5. MODELS FOR VALUE
• Distribution/Ubiquity
• Unit Model
• Direct Dollars
• Strategic Value
• Trojan Horse
6. API RELATIONSHIPS
• All of these models require a two-
way communication
• Consumers get the data, access,
and relationships
• Mutual sharing of roadmaps,
demos, key accounts and
relationships
• External Product Management,
board meetings
10. BUT
• There are plenty of failures
• We aren’t angels:
– Strategic advantages through
distribution
– Trojan Horse in an acquisition
– Eventual paid plans
11. 2M API CALLS AT
A $2B VALUATION
Tyler Singletary
Klout Data, Lithium Technologies
Director of Platform
@harmophone
API Managers – broadly the evangelists, advocates, product, business development, whathaveyou-people
Are in effect, gatekeepers
Evaluating and predicting the value they can give, and the future return if their API partners
Ryan Sarver
Previously:
Director of Platform, Twitter
Now:
VC at Redpoint Ventures
You can’t invest if you don’t have capital. You build that capital by having something of value, presented and delivered in the most relevant way
Once you’ve determined you have value
You start looking to good candidates
Units -> a cost-per-call, depending on endpoints
Enterprise saas model
We’ve directly monetized only a couple dozen of the thousands of applications built
