1. Individual differences. Rosenhan Griffiths Thigpen and Cleckley

2. The Individual differences approach Which analyses us from the point of view of our uniqueness as individuals. An approach to psychology that focuses on how people differ from one another. Assumptions People are UNIQUE!

3. Methods of investigation A whole range of methods. As well as conducting experiments individual differences psychologists use the following methods: CASE STUDY: This method involves an in-depth and detailed look at an individual or particular group. It is often used when looking at exceptional cases. PARTICIPANT OBSERVATION: This method involves the researchers joining a particular social group and making often secret observations over a long period of time. REVIEW STUDY: Looking at previous work and drawing conclusions.

5. A greater understanding of different cultural groups.

8. Research methodology can lead to subjective findings.

9. It lacks generalizability.

10. The findings can only be applied to a small group of people.

11. Research is often time consuming and expensive.