Retail management strategy for e-commerce portal
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This presentation is to give an idea how to start an e-commerce retail portal. How should you go about it. Splitting of Man Power for every process.
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Retail management strategy for e-commerce portal
- 1. Retail Management in E-Commerce WRECKING CREW By,
- 2. • Online fashion house WHO ARE WE • Premium brands at affordable price WHAT DO WE DO
- 4. Financial Requirements… 2100 Sq.ftWarehousing • No investment for warehousing • 5 Bikes for Delivery of products 15 employeesStaffs • 8 laborers to maintain warehouse Online Promotion – 3 lakhsPromotional Activities • Offline Promotion - 2 lakhs
- 5. Operations… 24/7 All time delivery Web management Dedicated person to handle website Temporary Employee To increase the business & bring them periodically E-commerce in Box Starting a e-commerce site with 25$ every month
- 6. SEG TAR • Brand Obsessed & price sensitive youth POS • One stop for all your favorite brands
- 8. Human Resource Planning … 8 Warehouse employees 1Supervisor 5 Distribution Person 1Manager
- 9. Online Marketing… SEO & SEM in order to increase the visibility Stamp ads on side pane & timeline ads. Conducting contest based on keywords Banner post with hashtags
Notas del editor
- 1. warehouse we use sibi's home which is 200000 square feet so investment for that 2.we need 7 bikes with delivery boys so that we can deliver products on our own delivery time is 2 days 3. 8 labor to maintain warehouse materials 4. promotional activities like online promotion through facebook, twitter we will keep online contest so we will provide discout coupons. Direct marketing through colleges and office promotions with providing discount coupons. so for starting a web site & for promotional activities it will cost. may be 3 to 5 lakhs per month 5. 1st we will concentrate only in Bangalore. 6. At max we need 10 to 15 lakhs to start business.