Bank - 3rd largest private sector bank.
• financial services to Large and Mid-
Corporates, MSME, Agriculture and Retail
Businesses.
• 2,500 branches and 12,500 ATMs.
• Advertising Campaign of the Year - India, Asian
Banking and Finance (ABF) Retail Banking
Awards 2015
3. Need of campaign
Aim :To build brand preference for the brand in
the target audience’s minds.
Methods :
• #Myideaof progress
• LinkedIn Campaign
- To build association for the axis bank brand
with the concept of progress by getting
consumers relate it to their own lives
7. #LinkedInMktg
7
LinkedIn: Worlds largest professional network
North America:
100M+
Latin America
and Caribbean:
20M+
Europe, Middle
East and Africa:
50M+ Asia Pacific:
50M+
Australia:
5M+
Members Worldwide
+2 new
Members Per Second
180M+
Monthly Unique Visitors
300M+
9. #LinkedInMktg
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
9
3 Keys to Marketing Success on LinkedIn
3
Measure and optimize
21
10. #LinkedInMktg 10
Attract Engage Convert
10
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
12. #LinkedInMktg 12
Discoverable
through search
Deliver content through
Company Updates and
Sponsored Updates
Two-Column content feed to
bring content front and center
Attract a unique set
of followers
Key Features
Build Your Business Identity
13. #LinkedInMktg 13
Attract Engage Convert
13
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
17. #LinkedInMktg 17
Attract Engage Convert
17
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
24. #LinkedInMktg
Axis Bank encourages Progressive Ideas on
www.myideaofprogress.com
Axis Bank from their
official Facebook, Twitter & LinkedIn accounts urged
users to vote for the ideas which they wanted to see
come to life.
#myideaofprogress
25. #LinkedInMktg
Sonali's Idea of Progress 'To travel the world' - Axis Bank
MyIdeaofProgress.mp4
http://www.myideaofprogress.com
33. #LinkedInMktg
Evaluated Ideas
At the end of campaign, eminent marketers selected the
winning ideas would be brought o life by the brand.
http://www.myideaofprogress.com/calendar/calendar.html
37. #LinkedInMktg
#Myideaofprogress received over 19,000 from linkedIn
724 registered on the site via linkedIn
25% shared their ideas of progress
32 daily winners on the site
16% top voted ideas from linkedIn
In the month of july-august 2014-top slot in content
marketing
534 followers acquired from linkedIn which is higher
than linkedIn benchmark engagement rates
Results
BRANDING SLIDE
Here are 5 simple stepsand products we recommend to help you get started:
Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people.
Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand.
Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience.
Go one step further and create communities around your brand. Engage your Company Page followers and/or create a Group around a topic that you’d like your brand to be associated with.
Finally, extend the experience beyond LinkedIn.com – use our custom API’s to develop highly engaging branded apps and experiences for your audience wherever they are, leveraging all the powerful LI profile data.
1- Keywords
2- Network
3- Completed Company Profile
1- Pulse
2- Content creation & curation
1- Automatic/ Consistent Lead Magnet
2- Jeff Molander Profile - Puplications