Muslim Market in UK.

1. TYPE
THE
DOCUME
NT
TITLE
1
Muslim Market in UK
2011 Census data in simplified form
By Hassan Imtiazi

2. Over the last 50 years Muslim population in Britain has
grown tremendously. Recent UK census conducted in
2011 showed more than 2.7 million Muslim lives in UK.
Compare to 1.5 million in 2001 hence the population has
grown by 15% making it almost 5% of total UK
population. It is predicated that by 2020 Muslim will
account more than 20% of UK population.
According to info-graphics published by Muslim Council
of Britain, Muslims population buying power is more than
£31 billion. This clearly shows huge market for both local
as well as international companies.
Muslim charity sector collects more than £100 million
donations during the holy month of Ramadan and £350
million annually making Britain second generous country
after USA.
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3. 3

4. Religion and diversity
Generally Muslims are more ethnically
diverse compare to other ethnic faith
based groups. Two-thirds of Muslims
(68%) were from an Asian background,
with Pakistanis making up 38% of the
total Muslim population, a 371,000
increase (from 658,000 to over a million)
since 2001.
Just over half of all Muslims (53%) in
2011 were born outside the UK.
Numbers of foreign-born Muslims
have almost doubled from 828,000 in
2001 to 1.4 million in 2011.
Age and diversity
Muslims had the youngest age profile of
the main religious groups. Nearly half of
Muslims (48%) were aged under 25 (1.3
4

5. Four Generations of Muslims Living in UK
Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 19
Age 20 - 24
Age 25 - 29
Age 30 - 34
Age 35 - 39
Age 40 - 44
Age 45 - 49
Age 50 - 54
Age 55 - 59
Age 60 - 64
Age 65 - 69
Age 70 - 74
Age 75 - 79
Age 80 - 84
Age 85 and over
Muslims in UK
317,952
285,231
245,480
222,678
238,041
273,505
270,278
227,166
179,128
119,992
97,899
75,000
46,890
33,457
33,742
22,758
11,356
5,513
12%
11%
9%
8%
9%
10%
10%
8%
7%
4%
4%
3%
2%
1%
1%
1%
1%
0%
In order to simplify and to have better
understating we divided data into four main
groups.
1st Generation – Age 60 & above- 7%
2nd Generation –Age 45 to 59- 11%
3rd Generation – Age 25 to 44 -35%
4th Generation – 0 to 24 -49%
5

6. Out of total Muslim Educated population
people between age 15 to 34 have 60% ,
whereas people age from 35 to 54 have
32% and people above 55 have only 7%
degree or above degree level education.
Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 19
Age 20 - 24
Age 25 - 29
Age 30 - 34
Age 35 - 39
Age 40 - 44
Age 45 - 49
Age 50 - 54
Age 55 - 59
Age 60 - 64
Age 65 - 69
Age 70 - 74
Age 75 - 79
Age 80 - 84
Age 85 and
over
Total
Population
0
0
0
2,279
48,775
85,831
73,827
49,050
31,556
19,075
13,285
9,148
6,239
4,180
3,031
1,546
608
254
348,684
Degree or above level
Education
1%
14%
25%
21%
14%
9%
5%
4%
3%
2%
1%
1%
0%
0%
0%
Muslims had the y o u n g e s t age p r o f i l e of the main religious
g r o u p s . Nearly half of Muslims (48 p e r cent) were a g e d
under 2 5 (1.3 million) and nine in ten p e o p l e (88 per cent)
were a g e d under 5 0 (2.4 million). Muslims also had the
y o u n g e s t age p r o f i l e in 2 0 0 1 .
6

7. Pakistani(
Bangladeshi+
7

8. 8

9. Arab%Concentra,on%in%London%
Pakistani(Concentra.on(in(London(
9

10. Bangladeshi+Concentra1on+in+London+
Majority live
In
Tower Hamlets
Other&Asian&Concentra/on&in&London&
10

11. Ethnic'group'
England'regions,'Wales,'2011,'All'usual'residents'
!
!
!
!
!
!
!
!
!
!
!
!
• London!has!the!largest!percentage!of!Asians!compared!to!other!regions.!
!
11

12. Ethnic'group'of'usually'resident'popula4on'
'
England'and'Wales,'2011,'All'usual'residents
• Indian'(2.5%)'and'Pakistan'(2%)'are(the(biggest(Ethnic(Popula2on(in(England(&(Wales(.(
• Bangladeshi'is'0.8%'
Source:(Census(,(Office(for(Na2onal(Sta2s2cs(
P e o p l e with no religion
o f p e o p l e who were
Christians and Muslims
had the h i g h e s t level
p e o p l e the h i g h e s t
had the h i g h e s t proportion
economically active,
the lowest. J e w i s h p e o p l e
of employment a n d Muslim
level of unemployment.
12

13. The number of Muslims in
England and Wales has
increased since 2001 from 1.5
to 2.7 million people (5 per
cent of the population).
The shape of the pyramid
shows the younger age
structure of the population
with increasing numbers in
the younger age groups. As
was the case in 2001, there
were more men than women
in 2011 (52 per cent to 48 per
cent).
There were increases for every
age group and for both men and
women.
There were half a million
(505,000) More Muslims aged
fewer than 25 and a similar
number (503,000) aged 25 to 49.
13

14. Media Consumption
According to Experian Mosaic data classification ethnic minorities prefer media for
communications are: TV, Internet, Radio & Cinema.
There is no authentic data available for media consumption habits. Few ethnic TV groups
are on BARB, but there is a concern that sample of approximately 50 houses does not
represent Pakistani and Bengali communities.
Muslims- Groups
Fourth Generation
Meida Consumption Habits
Web 2.0 , Web 3.0 and maintream
media
Some overlap in ethnic & mainstream
media
Overlap in ethnic & mainstream media
Specilised ethnic media content
Third Generation
Second Generation
First Generation
With regards to usage of Internet & web, ethnic and Muslim communities are no different
from white population. In terms of their behavior the only difference is they visit websites
which are mostly in their languages, or the content is from home country.
In one of our study we found that Muslim charities get more than 20% of their income from
online channels and in some cases this percentage goes up to 50% to 60%.
We have analyzed and found Muslims charities have dominant presence on web especially
with sector and fund related keywords like Zakat. The query search impressions of top 5
charities are as under:
Charity
Islamic Relief
Islamic Aid
Muslim Aid
Orphans in need
UKIM
Impression share
on Web- Zakat
related keywords
65%
35%
15%
12%
12%
This also proves that just like white population for Muslims traditional media channels still
play a role of stimulus but when it comes to final moment of decision they look and
browser for options on web.
14

15. Mosaic Categories
& Ethnic Population
Mosaic UK is Experian’s system for classification of UK households. It is one of a number of commercially
available geodemographic segmentation systems, applying the principles of geodemography to consumer
household and individual data collated from a number of governmental and commercial sources. Recently
MSN has layered Mosaic data with the digital audience on their network, similar targeting option is being
launched by BSKYB for advertisers.
Although there is no Muslim population related data is available in Mosaic classifications but the nearest
one is Mosaic N (57-60)
Main characteristics of this audience are:
Live in Birm ingham , Manchester, Leeds and in London Boroughs (East
Ham , West Ham , Tower of Ham lets and Waltham stow.
Use cars like Nissan, Toyota & Vauxhall.
Major ethnic origin: Pakistani, Bangladeshi, Indian, Muslim s, Black
African & Easter European.
Have 3 or m ore children under 15 years old.
Social grade: C1, C2, D & E.
Prefer TV as a channel of com m unication.
Learn about products & services through TV, Radio, Cinem a and
Internet.
Personal view about life: want to start own business or reach top at
career level.
G ive at least £150 to charity once a year.
15

16. Geographic Distribution
of Muslims
Top 20 local authorities with the highest percent of Muslims in 2011 were:
1. London Borough of Tower Hamlets
2. London Borough of Newham
3. London Borough of Redbridge
4. London Borough of Waltham Forest
5. London Borough of Brent
6. Blackburn with Darwen
7. London Borough of Enfield
8. London Borough of Ealing
9. City of Bradford
10. Luton
11. Slough
12. Birmingham
13. Leicester
14. City of Westminster
15. Metropolitan Borough of Oldham
16. Pendle
17. Manchester
34.5%
32.0%
23.3%
21.9%
18.6%
27.4%
16.7%
15.7%
24.7%
24.6%
23.3%
21.8%
18.6%
18.3%
17.7%
17.4%
15.8%
87,696
98,456
64,999
56,541
58,036
38,817
52,141
53,198
129,041
49,991
32,655
234,411
61,440
40,073
39,879
15,579
79,496
16

17. www.aidadigital.co.uk
Contact:
Hassan Imtiazi
Email: hassan@aidadigital.co.uk - hasimti2003@gmail.com