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Rab diary analysis march july 2011
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Rab diary analysis march july 2011
1.
Rams March –
July 2011 at a glance 18 August 2011 Prepared for the RAB by Andrew de Villiers Smith Media Guys
2.
3.
Diary on Diary
listenership P7D Total population
4.
Average number of
hours listened per week While it looks like a slight decrease it must be noted that the latest period reduced by less than 1,5 minutes, therefore negligible.
5.
Total listenership by
day Slight drop Monday to Saturday, slight increase on Sunday.
6.
Mon – Fri
by time channel
7.
Saturday by time
channel
8.
Sun by time
channel
9.
Diary on Diary
listenership by Province With the exception of Western Cape, radio has at least 90% audience penetration in all provinces.
10.
Diary on Diary
listenership by LSM Group LSM 7 and 9 increasing by 1%, slight drops in LSM 8 and 10.
11.
Diary on Diary
listenership by Age Group
12.
Diary on Diary
listenership by Gender
13.
Diary on Diary
listenership by Language Group
14.
Diary on Diary
listenership Top 10 stations % of total radio listeners
15.
Diary on Diary
listenership Top 11-20 stations % of total radio listeners
16.
Diary on Diary
listenership Top 21-30 stations % of total radio listeners
17.
Diary on Diary
listenership Top 10 first favourite stations
18.
19.
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