#OnePiece2Work on 23rd May 2014 was a day dedicated to celebrating the slacker in all of us and together for one day to go to work in your favourite casual clothing item, your OnePiece, whilst doing your bit to raise awareness for a great cause. Here is our case study of the campaign.

2. OnePiece are the original onesie lifestyle
brand from Norway.

3. Since 2007 they have made the ultimate
chill-out wear for the self-proclaimed
slackers of the world.

4. Whose fans include the likes of Justin
Bieber, P Diddy & One Direction.

5. In 2014, OnePiece wanted to find a way to
give back to their millions of fans all over
the world.

6. By creating a fun moment with their fans,
whilst raising money for a good cause.

7. So we created a day dedicated to their loyal
global community.

9. A website was created to tell
people about how to get
involved.

11. By sharing on Twitter, Facebook or
Instagram - OnePiece would donate $0.10
to charity Fuck Cancer.

12. We also auctioned off a handprinted onesie
from One Direction’s Liam Payne on eBay.

13. And created a limited edition onesie to buy,
where all profits went to the charity.

14. We drove awareness of the
day itself through social media

18. Provided social media assets
for fans to get involved.

21. On the day itself, fans all over the world
took part in the day.

22. Even a few well known faces…

23. And through a total of 37,213 shares on
social media

24. We raised over $17,000 for Fuck Cancer

25. With #OnePiece2Work reaching a potential
audience of 73,500,000 people

26. Whilst gaining over 13,000 new fans

27. !
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