1. Marketing CampaignMarketing Campaign
Management TemplateManagement Template

2. Overview & Purpose Project/Organization Role
Initial Summary Campaign Plan and
Requirements
i.e. PR, Marketing or e-marketing
To drive the campaign and retain a
log of all statistics, activity and
images related to Campaign
Central point for all information
and access for evaluation
Campaign Manager
Support CM and intervene in
absence
Deputy Campaign Manager

3. Campaign Lead Launch Middle End
Name:
Complete all sections as
appropriate
Complete all sections as
appropriate
Complete all sections as
appropriate
Tel:
Mobile:
Email:
Campaign Type
( Seasonal, Educational
etc.)
Start/ End Date
Overview and Campaign
Brief
USP
Parameters

4. Campaign style:
online, full, targeted,
PR, educational,
awareness, marketing
Concept/ Designs/ Images
Target Audience
Extra Capacity
External support i.e.
agency
Other Partners
Advocacy
Competitors i.e. activity,
support, collaboration
Resources/ Activity
required
[Include quantity]
TV Advert
Leaflets
Posters
Banners
Literature
Web space
Direct Mailing
E Marketing
SMS

5. ©Hasan Imtiazi, MA, Cert. DigM
email: hassan.imti@hotmail.co.uk
Web Profile: http://uk.linkedin.com/in/hasimti