1. How effective is your main product and
ancillary texts?

2. The digipak
The digipak follows the theme we have
in out video. The natural background of
the trees and the dream catcher shows
the quirkiness of the video, and shows
inside the setting of the video is outdoors.
We used a picture of myself and
Georgia (who plays Rosie) holding a
camera as the cover photo and on the outside
inside cover we places Polaroid shots
of us on different locations on the video.
This pulls together the theme of the
song and video. This being two friends,
and their memories together.

3. The bright colours of the digipak suggest
that the music is upbeat and bubbly,
instead of dark colours suggesting
slower and darker music.

4. The images we used
for the digipak were
all taken during
filming. This tied the
video and digipak
together, and would
also give the person
buying the song an
idea of what the
music video would
be like by looking on
the cover,

5. We faded the
photos in the
digipak so the
photos look ages,
giving the
impression that
they are going
back in time with
the memories of
the song and
video.

6. The magazine advert
We used the same image
from the front of the
digipak for our poster,
as we thought people
buying the digipak
would know what to
look for if there were
similarities between the
poster and the digipak.

7. The font used was
a graffiti one found
on the internet as
the background of
the photo is a wall
so we believed it
would be best to
have a type of
writing that is
commonly found
on walls.

8. We picked out some bright colours on the
photo and highlighted the accessories to
make the brightness similar to what it is on
the digipak
We also continued with the camera theme.

9. There are a few differences between our digipak
and our poster:
• The font does not stay the same through both
texts however, they both fir the text in which they
have been placed.
• The colours of both texts are different as one
used colour more than the other, the poster is
full of colour and is bright, when the poster is
black and white with only a few dashes of colour.
The bright writing against the black and white
background catches the eye more and would do
a better job on advertising the artist. Also, the
brightness of the digipak altogether would also
attracting an audience.