2. 1. Sponsor/advertisement for something else unrelated – usually small,
but not small enough to not notice it. Unforgettable, as it’s logo is easy to
remember but doesn’t take up a large proportion of the page.
2. Channel number, big and easy to read – it’s not easy to forget as it’s a
single number, and not lots of writing used to advertise the channel.
3. Black on white information boxes, what the image is of and when the
documentary can be watched. Short and blunt – doesn’t give too much of the
information away as they want to encourage the audience to find out for
themselves..
4. Uncommon labelling of the individuals – white font,
contrasts to darker background.
5. Another small advertisement – shows us that this programme is run
alongside of the Paralympics; the two both sponsor each other. The
little advert at the side implies that it’s spinoff that documents the
lives of Paralympians.
3. 1. The big, white channel number is present again, pictured
on the centre of the right hand side. It’s bold look makes it
hard to forget what channel the documentary is on, and
the white contrasts the darker background – making it
easier to read and more prominent in the advert.
2. Questionable photo – makes the audience
want to know what’s happening to the child,
reels the audience in and wanting to know
more.
4. Black on white information boxes, what the image is
of and when the documentary can be watched. Short
and blunt – doesn’t give too much of the information
away as they want to encourage the audience to find
out for themselves.
3. Website address – this is given for individuals to find out
extra information about the programme and what it’s about,
and maybe other promotions for other programmes that the
individual might like.
4. 1. Main image – this is the biggest image on the page, meaning it’s
the centre point; the most important and maybe the most
anticipated of all the shows advertised. It’s set to capture the
reader’s attention, and though it doesn’t seem as eye catching as
the other two examples I have given, it still makes the audience
want to know more – asking questions such as; why do they have
guns? Who is the man with his back to us?
2. Title – big, bold white lettering. This type of font is a common
convention in advertising. It’s easy to read and is eye catching. The
white is usually used to contrast against the image. In this case,
there’s red boxes behind each block of text. The ‘tonight’s top 5’ is
typed in white to be bold and readable like the others, but the
purpose of the red box is so that you can read the white properly, as
the image behind it is very light, and if the red box wasn’t there, it’d
be very difficult to read.
3. Channel number is evident; big and bold. Two colours fit into the
layout of the advertisement. They both contrast one another, which
makes it easy to read and not forget.
5. When I looked online, there was a lack of newspaper advertisements
that specifically advertised documentaries, and when they did, they
were near enough exactly the same as the previous two examples.
Instead, I analysed several other advertisements that I found – the
following few are ones that advertise food products and other shows,
as I hoped that these would give us extra ideas that we may be inclined
to use.
6. Basic pictures, simple layouts. The basic images draw attention, but also don’t
confuse products – people know exactly what the companies are trying to sell
just from the advert.
Logos are usually one of the smallest parts of the advertisement; usually
placed at the top or bottom right hand corner. Small, but not small enough to
have trouble reading, or
to go unnoticed.
Usually one colour for the background – basic. Not too busy when it
comes to layout, as they don’t want to draw the attention away from
the main point of the advert.
Limited amounts of text;
only uses bright and bold
fonts that are easy to read
and eye catching – yet,
doesn’t include too much
as the company doesn’t
want to draw the attention
away from the product on
sale.
