Small Businesses should leverage & use the internet to connect and reach their potential customers. Search Engines, Social Media and Paid Ads should be explored to target the potential clients. Small Business & Customer Acquisition Strategy
Falcon Invoice Discounting: Unlock Your Business Potential
How can Neighbourhood Small Businesses use Internet to reach their potential Customers
1. Small (neighbourhood) Businesses & internet By: Harman Bajwa (bajwaharman@yahoo.com) Data & Facts source: Compete.com, Alexa.com, Google Trends, Twitter Search All figures are approximate figures, any facts are only for reference purposes 1 Contact : bajwaharman@yahoo.com
3. Mediums to get customers on Internet Organic Search (Google, Yahoo, Bing etc) Social Media (Facebook, Twitter, Yelp, YouTube, Digg etc) Paid Ads (Google Adwords, Facebook Ads, Adbrite etc) 3 Contact : bajwaharman@yahoo.com
4. Organic Search Jack live in Vancouver and wants to go to Chinese Restaurant. Jack goes to Google and types “Chinese Restaurant” Lot of other people like Jack do this. 4 Contact : bajwaharman@yahoo.com
7. Problem If you are a Chinese Restaurant Owner and your website is not on Google’s 1st page results for “Chinese Restaurants Vancouver” you are not visible to 8232 potential customers every month. (Number is much bigger as lot of people search with just “Chinese Restaurant”.) So Jack (and other 8232 customers) who find Mexican Restaurant on Google, will go to some other Mexican Restaurant and not yours. For them, if you don’t exist on Google, you don’t exist in Vancouver. 7 Contact : bajwaharman@yahoo.com
8. Some Simple Maths Assuming if 10% of these customers can find you on Google, and your average / table billing is $60, every month you are losing 823*60 = $49,380 as Revenue. 8 Contact : bajwaharman@yahoo.com
9. Recommendation Get listed in Google Local Business Directory Get a Search Engine Optimized Website Get more quality links to your website Buy Google Ads (Links on right side of the Google Page). 9 Contact : bajwaharman@yahoo.com
10. Results on Left & Ad on right 10 Contact : bajwaharman@yahoo.com
13. Benefits of Social Media Social Media is getting bigger & bigger Engage your Users/ Customers with regular updates Direct contact to each customer or potential customer if connected on Social Media World of mouth is most trusted source of advertisement 13 Contact : bajwaharman@yahoo.com
14. Problem Tons of Social Media website, which one should be used Every other person with account on Facebook and Twitter, proclaims to be Social Media Guru How to calculate and maximize ROI (Return on Investment) 14 Contact : bajwaharman@yahoo.com
15. Recommendations Quantify the expected benefits & Costs to use a particular medium Hire a legitimate Social Media Consultant & ask him/her to give you the expected Revenue Increase Numbers Rather than just assumptions, follow some method to calculate ROI 15 Contact : bajwaharman@yahoo.com
16. Example of ROI We will take example of Indian Restaurant in Vancouver, so does this Restaurant use Social Media, if yes then how much budget should it allocate? Check the next slide and figure out the potential Indian Restaurant Customers!!! 16 Contact : bajwaharman@yahoo.com
17. In 4 hours 3 out of 7 Tweets from Vancouver for keyword “Indian” were related to Indian Food or Restaurant 17 Contact : bajwaharman@yahoo.com
18. Some simple Math & Recommendations In Vancouver almost 20 people talk about Indian Food or Restaurant on Twitter, i.e 600/month Add to this your customers who use Twitter Target these 600 tweet senders & other Vancouverite Tweeters, thank them, update them with offers and stay in touch It can get you some additional customers & Viral word of mouth can get more customers 18 Contact : bajwaharman@yahoo.com
19. Facebook, Yelp, Digg & You Tube Approx. 30% of Vancouver is on Facebook There are more than 50 Indian Restaurants reviewed on Yelp Get your story going on Digg & You Tube So what are you waiting for, get connected to your potential customers on Social Media 19 Contact : bajwaharman@yahoo.com
20. Paid Ads From above mentioned facts & Discussion Google & Facebook should be the medium to reach your customers through paid ads (Review above Slides) Divert part of your offline Ad Budget (Fliers & Local Newspaper) towards Internet, as most fo your customers are here 20 Contact : bajwaharman@yahoo.com
21. One Slide Recap Lot of the customers of neighbourhood businesses are on internet These customers use different Online Platforms Choose the right platform to reach these customers Use combination of Free (SEO, Social Media) & Paid Strategies (Ads) Hire consultant but ask him/her to give the expected ROI 21 Contact : bajwaharman@yahoo.com
