A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
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CloudOn is a Productivity App that Helps you
Work Smarter
Create, share and organize documents with CloudOn users
that have logged over 8 million productivity hours to create,
review, edit, present or share over 80 million documents,
spreadsheets and presentations
Mobile Experience Compatibility Rich Functionality Social Workflow
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CloudOn =
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Reaching 10 Top with Changes to Keywords &
Title
> 2x the installs
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Search Optimization
OR How can anyone find my app?
Conversion Optimization
OR Now that some one found it, how do I convince them to
install it?
How Do We Get More Users?
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63% of users
from search
Forrester Research, 2013
“For the average app, search actually makes up the vast majority of installs.”
– Ankit Jain, Head of Search & Discovery, Google Play
80% of apps are discovered through search on the Google Play Store according
to Fiksu
63% of Apps are Discovered via Search on iOS
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• There are many variables that Apple &
Google’s search algorithms factor in, that are
not in a developers control e.g. installs,
momentum of installs
• Lets focus on those in your control:
• App Title
• Keywords (iOS only) & Description (Android only)
• Ratings
• Reviews
• Uninstalls (Android only)
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What Impacts Search Results?
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• Each word in the title is a keyword and can make a
major difference as you saw earlier
• The title is also important conversion tool for
potential users. Be sure to include a keyword e.g.
WhatsApp Messenger, Spotify Music
• Do not go crazy with keywords, branding matters too
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The App Title is the Most Important
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• Apple allows you to populate up to 100
characters, so fill it out
• Do not put spaces between words, only commas
• Do not use both plurals and singular of the same
word e.g. notes and note
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Keywords are Also Very Important
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Steps for Keyword Optimization
Think like a User App Reviews
Google Trends
Competitors
Magical recommendations
Research
Keywords
ROI
Analysis Volume Competition
Keywords
Repeat
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• Optimize every letter here
Only 5 lines are visible (without clicking display more) on the iPad and 3
shorter lines are visible on the iPhone
• Description = Keywords on Google Play
Google parses the description and selects the most referenced words as
keywords, so repeat the important words as many times as possible for
the Play store
The App Description is Like a Love Tweet for
your User
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• Good things to include here are:
– Rave reviews from press
– Social Proof - stats e.g. 7 million downloads, 80
million documents created
– Benefits of your app to potential users and not
features
• Others recommend, localizing description, I do not
have data on this
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Best Practices for Writing App Description
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• Place screenshots in the order of
what the user cares about. The first
screen is the most important
• Have landscape screenshots for iPads
and portrait ones for iPhones
• Display benefits, but know that not
everyone will read it
• Show images of your app as
prominently as possible
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Decorate Your Window Like it is Christmas
Screenshot: Sunrise Calendar App
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• Not smart: Apps ask users to rate their app early in
the first session. Users should find value in your app
before you ask them to rate it
• There are tools to help you improve ratings
• Best way to get this right is build a great product
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Rating is like Dating, Timing Matters
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• Reviews can be important decision points for
potential users. Study your reviews and make
your product better
• Use tools like Otter and to analyze review
sentiment
• Additionally, on Android, developers can
comment on reviews and engage with their
users base
• Keywords can come from here too
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Reviews are Important Too
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Learn More About CloudOn
As Covered in
Top 10 Breakthrough Technologies 2014!
Awards
Best New Service of the Year
Best App of 2013
Best New Company of the Year
Most Innovative Company
Best Tablet Utility
CloudOn: http://www.cloudon.com/
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Thank YouWhere to find me
http://www.linkedin.com/haris.ikram
https://twitter.com/HarisIkramH
