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- 2. • Find, win and engage influencers • Process for funneling visitors into customers • Turn disappointed guests into raving fans • How to get anyone to open your emails Major Takeaways:
- 3. Who am I?
- 4. Enthusiastic founder of hatch Host of business tv showRecognized influencer of Startup community
- 5. Why are you here?
- 6. • Starting a business • Take existing business/content/fans and turn into a monster • Frustrated with results • Don’t know what to do
- 9. BONUS!
- 10. Free Content 2 3 4 5 6 1 What are they learning from you? Free Content can be an intro- duction from someone, a blog piece you wrote, a webinar, an email, social media post, etc. 7
- 11. Free Content 2 3 4 5 6 1 Mutual Data Point To initiate a 1:to:1 conversation. Connect with them in some way. Facebook friend request, LinkedIn connection, business card swap, etc. 7
- 12. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info An additional relevant educational piece. Info on topic of discussion or a search result. Provide the person with some sort of value. 7
- 13. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Get data on a true pain point. Still have not pitched a sale to this point. Analyze date, figure out how you can help. 7
- 14. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Hard Sell Recap all the info you’ve pro- vided them with + more useful info + testimonials/case studies that shows what you’ve done that has turned into a specific metric. 7
- 15. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Hard Sell 24 Hr. Follow-up If the person responds before 24 hours, skip this step. If not, follow-up with them and ask if they have any ad- ditional questions or feed- back for you about what you’re offering. 7
- 16. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Hard Sell 24 Hr. Follow-up Follow-up with them to make sure they’re happy with the transaction. Make sure everything hap- pened the way they hoped. A happy customer is extremely valuable. 7 Ongoing support
- 18. Press — • Create relationships with reporters → Find the person on your beat → Follow and engage with them on social → Then reach out to them via email (usually pretty easy to find) → Help them out with a story idea or a lead • Nothing to do with your business, yet.
- 19. local business
- 24. business
- 28. Press — • Create a relationship with them • Not a match.com kind of relationship • Engage with them on social, but as you would with a friend, not pushing your business or your own agenda • Let it happen organically • Reporters are nosey, they’ll broach the subject
- 29. Press Release — • Don’t go in blind • Start local and branch out from there • Nuts & bolts of a press release
- 30. Press Release — • Its not about sending a press release, its about the elements • What • Who • When • Where • Why should anyone care
- 32. Add “As seen in” section —
- 38. Add to your email signature — Zack Miller Founder Hatch Did you see us in Entrepreneur mag?
- 39. Make it your cover photo —
- 40. • Connects reporters with people in specialized fields to be featured in mutually beneficial way. • They need content and leads, You need exposure. • helpareporter.com HARO —
- 43. 2 Existing Work
- 44. Existing Work — • Create a portfolio page that includes all of the work you’ve done • Include → What the company does → What you did for them → How it helped → Use numbers whenever possible
- 46. Schedule social posts — PRESS EXISTING WORK EXISTING WORK EXISTING WORK EXISTING WORK
- 47. Free publicity —
- 48. The License Plate Method —
- 49. 3 Testimonials
- 52. Testimonials — • Not just the big ones • Get testimonials from companies of all different styles & sizes • You want to appeal to everyone
- 57. Schedule social posts — PRESS EXISTING WORK EXISTING WORK EXISTING WORK TESTIMONIALS TESTIMONIALS TESTIMONIALS TESTIMONIALS TESTIMONIALS TESTIMONIALS EXISTING WORK EXISTING WORK
- 58. Testimonials — • Create a simple graphic to share • In the posts: → Tag the person or company → Promotes engagement → They’ll share on their channels and grant you more exposure
- 59. Free publicity —
- 60. Hey client, It's been a blast working with you and seeing your product/service grow. We'd love to feature you on our site and throughout our channels. Can you provide a sen- tence or two about the experience you had with us? That's it, we will do the rest of the work. Thanks, Name Testimonials —
- 61. Testimonials — • One challenge to this is the amount of time it can take • So, during phone calls or email exchanges, keep your eyes and ears open for anything they say that could qualify as a testimonial, and write it down when they say it. • Then, you can go back “You said this, can I use it as a testimonial” • Much easier for them to just say yes
- 62. 4 Social Reviews
- 65. Social Reviews — • No matter what kind of review they leave, always follow up and ask why. • Good or bad, this info will provide useful insight into what you’re doing well, and what you could be doing better • You can also incentivize people to write a review with some sort of value exchange
- 66. Hey [client or fans,] We love you and we love being able to help you. We are working on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. Thank you so much for your help. Thanks, Name Social Reviews —
- 68. 5 Podcasts
- 69. Podcasts — • If possible, download the file and host it on your own website • If not, just take the link to where it is hosted and create a post on your site talking about your experience on the podcast, with a link out to the page.
- 71. Schedule social posts — PRESS EXISTING WORK EXISTING WORK EXISTING WORK TESTIMONIALS TESTIMONIALS TESTIMONIALS PODCAST PODCAST PODCAST PODCAST TESTIMONIALS TESTIMONIALS TESTIMONIALS EXISTING WORK EXISTING WORK
- 72. Podcasts — • Find other talks from the same podcast and reach out to those people. • Share their stories, maybe they’ll reciprocate. • Use it to build new friends. • “The fraternity of podcast guests”
- 75. Hey Gary, I listened to your episode on That Podcast, and wanted to tell you how awesome you are! I dug into some of the other work you are doing and I love it. I was on That Podcast too, you can find it here. I’m glad I discovered you on That Podcast, I’ll start sharing your work. Best, Name
- 76. Hey Gary, I listened to your episode on That Podcast, and wanted to tell you how awesome you are! I dug into some of the other work you are doing and I love it. I was on That Podcast too, you can find it here. I’m glad I discovered you on That Podcast, I’ll start sharing your work. Best, Name
- 77. 6 Blog posts
- 80. Hi [person who runs the site], My name is ______, and I write the blog _______, [one line about your website and why it matters; for in- stance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing well. I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [refer- ence two recent posts you find worthwhile and link to them; for instance, “your posts on email templates for building relationships and how to tell stories during an interview.”] Guest Blog Posts —
- 81. [Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice is practical, and I have similar content I think your audi- ence would appreciate.”] I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about [quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done: – [blog post headline that’s linked to the post] – [blog post headline that’s linked to the post] If you have other ideas, I am open to writing something else for [the site where you want to guest post]. Thanks, and I hope to hear from you. – You
- 82. dannyhrubin.com
- 83. Schedule social posts — PRESS EXISTING WORK EXISTING WORK EXISTING WORK TESTIMONIALS TESTIMONIALS TESTIMONIALS PODCAST PODCAST BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS PODCAST PODCAST TESTIMONIALS TESTIMONIALS TESTIMONIALS EXISTING WORK EXISTING WORK
- 84. 7 Interviews
- 86. • If the interview is evergreen... Interviews —
- 88. Schedule social posts — PRESS EXISTING WORK EXISTING WORK EXISTING WORK TESTIMONIALS TESTIMONIALS INTERVIEWS INTERVIEWS INTERVIEWS INTERVIEWS INTERVIEWS TESTIMONIALS PODCAST PODCAST BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS PODCAST PODCAST TESTIMONIALS TESTIMONIALS TESTIMONIALS EXISTING WORK EXISTING WORK
- 89. • If the interview is NOT evergreen... • Push as if you’re the expert in whatever the subject matter is • Recycle as #TBT in coming months Interviews —
- 90. Schedule social posts — PRESS EXISTING WORK EXISTING WORK EXISTING WORK TESTIMONIALS TESTIMONIALS INTERVIEWS INTERVIEWS INTERVIEWS #TBT INTERVIEW #TBT INTERVIEW INTERVIEWS INTERVIEWS TESTIMONIALS PODCAST PODCAST BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS BLOG POSTS PODCAST PODCAST TESTIMONIALS TESTIMONIALS TESTIMONIALS EXISTING WORK EXISTING WORK
- 91. 8 Opt-ins
- 92. • Exchange some piece of content for contact info of your users. • Typically an email Opt-ins —
- 93. • Be concise • Be authoritative • Use BIG WINS • Use real numbers when possible Opt-ins —
- 96. • Find, win and engage influencers • Process for funneling visitors into customers • Turn disappointed guests into raving fans • How to get anyone to open your emails Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Hard Sell 24 Hr. Follow-up 7 Ongoing support IN REVIEW:
- 97. Story time...
- 99. Erik was running software agency... Erik | Agency Owner
- 100. Erik | Agency Owner Erik was running software agency... He lost his last contract, and was about to go out of business
- 101. Erik was running software agency... He lost his last contract, and was about to go out of business Erik didn’t know what to do to Luckily, he found one of our 1000 Four systems that he could use to generate leads Erik | Agency Owner
- 102. We advised him to take inventory of everyone in his life and categorize them into 3 categories... Erik | Agency Owner
- 103. Then, Erik reached out to everyone in the “Hot” category and pitched them his business Erik | Agency Owner
- 104. Then, Erik reached out to everyone in the “Hot” category and pitched them his business Sure enough, plenty of them were in need of the service he could provide Erik | Agency Owner
- 105. Then, Erik reached out to everyone in the “Hot” category and pitched them his business Sure enough, plenty of them were in need of the service he could provide All he had to do was narrow his sights, and ask Erik | Agency Owner
- 106. Then, Erik reached out to everyone in the “Hot” category and- pitched them his business Sure enough, plenty of them were in need of the service he could provide All he had to do was narrow his sights, and ask It was a simple change in approach Erik | Agency Owner
- 107. Nate Maker
- 108. Nate was about to launch a Kickstarter campaign for a new product he invented Nate | Maker
- 109. Nate was about to launch a Kickstarter campaign for a new product he invented He was overwhelmed and wary about where to start Nate | Maker
- 110. Nate was about to launch a Kickstarter campaign for a new product he invented He was overwhelmed and wary about where to start It was do or die. If he didn’t hit his campaign goal, his dream of starting his own business wouldn’t come true Nate | Maker
- 111. Nate was about to launch a Kickstarter campaign for a new product he invented He was overwhelmed and wary about where to start It was do or die. If he didn’t hit his campaign goal, his dream of starting his own business wouldn’t come true Nate joined 1000 Four for help Nate | Maker
- 112. Our community was able to help him: ▷ Decide what kinds of content were most effective ▷ What platforms to share them on ▷ When to share them for best results ▷ Help navigating the process ▷ And more And he hit his goal! Nate | Maker
- 113. Nate | Maker
- 114. Nate | Maker I was able to get honest criticism and feedback by being surround- ing by entrepreneurs and busi- ness owners who can understand the struggles I was going through. I would never have been able to reach my goal without 1000 Four.
- 116. Tracy Blue Collar Service Tracy started a blue collar service in the security industry Tracy | Blue Collar Service
- 117. Tracy Blue Collar Service Tracy started a blue collar service in the security industry She felt lost and alone in the vast world of business Tracy | Blue Collar Service
- 118. Tracy Blue Collar Service Tracy started a blue collar service in the security industry She felt lost and alone in the vast world of business Without a huge marketing budget to advertise her company, Tracy didn’t know how to grow her small business Tracy | Blue Collar Service
- 119. Tracy Blue Collar Service Tracy started a blue collar service in the security industry She felt lost and alone in the vast world of business Without a huge marketing budget to advertise her company, Tracy didn’t know how to grow her small business She joined 1000 Four for the network and community Tracy | Blue Collar Service
- 120. Tracy Blue Collar Service Since surrounding herself with fellow business owners, who can empathize with her struggles, and help her get through them, Tracy is: ▷ No longer in the “startup” phase ▷ Has more than 40 employees ▷ Will hit more than 1 million in revenue this year Tracy | Blue Collar Service
- 121. Tracy | Blue Collar Service If you have a small business, and you’re looking to make it bigger, you’re looking to make it better, then start with Hatch. There’s nothing better than saying you’re moving out of the startup phase. I have my own office, Im on the board for the Chamber of Commerce, I was in Richmond last week lobbying with legislators. And it all started with me being an entrepreneur who met another entrepreneur who said “hey we have a path for you” and for $30 a month, it was the best purchase I could possibly have made.
- 122. 1000 Four membership includes: ▷ On-demand access to our resource library ▷ A community of other business owners ▷ Answers to your business problems ▷ A mastermind group ▷ Support along your entire business journey
- 124. On-demand library of expert workshops
- 125. Sample Video In this video called “Measuring Your Madness” Chip Dodd explains the importance of knowing your numbers in entrepreneurship. Knowing your data can help you make informed decisions, or avoid making detrimental mistakes.
- 126. Worksheets, templates, and resource guides
- 127. Community of business owners